Women In Leadership

My Guest today says, “I believe that creating a lifestyle of freedom can happen without the hustle.”  Joining me on today’s show is Rachel Ngom.   Rachel Ngom is the host of the She’s Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven entrepreneurs create more freedom in their businesses so they can spend time on what matters most.  Rachel went from being on food stamps with negative $400 in her checking account to a millionaire by 34 while working 20 hours/week. She now helps others do the same with her signature courses and programs.  Rachel has lived in Kenya and Senegal, got married in Morocco, and spent 2 years in France.   On today’s show, Rachel is going to share:   How to free up your time so you can spend more of it with your family and doing things you love!  Why generational wealth is so important  How to build multiple streams of income   RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars t

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25  Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.    Because limiting yourself to just ONE THING seems totally foreign to you.    And, life is too short to just focus on ONE THING.    You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations.    I get it! Guess what?!   You DON'T have to limit yourself to just ONE THING.    However, you DO have to change the way you speak about what you do – especially on your podcast.  Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice.   ☂️ I call that

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic’ is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what’s unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my backgro

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #23.  If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond? If you said your Personal Brand is your reputation – you'd be correct.  Personal Branding – or your Personal Brand is not a fad, it’s not a buzz word that some marketers have begun throwing around as the flavour of the day.   In fact, in my former business – a Career Consultancy we were talking about the importance of Personal Branding back in 2000’s. So, it’s NOT a fad at all!  Your Personal Brand is your reputation. It’s what people think about you when your name is mentioned. It’s what people say about you when asked to share their experience.   And, while you can’t control what people think or say about you, you CAN influence it.  By your actions, your interactions, your c

A number of years ago, I shocked people, when I announced, I was going to stop production of my award-winning podcast – The Ambitious Entrepreneur Show.   (What shocked me, was following my announcement I received several messages asking whether I’d be interested in selling it. I had no idea anyone would see that much value in what I had created and would even consider asking whether I would sell it to them, which is a story for another day).  In this week’s podcast episode, I want to share the mistakes I made with my podcast that led me to stop production, so you can avoid making the same mistakes with your coaching business podcast. (Or, if a podcast is something you’re considering that you can avoid these mistakes altogether).  Enjoy the show.  RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Enjoy This

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #22.  Today’s tip is something that many businesses who are starting a podcast get stuck focusing on. And, that is number of downloads. Just like number of followers across your social media platform, number of likes and comments on your social media posts. We love those numbers don’t we. The higher those numbers – the better.  However, those numbers can so often be misleading. I’ve spoken to colleagues who have had to shut down their podcast – because they just couldn’t generate any business from it – despite their podcast having millions of downloads. You would have heard me share in tip #21 about the Podcast Positioning Quadrant and the quadrant of celebrity. While you may have a lot of followers and in the case of your podcast – a lot of downloads, it doesn’t mean you’re goi

When I first started my career coaching practice – the idea of helping people find a career they loved, was exciting. However, I soon learned what was less exciting, was everything leading up to the getting a client.   From marketing my business (which is even more complicated today for coaches due to the plethora of ways to market your business and many more coaches to compete with), having sales conversations, right through to being able to respond professionally to that cringe-worthy question, “How much do you charge?”   Thankfully, this was over two decades ago, and I’ve learned a lot over the years, which I’ve continued to apply within my podcasting and business coaching practice. However, what has remained the same over all these years is that many coaches still seem to be struggling with the same issues I did.   Is this something you’re struggling with, too?  How to market their coaching business,   How to generate quality leads, and   How to get more clients?  One of the pivotal turning points in

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21  In this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other podcast hosts as well as hosts from mainstream media.  Now because you are listening to this #ListenerIntoLead tip and series, I’m assuming you are a business owner who wants to leverage your podcast to build your reach, your reputation as a trusted authority, as well as your revenue by being able to nurture listeners into leads.  And there are a few things that need to be in place if you want to position yourself as a trusted authority on your podcast.   Your Audience AND your level of Authority  To be seen as a trusted authority you want to have a high level of authority AND also have a highly engaged and highly n

According to recent feedback from various podcasting survey’s the greatest challenge many podcasters face is how to ensure their podcast can be discovered amongst millions of other podcasts, so they can successfully build their audience.   If this is a challenge you’re facing too with your coaching business podcast, or you’re planning to launch a podcast soon, and you want to make sure you have a robust strategy in place to ensure you're able to build an audience of your ideal clients with your podcast, then this episode is for you.  Listen to find out:  Why Podcasting Principle ‘Build Reputation Equity vs Vanity Numbers’ for aspiring Thought Leaders is so important – especially with your podcast;  The 3 MUSTS – things you MUST be clear on before you launch your podcast;  5 tips on how to build a podcast audience of your ideal clients for your coaching business podcast.  Enjoy the show.  RESOURCES:   Subscribe to my weekly newsletter – The Influence Bulletin  Subscribe to my Linkedin newsletter – Invi

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #20  Want to find the right audience for your podcast? You’ve probably heard many marketers say you need to share more content, across more platforms, with more frequency so our message can cut through the noise?   So, get your podcast across as many social media platforms as you can, as often as you can.   I disagree with this. Especially if you are a change maker and looking to position yourself as a trusted authority, a thought leader in your industry.  While other marketing coaches are saying more, more, more, I’m saying LESS is more.  Especially when it comes to your podcast.  So, not MORE social media platforms, but the RIGHT platform.   And, when it comes to the right platform for you – it's finding out where the majority of your ideal clients are hanging out and then mak

Joining me on today’s show is Julia Barbaro. Julia Barbaro is a mother of 6 and wife to Gino Barbaro, an entrepreneur and cofounder of Jake and Gino, together they host the Julia and Gino podcast where they focus on raising a family and running a business. Julia is the author of "The cannolis exploded" and "A Gelato Blast" books for all ages encouraging responsibility, creativity and decision making.   Julia and her family live in St. Augustine, Florida where they enjoy the old city and the simple beach life.  On today’s show, Julia is going to share:   How to go from a distant marriage to a close marriage with communication, awareness & accountability  How to successfully work with your spouse & find the closeness you crave  The power of listening & the key steps for successful communication  RESOURCES:   Take the Quiz: Build Visibility, Generate Leads & Enrol Clients with Ease with your Robust Customer Relationship-Building Nurturing Funnel   Subscribe to my weekly newsletter – The Influence Bulleti

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #19.  Today’s tip is about developing compelling communication techniques. I could spend an entire day on this topic, so for now I want to share in what areas do you want to hone your communication skills and how these can make a difference in the overall success of your podcast.  In terms of success – with compelling communication techniques, not only will you enhance the relationship, while continue to build know, like and trust with your audience, for those listeners who are ready, with the right communication and call to action, you’ll be able to get your ideal client, your listener off the podcast and onto your list. Everytime.  So in what areas can you leverage and develop your communication skills?   Interacting with and guiding the conversation with your guest, no matte

In this episode Annemarie pulls back the curtain to share what she’s been working on over the last several months – specifically the three key areas she’s been streamlining and simplifying and the difference it’s made in her business not just recently, but since she began her first Secretarial Practice and later her Career Coaching Practice.   Listen to find out:  What three key areas you’ll want to focus on when it comes to simplifying and streamlining your business;  The simple way to recognize what areas/tasks in your business you can begin to systematize and delegate;   The questions Annemarie asks herself to ensure the systems, processes, technologies, and team continue to work efficiently and what to do if you discover it doesn’t and much more.  Enjoy the show.  RESOURCES:   Take the Quiz: Build Visibility, Generate Leads & Enrol Clients with Ease with your Robust Customer Relationship-Building Nurturing Funnel   Subscribe to my weekly newsletter – The Influence Bulletin  Book a time to chat w

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #18  Today I want to speak about what I mean when I speak about being Uncopyable.  To me and what I’m supporting my clients in identifying are all of the unique and uncopyable elements about who they are, along with their journey and experience that no-one else can copy.  It’s uncopyable because it isn’t their history, their story, their journey. It’s YOUR’s and yours's alone.  Recently, I heard a business owner share that she attended a training and the facilitator told attendees – if you don’t have an interesting story – just make one up.  I don’t know about your definition of ‘make something up.’ However, making something up – faking it till you make it – is a deception, a lie.   And, as the Change Maker I know you are – you don’t need to fake it till you make it, nor do you

Recently, I had conversations with three coaches who were experiencing different challenges that stemmed from the same core issue – a core issue that can keep many coaches stuck.   It’s something I struggled with for many years, which sent me off on a wild goose chase of more courses and training, different business focuses, and what felt like an exhausting treadmill of action taking, but never really being able to build the momentum I needed to grow my business to the level I wanted.   Perhaps it’s something you can relate to as well?   Here are the three challenges, let’s see if you’re able to relate to either of these:   You’ve worked with a coach who has helped you put together a marketing tactic (i.e. a webinar funnel), however it’s not really generating the results you wanted, you’re not currently leveraging the tactic, and you’re unsure you’re targeting the ideal client who you want to continue working with.   The marketing tactic you’re doing to fill your pipeline has left you burned out (i.e. live

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #17  Are you a multi-passionate person, who loves to learn, you have many interests and you struggle to define who you are and how you can support people into one succinct statement?   Yeah – me too. I struggled with that for YEARS.  In fact, if you’ve followed me for a minute – you'd have heard me share before how as multi-passionate individuals who LOVE learning, we need to be mindful NOT to let our diverse interests - water down our message.  Because focusing on too many things – without a clear and compelling outcome (which speaks into the outcome our ideal client seeks) will mean our message gets lost in the noise.  In today’s tip I want you to check back over the last 10 pieces of content you shared across your social media platforms, your blog, your podcast and ask yourse

Distraction or Opportunity? How do you gauge whether a project you’re considering is a valuable opportunity or a distraction?  This is something I’ve often struggled with over the years.   For those of you who have worked with me on their Signature Brands (with the Branding with Archetypes system I use) my leading Archetype is Explorer. So, of course new projects, shiny objects, learning something new (which can take me off in another direction from what I was originally focusing on) can be an issue for me.    And, as I’m also a Quickstart on the Kolbe A scale, that's a double-whammy when it comes to my love of starting new projects. So, if I’m not careful – I can become my own worst enemy.   Then, when it comes to daily (and what I call ‘minor’) distractions, I can have the best of plans laid out, however an unexpected telephone call, a notification on one of my social platforms that someone has just commented on one of my posts, an email notification that flashes across my screen can change all that.   Thes

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #16. Do you want to build your reach while become known as a trusted authority in your field with your podcast?  Don’t try to be all things to all people – especially with the message you share.  The broader your message is, the longer it’ll take to build your reach OR be seen as a trusted authority. If ever.  Because your message will get lost in the noise and as I mentioned in tip number 6 – my message got lost in the noise of my own podcast, which was one of the reasons I stopped production.   So what should you be doing instead with your podcast?  Hone your message to a specific niched audience.  And, speak to that niche. Speak to your audience of one.  When you do and you speak into the challenges, he/she faces, along with the desired outcomes he/she longs, as well as inval

Like many other business owners, as we prepare for the year ahead, there are certain things you do in order to position yourself to start the New Year strong.  I’m doing exactly that in Podcast HQ and our business as well, along with encouraging my clients to do the same. So, in today’s episode I thought I’d share my very simple yet powerful process in the hopes that if you don’t yet have your own practice to finish the previous year as well as start the year strong - you can borrow mine!   One reason it’s so powerful, is that it also allows you to review some of the things that didn’t go well throughout the year. Because if left unaddressed that failure (and disappointment) can manifest itself into what one of my mentors has labelled - Goal Trauma and even Financial Trauma.    Haven’t heard of Goal or Financial Trauma and how it can keep you stuck.  I share more in today’s show.  RESOURCES:   Take the Quiz: Build Visibility, Generate Leads & Enrol Clients with Ease with your Robust Customer Relationship-B

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #15  Today’s tip is answering the question "How do I find guests for my podcast?”  When I first started my co-hosted podcast back in 2008, and for many years after – I never really had a guest strategy.   I just interviewed people who I thought were interesting and could share valuable information for my audience. Which obviously is important, however unknowingly I was leaving opportunities and money on the table because I didn’t have a robust guest strategy in place. Which is why I now teach an entire module on how to establish a robust guest strategy in my 90-Day Idea to Launch your Podcast Immersive program.  So, once you have that in place and you know exactly WHO the guests are that you are searching for – now you can go and find them.  Here’s where I will often find my gue