Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast.  This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than a large audience of people just listening for entertainment or easy listening, which is what you would typically find with a radio station.  Which leads to the next mistake my cohost and I made, which is to assume in order to best monetize your podcast - you do that through advertising and sponsorships.  Don’t get me wrong – sponsors are certainly a way to monetise your podcast and can work well if you have a specific business model that is best suited to sponsorships.  However, for a service-based business – a coach with expertise in your podcast is better positioned to continue to showcase your expertise, while cr

Have you heard the saying ‘Less is more? It’s a paradox – an oxymoron, that has been used across many industries.  In fact, it’s something I’ve said too when it comes to a coach developing their message and content: Less IS More.  How so?   I share more in today’s episode.    RESOURCES:   Subscribe to my weekly newsletter – The Influence Bulletin  How to Become Distinguishable, Uncopyable and Irresistible Masterclass   Book a time to chat with Annemarie   A Personal Message from Annemarie… Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sad

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast.  My co-host and I assumed this too, however, we were wrong.  In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.   However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience.  And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's.  I share more in today’s tip.  Additional Resources:  Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help

Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you.   You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client?   Yes? You’re not alone.   This was me several years ago every Monday as I sat in front of my computer ready to write an article for my newsletter subscribers.   It was often difficult to come up with a topic that I felt my community of ambitious business owners would find inspiring and relevant, and that would help them take their business to the next level.  Thankfully, this doesn’t happen that often anymore as I’ve discovered a few different ways to get my ideas flowing.  So, if you find yourself sitting in front of my computer screen with writer's block, here are three ways to help you get your creative juices flowing so you can create informative content that your ideal clients will love AND that will build your credibility and con

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.  This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.   As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you.  And, there’s a difference between your audience building 'know, like and trust' with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’  In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired, and/or to find and answer to a solution. They’re not really in buying mode.  But there are some subtle things you can do...  I share more in today’s tip.  Additional Resources:  Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share

Want to know what the three keys to success are?  Hint: Clarity + Consistency + Constancy = SUCCESS  In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success.  Enjoy!  So, do you have the clarity you need in the areas I mentioned in today’s episode? Are you showing up consistently with the ONE clear and concise message? And, are you showing up regularly over time to ensure your building and maintaining the momentum you need to become that influential Trusted Authority? These three areas are KEY to your success!  And, if clarity in your message and what makes you unique and uncopyable is something you’re struggling with, access our free Distinguishable, Uncopyable and Irresistible Masterclass – even if you’re in a crowded marketplace for some more tips. Or, book a time in my calendar, and let’s see how I can best support you.  RESOURCES:   How to Become Distinguishable, Uncopyable and Irresistible Masterclass   Book a time to chat wit

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1.  A question I was asked once was "Is there a difference between podcasting and podcasting as a business?" My answer was, yes, absolutely there is a big difference.  It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or interviewing a guest, then uploading to a podcast host. Congratulations – you are a podcaster.  However, starting a podcast as a business, to build your visibility and reach and build an audience of your ideal clients, while building your reputation as a trusted authority, so you become THE choice vs just a choice while building your revenue as you begin to nurture listeners into leads, inquiries and ultimately paying customers – well that’s another matter altogether. It takes the right strategy and the right steps to get everything in place.  Just like it’s relatively simple to start a coaching business. However, startin

My guest today says, “If you are the smartest person you know, go out and meet some new people!”  Joining me on today’s show is Stefani Boyd. Stefani is a broker, mortgage, and loan expert who specializes in helping real estate agents gain an edge in this competitive market and has both her real estate and mortgage broker licenses and is the CEO of her own corporation. She is a proud Air Force mom, has three sons, two granddaughters, and her adorable Pomeranian, Lola.  Stefani is passionate about grassroots community outreach and enjoys working with her community to find solutions to help people experiencing homelessness in Sacramento.  On today’s show, Stefani is going to share:   The importance of diversification - whether that means your investment portfolio or your friend group.  Why never giving up is not an option.  Time is money, but some of the best things in life really are free, so make sure you don't miss out on the important things because you're chasing that cash.  A Personal Message from Ann

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable, and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.  This is Tip #30 – wow, we made it!!!  If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond? If you said your Personal Brand is your reputation – you'd be correct.  Personal Branding – or your Personal Brand is not a fad, it’s not a buzzword that some marketers have begun throwing around as the flavor of the day.   In fact, in my former business – a Career Consultancy we were talking about the importance of Personal Branding back in the 2000s. So, it’s NOT a fad at all!  Your Personal Brand is your reputation. It’s what people think about you when your name is mentioned. It’s what peop

My guest today says, “If you have conviction that you have something to offer the world that will change it, you must go after it doggedly--someone needs exactly what you feel compelled to create.”  Joining me on today’s show is Melinda Haughey.  Melinda is a former U.S. intelligence professional and researcher who has done stints as a UX professional at Accenture, Facebook, and Dell. She uses her expertise in geospatial visualization, online communities, and collaboration to inform the direction of Proxi, mentor other founders, and drive research in human-centered design forward.   Melinda thrives on being an active community member, a digital creator, participating in local digital advisory boards, and organizing local gatherings  On today’s show, Melinda is going to share:   How to be the most prepared and knowledgeable person in the room.  How to play to your strengths  Why you should never take advice from people who aren’t in the position you want to be in  A Personal Message from Annemarie… Have y

I've spoken to SO many aspiring entrepreneurs over the last decade (or so) who were all at the beginning of their journey of finding their 'THING'. Their INNER BRILLIANCE (as I like to call it).  [Disclosure: I can SO relate to this, as it has been my own journey too].  At the core of our Inner Brilliance is often an innate talent - a strength that comes naturally to us. And, because it comes so naturally to us, it's often easy to discredit.  So, we end up searching, learning, searching, doing more learning, more searching, and more learning. Trying to find OUR thing.  Sadly, for many the journey of learning and searching never really comes to an end. Because, despite how hard they work at making it work - it never really does work. Or, not to the level they really wanted it to.  And, that's because they are missing that one, fundamental thing. They continue to disregard that innate talent - that strength, their Inner Brilliance.  However, herein lies the gold.  It's NEVER too late.  So here are some of the t

Everyone has the potential to achieve greatness – whatever ‘greatness’ means to you.  For you, it may mean reaching a level of success and accomplishment you never thought was possible.  Or perhaps, it’s making a much bigger impact in the lives of your clients and community, by facilitating life-changing transformation.  Or maybe, it’s a combination of the two – you have a mission- and purpose-driven focus to make a difference in the world by being the difference, while growing their business as a consequence of being able to make a much bigger impact through your work.  Do you believe it?  I do – with every fiber of my being. I believe it’s possible for you, for me, and for everyone…  So, why is it that so many people never reach this level of achievement, you may ask?  Mindset.  So, in today’s episode, Annemarie shares:  The Importance of Mindset   Do you have the mindset that’ll attract opportunities, learning and growth?  Resource to transform your mindset around money and opportunities.  RESOURCES: 

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not.   If you’ve attended one of my Profitable and Purposeful Podcasting Masterclasses for Coaches and Consultants you would have heard of me sharing more about my Podcast Positioning Quadrant.   One of the Quadrants is Celebrity, with the Celebrity scoring High on Audience, but low on Authority. They are High on Audience because they have a charisma about them that attracts and engages, they most likely have quite a large following of regular viewers/listeners.  BUT you would not hire that person to do your taxes, represent you in a court of law, or perform brain surgery on you. Because you wouldn’t see them as a trusted authority and someone y

Have you heard this powerful quote before? “Life is like photography. We develop from the negatives.  It’s a quote Annemarie has reminded herself of a LOT over the years as she’s picked herself up and dusted herself off from yet another failure or disappointment.  In fact, it was those failures and disappointments and the many lessons she learned, which are now principles and steps she teaches her clients as they continue to struggle with the challenges she struggled with.  So, not only are we able to develop from those negative experiences – through passing on what we’ve learned, we’re also able to help others who are struggling with the very things we have struggled with and have been able to overcome.  It was her WORST business failure ever, that 7-years on, she can honestly say, was the BEST thing that ever happened to her because it led her down the path to where she is today.  And, while she certainly wouldn’t have chosen to experience this level of loss and failure – it has built a level of resilience

You only need to look online to find numerous marketers talking about how you need to do this in order to get more clients, or this new bright shiny object is THE answer. Whatever the tactic, or whatever the bright shiny tool there’s one key thing that none of these marketers talk about.  And, that’s - just because you can – doesn't mean you should.  Just because you can (fill in the gap of the tactic or bright shiny tool) - doesn’t mean you should. Because it might be a GREAT tactic, a GREAT tool, that is right for someone else and it may be right for you BUT not right now in your business.  So, right tactic, wrong timing.   Even the best thought-out strategy may not be the RIGHT strategy for you, become it’s the WRONG timing for where you’re at in your business. For instance, a podcast is a great marketing strategy IF your message is already working.  If your message isn’t working and you’re hoping a podcast will turn things around - it won’t.  Because a podcast will only amplify a message that isn’t workin

As a coach, do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one?  If you’ve answered yes to either one of those situations you’re certainly not alone. Annemarie admits this is something she’s done in the past, too. However, over the years she’s realized this is not the best approach to making a sale, while remaining true to her personal values and business growth goals.  So, in today’s episode, Annemarie shares:  3 Reasons why you shouldn’t resource to discounting your services to get a sale  3 Strategies that’ll have your prospective clients step up gracefully and confidently when investing in your services and packages   Money Mindset tips, and much more   RESOURCES:   Core Business Foundations: Your Pathway to Profitable and Sustainable Business Growth   Book a time to chat with Annemarie  The Influence Alliance special Podcast Series: How to stand out, be heard and INF

Whenever you create a piece of content there has to be an end in mind AND a next step that you encourage your ideal client to take that gets them into the next step, the next phase of the customer journey as you continue to build know, like and trust.   The purpose of your content is of course to bring value, and position yourself as a trusted authority, with the content so good, that when you invite them to take the next step, your ideal will.  When it comes to your content, think about the 3 ‘E’s  Educate  Engage  Entice  Educate your ideal client with valuable insights, engage and build know like and trust by ensuring your message resonates with them, and then entice them and seed and lead to the next step. Invite them to take that next step.  YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in

Hi, this is Annemarie – welcome to another episode.  This is the fourth part of a series I’ve been running. If you’re only just joining me the series was specifically for coaches or consultants who felt like the world’s best-kept secret. This may be you and while your experience is vast, you’re secretly frustrated, because, despite all of your hard work, you’re just not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your business.   So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.   As I’ve said before and I will say again, a podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people.  This is why I always say - launching a podcast is easy. But launching a podcast that enables you to go from invisible to influential Trusted Authority is another matter altogether, which is what I'll be sharing in my special series Fr

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.  This is Tip #25.   And it’s all about the importance of repurposing your content.  Now, before you roll your eyes and go ‘Annemarie, we already know that!’  Let me ask you a question – are you repurposing your content?   Across different platforms at different times AND by leveraging different mediums?  It’s important, because:  It can take multiple times for someone to finally take action, which can be for a number of reasons from they’re not quite ready yet, they may to struggle through on their own and need to get to that frustration point where the cost of NOT doing something and investing in help is greater than them strug

Hi, this is Annemarie – welcome to another episode.   This is part 3 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast.  If you are a coach or a consultant and feel like the world’s best-kept secret? Your experience is vast, yet secretly you’re frustrated because, despite all of your hard work, you’re not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your business?   So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.   As I mentioned in episode 1 of our series - a podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people.  If you’re only just joining me:  How to go from invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast;   How to transform your expertise from a want into a need and from an overwh