Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #22.  Today’s tip is something that many businesses who are starting a podcast get stuck focusing on. And, that is number of downloads. Just like number of followers across your social media platform, number of likes and comments on your social media posts. We love those numbers don’t we. The higher those numbers – the better.  However, those numbers can so often be misleading. I’ve spoken to colleagues who have had to shut down their podcast – because they just couldn’t generate any business from it – despite their podcast having millions of downloads. You would have heard me share in tip #21 about the Podcast Positioning Quadrant and the quadrant of celebrity. While you may have a lot of followers and in the case of your podcast – a lot of downloads, it doesn’t mean you’re goi