Women In Leadership

You know how some marketers will often tell us we need to share more content, across more platforms, with more frequency so our message can cut through the noise?   That’s NOT really sound advice for Thought Leaders.   Especially, if you want to build your reputation as a Trusted Authority in your industry.  In fact, the opposite is true.  LESS is more.  Here’s what I mean.  It’s about quality NOT quantity.   It’s about focus NOT frequency.   It’s about innovation NOT irrelevant (outdated) principles that every second person is speaking about in your industry.  So the next time you sit down to create content, remind yourself:  Quality. Focus. Innovation.  Bring THAT to your content and conversations and it won’t be long before your message not only cut’s through the noise but begins to influence and impact others, too.  We’re told 'you need more content, more frequently, and across more platforms to stand out. If you're building your reputation as a trusted authority, I suggest ‘LESS IS MORE.’  Here’s what I