Women In Leadership

As I mentioned yesterday in Tip#18, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to:  Expose the elephant in the room.  What is a mistruth or a mistake that your ideal client is not aware of and perhaps is something other providers in your industry are still teaching? Address it and share what your ideal clients should be doing instead.   One of the elephants in the room for me when it comes to helping businesses start their podcast – is the fixation on the number of downloads t