Women In Leadership

Have you got BIG plans for 2023 for your coaching/consulting business? You KNOW it’s your year, because you've worked hard to get to where you are now, and you are ready to leverage what you’ve built so far and EXPAND it to the next level?  But you know in order to build on what you’re doing, you need to streamline your systems, especially technology and your client-nurturing funnel, and therein lies the issue. You’re unsure HOW or where to even begin?  If that sounds like you, keep reading – because what my team and I are now offering could just be a perfect match for what you’re looking for.  Does this sound like where you’re at – you’ve got a BIG vision to impact the world with your message and to build your business AND;   You are done with buying ‘coaching programs’ (where you’re lost and not getting the support and mentoring you need among hundreds if not thousands of others in the program), so you’re looking for one-to-one coaching, mentoring and support;   You want to step into the CEO role of your

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #14.  Today’s tip is answering the question ‘'What’s the best way to structure my podcast?”  You may be thinking – does it even matter.  And the answer to that question first is – yes it does especially if you’re looking to attract the attention of your ideal client from the beginning of your episode, maintain their attention and build interest and intrigue throughout the episode, right through to the end of your podcast as you share your outro.  If you want to create a unique and compelling listener experience, while engage your audience, educate and share insights they don’t even know they don’t know, while entice them to take the next step, which is to get off your podcast and onto your list (in the most integral of ways) - yes it does and the structure of the podcast is key.

My guest today says, “There is no courage without fear being present first.”  Joining me on today’s show is Rachael Evans.  Rachael Evans is the 45-year-old CEO and Founder of The Workshop Whisperer and Brave Media Network. She’s also a wife and mum in a blended family of 6 children. She’s been a disruptor most of her life, and that goes doubly so in business.  Rachael blazed a path in the automotive industry to grow a successful online business coaching platform that helps auto repair shop owners to achieve business success, and also work with 7 and 8-figure female entrepreneurs looking for that last little elusive piece of fulfillment that allows them to feel like they really do have it all.  On today’s show, Rachael is going to share:   How fear means go. It does not mean turning and running the other way.  No one is coming to save you or give you a free leg up. You will be the one to save yourself.  Bravery is not just for strong men. We women have it in bucketfuls  Resources::   Subscribe to my we

Hi this is Annemarie and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #13.  Today’s tip is answering the question ‘How can I get my guests to promote their interview?”  If you want to make sure your guests to promote their interview once it goes live here are a few things you need to consider:  Make sure you are inviting the right kind of guests on your podcast – not all guests are created equal. There will be some guests that naturally promote more – because by being featured on your podcast they naturally gain exposure and build their brand awareness, which is a goal they desire. However, there are going to be some guests that just don’t need the added exposure and less likely to share the interview with their community because they don’t need the additional exposure. So, select your guests carefully – because they’re most likely going to be thin

I stumbled across some exciting sales statistics this week that as coaches and consultants who are growing a business, which you’ll want to be aware of as you continue to create and share content and even have sales conversations with prospective customers.   Each of these 7 statistics confirm the importance of creating valuable and compelling your content your ideal customer can find as they continue to search for a solution to their challenge and a coach to help them achieve their goals.  Why are these statistics exciting?   Because the studies confirm that your ideal customer wants valuable content/information, they want to be nurtured along the customer journey, and if you do it well, it’ll influence their decision to hire you.   You become THE coach vs just A coach when they’re ready to invest.  Let’s dive in.  RESOURCES:   Subscribe to my weekly newsletter – The Influence Bulletin  How to Become Distinguishable, Uncopyable and Irresistible Masterclass   Book a time to chat with Annemarie to find o

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #12.  Have you ever asked the question ‘How can I make sure my podcast stands out?’   You’re not the only one. We’ve all asked ourselves that question.   My answer, there are lots of ways you can make sure your podcast stands out. But boiled down – the shortened answer is: if you want to make sure your podcast stands out - make sure it’s outstanding, in every way.  From you being clear on what makes YOU unique and uncopyable in terms of your personal brand, your message, your story, to the unique and uncopyable listener experience you create, to the topics you share on your show, right through to the guests you interview.  If your podcast, the topics you speak about and the way in which you bring this information to life – the listener experience) is the same ol same ol that eve

If you’ve listened to one of my podcasts, I’m sure you’ve heard me speak about the importance of being consistent.  In fact, my formula for success, says it all.   THE FORMULA FOR SUCCESS:   Clarity + Consistency, Over Time, WILL enable you to build the Momentum you need to grow a successful business.  But herein lies an issue when it comes to the formula.   With regards to Clarity – I'm talking about being clear on your message – and more specifically a message that works. Because sharing a message that’s not already working with more consistency still won’t work in generating the momentum you need.  Or, another thing that can happen is to consistently share a message that’s NOT aligned with your goals, which can lead you in the wrong direction. So, you become known for something you don’t really enjoy or even want to be known for.  So, in today’s episode I’m sharing:  Two main issues that can occur when you don’t get clarity on your message  What can happen when you don’t have clarity on a clear outcome –

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #11.  What’s in a name?   Everything – because your podcast could just become a saleable asset.   In tip #6, I mentioned how my own message got lost in the noise of my own podcast and I got so bored with the guests I was interviewing that I decided to stop production. I’d had enough.  Now, this was my award-winning podcast, the Ambitious Entrepreneur Show, which not only had won an award but had also been frequently listed in top business and entrepreneurship podcasts.  I was bored and just didn’t want to continue production – so I announced on Facebook that I was stopping production.  Now, a surprising thing happened. Something I did NOT expect, but something that made me realize just how much of a reputation my podcast had built.  I had several messages from people who wondere

In our episode 189, I spoke about the 5 Pillars to an optimal Customer Relationship-Building Funnel for coaches, which when set up correctly can help you:  Build visibility as an influential trusted authority in your industry;  Generate leads with your ideal client; while enabling you to  Enroll your dream client with ease.  I also shared key statements you can ask yourself, to see whether you were on the right track to get these pillars in place. How did you go – were you able to tick all of the statements?   In this week’s episode, I’m going to dive a little deeper into why your Customer Relationship-Building Funnel works so well when you have all of the 5 pillars in place correctly, including:  Why the word ‘funnel’ is not a dirty word but rather can support and empower your ideal client when put together strategically  The 5 reasons WHY your funnel will help you build visibility, generate leads and enable you to enrol your dream clients with ease when created correctly    RESOURCES:   Subscribe t

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #10.  How frequently should you publish your podcast?  If you’ve heard my response to tip #9 with that question: How long should your podcast be, I’m going to use the exact same response I gave to tip #9, to this question of how frequently should you publish your podcast, which is: It depends.  Again, there are no rules to podcasting other than the rules you set yourself. And that’s the same when it comes to frequency and how often you should publish your podcast.  The better question would be: What is the overall goal of your podcast and how do you plan on leveraging your podcast to help you achieve that goal?  Also, what time commitment do you have? And, how are you best going to repurpose and leverage your podcast?  One of my alliance partners publishes their podcasts when th

Over the last few months inside my membership program for Coaches - The Influence Alliance, we’ve been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to ‘know, like and trust you’ and go from lead to paying customer.  Do you have a strategy in place in your coaching business that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, through to a customer who can’t wait to begin working with you? So, you become THE choice vs just A choice when they’re ready to move forward?  If you answered ‘no’, or you have a few things in place, but they’re not streamlined, nor are the systems and nurturing funnel you have in place getting the best result for you – you're not alone.  And, I’m not talking about having such a complex funnel that costs you tens of thousands of dollars, and is so confusing – it’s impossible to track

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #9.  Another question I’m often asked is: How long should my podcast be?  And, if that’s something you’re wondering too, my answer to you would be: It depends.   You may have heard me say before: there are NO rules to podcasting other than the rules you set yourself. And, those rules are going to depend on various things.  When it comes to the length of the podcast – it depends on a number of facts:  - How long do you need for you to get your message across? If you need 5 minutes – don't stretch it out to 20 minutes because someone’s told you, a good podcast length is 20 minutes.  That’s ridiculous.   Tell your ideal client what they need to know, tell them what the next step is and how they can find out more, and finish it up. If it takes 5 minutes – then 5 minutes it is.  If y

Joining me on today’s show is Pat Mussieux. Pat Mussieux is an internationally acclaimed speaker, award-winning business coach, and former Radio and TV host.   Pat has won the STEVIE Award for Female Executive of the Year and won 4 times for Female Entrepreneur of the Year in Canada.   As a former HR professional turned Lifestyle entrepreneur, Pat works with professionals around the world helping them to get healthy and wealthy and live their best life.   Her mantra is: It’s never too late and you’re never too old! (she’s a very young 71!!)  On today’s show, Pat is going to share Networking: 5 steps to show up and shine.  The post [Ep#188] Networking: 5 steps to show up and shine  appeared first on The Ambitious Entrepreneur Podcast Network   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #8. In tip #7 I shared that one of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start?  The second question I’m often asked is this: What’s the best microphone for my podcast?  The answer is simple: The best microphone is the microphone you have available to you right now.  However, before we even begin to consider technology – one of the questions I asked them is why do you want to start your podcast? And, if the answer is “because I’m just not generating the clients I want and I feel like the world's best kept secret and I’ve heard a podcast will help me get my message out to more people.” that response is a red flag.   Why?  Because if their message isn’t working already, if how they speak about themselves and the s

Joining me on today’s show is Lorraine Pirihi.  Lorraine is known as The Productivity Queen – helping small business owners save time, make more money and get a life. After feeling tired, worn out, and over it, at the age of 53, she rebranded as "Relaunch Your Life" helping baby boomer business owners reignite their passion and purpose.  Three years ago she followed her son's dream of owning his own gym, creating the type of environment he wished he had when he was growing up.   Fitness has always been Lorraine's passion and now she is the Operations Manager of Inner Athlete applying her experience to build a successful business.  On today’s show, Lorraine is going to speak about the business basics, which are crucial to your business success.  Being organised, networking, marketing...regardless of what business you're in.  RESOURCES:   Read article: Three Stages of the Customer Journey  Subscribe to my weekly newsletter – The Influence Bulletin  How to Become Distinguishable, Uncopyable and Irresistibl

Hi this is Annemarie and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #7.  One of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start?   So in this tip I want to share what I share with them and with all of my clients and my community.  Where do you start when it comes to your podcast?  You start with the end in mind. But not just ANY end in mind.  But a specific end in mind.  Because specificity is key.  For instance a goal of: “I want to build visibility and brand awareness with my podcast” is not specific.  Nor is, I want to grow my podcast downloads to 1,000 downloads per episode – that's not specific either.   If we look at those two examples – being more specific with the first example of “I want to build my visibility and brand awareness with my podcast’ could become: “I want to buil

Over the last few months inside my membership program for Coaches - The Influence Alliance, we’ve been spending time mapping out our strategies for the customer journey. Is this something you have in place in your coaching business?  Do you have a strategy in place that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, to a customer who can’t wait to begin working with you? So, you become THE choice vs just A choice when they’re ready to move forward?  Through ensuring you have the right strategy in place when it comes to your client relationship building funnel, which is exactly what Annemarie shares more about in today’s episode.   What is a Customer Journey?  What are the 3 key stages of the Customer Journey?  How do you know whether you have all of these 3 key stages in place?  RESOURCES:   Read article: Three Stages of the Customer Journey  Subscribe to my weekly newsletter – The Influence Bulletin 

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #6. And this is the last of the main mistakes that I made when I started my very first co-hosted podcast 13 years ago, which we did for two years, and then even continued to do over the years with the other podcasts that I had.  I'm sharing these mistakes with you so that you can avoid making them and therefore not have to go through the frustration that I did. But rather launch your podcast and start generating real results from your very first episode.   And this tip is not to let your message get lost in the noise of your own podcast. What do I mean by that? Well, I've made this mistake several times across a number of my podcasts.   I see this happen time and time again, going back to one of the other mistakes that I shared with tip #3 and that mistake was comparing podcasts to mainstream radio. Like what I did, I did that and other shows have done that to other podcast hosts and businesses have done that, too. So what they

One of the podcasts I host and produce is for one of our Podcast Network’s Alliance Partners – Business Women Australia. BWA is an Australian collective of women who are passionate about business success and personal growth.  Many of the conversations I’ve had with the women who are featured on Business Women Australia Podcast are so rich with insights I know have impacted the lives of our audience.    I thought it would be great to feature some of the conversations I’ve had on Business Women Australia Podcast with you, right here on Women In Leadership Podcast.   And, that’s exactly what this show is. A wonderful conversation I had with Kathy McKenzie about the Beauty of Letting Go, how it’s impacted her life, and how it can impact yours.   I hope you enjoy the show!    My guest today says,” Relinquish with love – it’s the only way to transmute suffering.”  Joining me on today’s show is Kathy McKenzie.  Kathy McKenzie is a Master Certified Coach with the International Coaching Federation and Founder and Dire

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I'm still covering some of the mistakes that I made 13 years ago when I started my very first podcast. It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I'm covering tip #5. And that mistake is focusing on building a large audience versus a niched audience. Now previously, I've mentioned that we used to compare our podcast to mainstream radio, it really was the only thing that we can compare it to. We think an audio radio podcast is audio obviously now there's a video as well and live to stream. But back then it wasn't. I know even over the number of years that I've continued podcasting, one of the questions that I'm often asked, is do you have sponsors on the show? And I would say 99.99% of the time, I say no, we don't because I recognize the value of a highly niched audience. And I know that the know, l