Women In Leadership

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I'm still covering some of the mistakes that I made 13 years ago when I started my very first podcast. It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I'm covering tip #5. And that mistake is focusing on building a large audience versus a niched audience. Now previously, I've mentioned that we used to compare our podcast to mainstream radio, it really was the only thing that we can compare it to. We think an audio radio podcast is audio obviously now there's a video as well and live to stream. But back then it wasn't. I know even over the number of years that I've continued podcasting, one of the questions that I'm often asked, is do you have sponsors on the show? And I would say 99.99% of the time, I say no, we don't because I recognize the value of a highly niched audience. And I know that the know, l