Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #9.  Another question I’m often asked is: How long should my podcast be?  And, if that’s something you’re wondering too, my answer to you would be: It depends.   You may have heard me say before: there are NO rules to podcasting other than the rules you set yourself. And, those rules are going to depend on various things.  When it comes to the length of the podcast – it depends on a number of facts:  - How long do you need for you to get your message across? If you need 5 minutes – don't stretch it out to 20 minutes because someone’s told you, a good podcast length is 20 minutes.  That’s ridiculous.   Tell your ideal client what they need to know, tell them what the next step is and how they can find out more, and finish it up. If it takes 5 minutes – then 5 minutes it is.  If y