Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21  In this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other podcast hosts as well as hosts from mainstream media.  Now because you are listening to this #ListenerIntoLead tip and series, I’m assuming you are a business owner who wants to leverage your podcast to build your reach, your reputation as a trusted authority, as well as your revenue by being able to nurture listeners into leads.  And there are a few things that need to be in place if you want to position yourself as a trusted authority on your podcast.   Your Audience AND your level of Authority  To be seen as a trusted authority you want to have a high level of authority AND also have a highly engaged and highly n