Women In Leadership

As I mentioned yesterday in Tip#23, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to:  Innovate – even 1% difference can make the difference   So here are some tips to help you come up with content ideas. Specifically the type of content people WANT to read and will help you stand out, be heard and influence your ideal client?   An interesting poll that Linkedin’s ran a while ago may just be helpful.  In fact, ‘Fresh Ideas and Inspiration’ topped the poll at 60%, followed by ‘New

Hi, this is Annemarie – welcome to another episode of Women In Leadership Podcast.  This is part 2 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast.  If you are you a coach or a consultant and feel like the world’s best kept secret? Your experience is vast, yet secretly you’re frustrated because despite all of your hard work, you’re not getting the visibility, recognition or new clients you’d hoped for despite all of the hard work you’ve put into your business?    So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.   As I mentioned in episode 1 of our series - a podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people.  If you’re only just joining me:  How to go from invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast;   How to transform your expertise from a wa

As I mentioned yesterday in Tip#22, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority. It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to: Bring in validating third party statistics. Why? Because relevant third-party statistics validate where you’re saying AND can add even more urgency and/or importance to what you’re saying. For instance, one of the sources I love to reference is Edelman Trust Barometer. Edeleman is a highly trusted authority in the area of Trust and what builds trust, with the information they gather in their annua

Hi, this is Annemarie – welcome to another episode of the Ambitious Entrepreneur Show.   Are you a coach or a consultant and feel like the world’s best-kept secret? Your experience is vast, yet secretly you’re frustrated because, despite all of your hard work, you’re not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your business?   So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.   A podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people.  Or perhaps you’ve started a podcast but it’s just not generating the results you’d hope for. With all of the hard work and effort, you’ve put in you’re still not generating leads or clients from your podcast.  This is why I always say - launching a podcast is easy. But launching a podcast that enables you to go from invisible to influential Trusted Authority is another matte

As I mentioned yesterday in Tip#21, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to:  Teach elements of your methodologies   The steps you have come up with and now take your clients through to get them from where they are stuck to where they are achieving their goals? Take elements of your methodologies –and teach them.   If you’re following me on Linkedin, check out some of my featured posts where you will see documents and infographics where I teach elements of my methodologi

My guest today says: “Live the life that makes you come alive!”  Joining me today is Sallie Wagner. Sallie is a #1 international best-selling author, speaker, and Life Alchemist! Her powerful transformation tools include Emotional Freedom Techniques and Neurolinguistic Programming so clients into action for rapid, concrete results. Clients reclaim conscious choice in their lives and discover and live the life that makes them come alive!  On today’s show Sallie is going to share:  How to move from regret to resilience.  Resilience includes 4 areas – physical, emotional, mental, and social.  The importance of M*S*G – Mindset, Skillset, Get Off Your Asset  About Sallie:  Sallie is a #1 international best-selling author, speaker, and Life Alchemist! Her powerful transformation tools include Emotional Freedom Techniques and Neurolinguistic Programming so clients into action for rapid, concrete results. Clients reclaim conscious choice in their lives and discover and live the life that makes them come alive!  C

As I mentioned yesterday in Tip#20, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters.  Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge.  Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters!  Showcase THAT as you build your thought leadership collateral.  Another way to do that is to:  Do the opposite.  I’m sure you’ve heard the saying “When everyone zigs – zag.” As a Change Maker, you probably already know that you don’t follow trends – you lead trends. Or, you look out for certain patterns in order to identify unique and different ways of doing things.  Because being “one of the pack” – just isn’t your style.   So, when it comes to your industry – what moves have you ma

Joining me today is Nastassia C. S.  Nastassia (Nas) is the founder of Perfect Startup Incubator and Mind Designer Consulting. Her expertise comes from her journey as an entrepreneur and a decade as a business development expert. Today she focuses on leading women through launching and finding joy in running their businesses.  On today’s show Nas is going to share:  How to launch & grow your business as a busy parent  Leading a business as a woman of color: obstacles and opportunities  Ways in which white supremacy and patriarchy might be getting in the way of your entrepreneurial success, and what to do about it  Contact Nas: Email: nas@theminddesigner.com   Website: http://theminddesignerworkshop.com/ Linked In: @the-mind-designer Instagram: @theminddesigner/ A Personal Message from Annemarie… Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my fre

As I mentioned yesterday in Tip#19, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same old ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to:  Challenge the status quo  Status quo really just means the current state of affairs. How many businesses or even industries are happy doing what they’ve been doing for many years. That old saying ‘If it’s not broke – then why fix it.’  However, something may not be broken, however, could certainly do with a tweak or improvement. Perhaps you’ve been able to come up with a new approach that is c

My guest today says, “Spend more time being yourself and spend less time fixing yourself.”  Joining me on today’s show is Dr. Arin N. Reeves.   Dr. Arin N. Reeves J.D., Ph.D. is a bestselling author, internationally acclaimed speaker, a globally sought-after expert on the neurobehavior of inclusion, equity, and diversity, and advisor to a robust list of Fortune 50 companies, law firms, government agencies, educational institutions, and individual leaders.  Passionate about forging more equitable and dynamic organizations, she is the founder and Managing Director of Nextions LLC, a leading research and consulting firm which specializes in enhancing workplaces.   On the pulse of critical issues, Dr. Reeves has designed and led comprehensive research projects on topics including gender equity, racial/ethnic justice, generational differences, and cultural change/integration.  She is the author of the new book, In Charge: The Energy Management Guide for Badass Women Who Are Tired of Being Tired.  On today’s show,

As I mentioned yesterday in Tip#18, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to:  Expose the elephant in the room.  What is a mistruth or a mistake that your ideal client is not aware of and perhaps is something other providers in your industry are still teaching? Address it and share what your ideal clients should be doing instead.   One of the elephants in the room for me when it comes to helping businesses start their podcast – is the fixation on the number of downloads t

Firstly, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. One way to do that is to Address the BS in your industry.   To get your creative juices flowing:   What’s no longer true, or completely irrelevant for your ideal client, yet other providers in your industry are saying how important it is?   Yet, you know it’s only going to confuse and keep people stuck if they follow that ill advice? Address it and share what they should be doing instead.  YOUR NEXT STEP:   Are you a coach or consultant who is struggl

Today’s tip I want to speak to you about Your Promise of Value and your Promise of Expectation, which are two things you want to continue to express in your marketing and your message as it plays an integral role in helping you continue to build that irresistible factor with your ideal client.  And, if you get your Umbrella Statement right (which we spoke about in Tip # 15) your Umbrella Statement when crafted in the best possible way – showcases both your Promise of Value and Promise of Expectation.  Your Promise of Value is exactly that – the value you offer in terms of your expertise, the knowledge you share, and how it can help a client with their current challenge and in particular your knowledge and expertise can help them overcome their current challenge.  And, your Promise of Expectation is future pacing what is possible for them should they invest in themselves and say Yes to working with you. So, it’s the outcomes and what they can expect to achieve through working with you.  One of the techniques m

Ever heard the saying ‘Marketers ruin everything?" EVERY Tom, Dick, and Harry (sorry to all of the Tom, Dick, and Harry’s out there – no offense to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  An example where that happened recently was a technology platform I invested in, it was still in Beta with a promise to be an incredible solution. However, unbeknownst to the developers, there were a handful of people who had been using the email system to send out so many unsolicited emails the developers had to shut the entire email system down for months and months while they sorted out the issue of being black listed. It was terrible and a great example of how marketers – especially the unscrupulous marketers ruin everything.  Another example is when certain words and phrases are used. Personally, I despise the word ‘hack’ and ‘Hack this and hack that’ I would hear that word over and over o

Here’s another shout-out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.   Because limiting yourself to just ONE THING seems totally foreign to you. And, life is too short to just focus on ONE THING. You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations. I get it!  Guess what?! You DON'T have to limit yourself to just ONE THING. However, you DO have to change the way you speak about what you do. Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice. ☂️ I call that: Your Umbrella Statement.  Here’s an example:  When I worked in the career industry my statement was: Get Noticed, Hired & Paid What You’re Worth. It's what my clients needed help with. I offered resume development, interview coaching, job search coaching etc, which sat under that sta

Want to build your reach while becoming known as a trusted authority in your field? So that when your ideal client is looking for support you are THE choice vs just a choice for them?  Then when it comes to your message and what you offer – don't try to be all things to all people.  Because the broader your message is, the longer it’ll take to build your reach OR be seen as a trusted authority. If ever.   Because your message will get lost in the noise.   As I mentioned in Tip #12 to be irresistible you need to speak to an audience of one.  When you do focus on that audience of ONE, each piece of content you share will speak into the challenges he/she faces, along with the desired outcomes he/she longs, as well as invaluable insights on HOW they can begin to achieve that.  And, because you’re consistently sharing that consistent message across multiple platforms it won’t be long before your ideal client will instantly think of you when someone asks them “Who do you know that does [fill in the gap].” They’ll r

My guest today says: “Every life starts with a dreamer that dares to imagine what is possible, that dreamer is you.”  Joining me today's show is Christine Holter. Christine helps leaders rapidly grow their conscious leadership in order to 10x success. She is a globally recognized thought leader, trusted advisor, and executive coach working with organizations, teams, and individuals to create workplaces where everyone thrives.  What sets her apart from other coaches is that she worked her way up from an hourly position to become the first International Vice President of Revenue Strategy for the Caribbean, Latin America Division of Marriott where for 20 years she built out the footprint of Latin America into a multi-billion-dollar business across 35 countries and 18 brands.   Chris knows firsthand what it takes to create success. She has an MBA in Leadership and is a certified professional coach, speaker, and author.  When she is not out changing the world, she enjoys time on the water in sunny Florida with her

You know how some marketers will often tell us we need to share more content, across more platforms, with more frequency so our message can cut through the noise?   That’s NOT really sound advice for Thought Leaders.   Especially, if you want to build your reputation as a Trusted Authority in your industry.  In fact, the opposite is true.  LESS is more.  Here’s what I mean.  It’s about quality NOT quantity.   It’s about focus NOT frequency.   It’s about innovation NOT irrelevant (outdated) principles that every second person is speaking about in your industry.  So the next time you sit down to create content, remind yourself:  Quality. Focus. Innovation.  Bring THAT to your content and conversations and it won’t be long before your message not only cut’s through the noise but begins to influence and impact others, too.  We’re told 'you need more content, more frequently, and across more platforms to stand out. If you're building your reputation as a trusted authority, I suggest ‘LESS IS MORE.’  Here’s what I

My guest today says: “Trauma and adversity don’t define you. It’s how you climb out of the darkness and create light for others that will be your biggest achievement. “  Joining me today is Johanna Baum.  Johanna has over 25 years of professional services experience in Compliance, Security, and Identity Management. 17 years ago, she founded Strategic Security Solutions (S3) to disrupt the technology ProServ industry which seeks to deliver programmatic Cyber initiatives and do it with heart. The focus is to build a sustainable and people-minded security culture. S3 strives to make the complexity of cyber, simple.  Johanna is proud to be a recognized expert and an active influencer in the Cyber community. She serves on the Advisory Board for the University of Tennessee and Knoxville Accounting/InfoSys Department. She supports several technology vendor advisory boards. She is also an Ambassador/Mentor for SPJ Capital and for multiple Entrepreneur and Women in Leadership Organizations.  Johanna is a proud mother

My guest today says: " Complacency is one of the deadliest things that can happen to a leader because the minute you stop growing, the rest of the world is going to pass you by.”  Joining me today is Karen Ann Bulluck.  Karen Ann Bulluck is a transcendent leadership specialist and founder of Transcendence: Living A Life of Meaning, a boutique executive coaching practice. Karen partners with leaders to EXPLORE what matters, INTEGRATE the whole self, and FLOURISH in new dimensions.  Karen was the first woman promoted to Executive Vice President at AM Best Company, the insurance rating agency and information provider. She specialized in bringing innovation to and change to struggling departments.   Karen has a Master of Science in Organization Leadership and is a certified professional coach. She has immersed herself in the study of the world’s wisdom traditions and leadership models. She is also a bestselling author.  At TRANSCENDENCE, Karen partners with leaders to rise above normal human limitations and tap i