Women In Leadership

Over the last few months inside my membership program for Coaches - The Influence Alliance, we’ve been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to ‘know, like and trust you’ and go from lead to paying customer.  Do you have a strategy in place in your coaching business that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, through to a customer who can’t wait to begin working with you? So, you become THE choice vs just A choice when they’re ready to move forward?  If you answered ‘no’, or you have a few things in place, but they’re not streamlined, nor are the systems and nurturing funnel you have in place getting the best result for you – you're not alone.  And, I’m not talking about having such a complex funnel that costs you tens of thousands of dollars, and is so confusing – it’s impossible to track