Women In Leadership

20. Finding the right podcast audience

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Synopsis

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #20  Want to find the right audience for your podcast? You’ve probably heard many marketers say you need to share more content, across more platforms, with more frequency so our message can cut through the noise?   So, get your podcast across as many social media platforms as you can, as often as you can.   I disagree with this. Especially if you are a change maker and looking to position yourself as a trusted authority, a thought leader in your industry.  While other marketing coaches are saying more, more, more, I’m saying LESS is more.  Especially when it comes to your podcast.  So, not MORE social media platforms, but the RIGHT platform.   And, when it comes to the right platform for you – it's finding out where the majority of your ideal clients are hanging out and then mak