Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast.  This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than a large audience of people just listening for entertainment or easy listening, which is what you would typically find with a radio station.  Which leads to the next mistake my cohost and I made, which is to assume in order to best monetize your podcast - you do that through advertising and sponsorships.  Don’t get me wrong – sponsors are certainly a way to monetise your podcast and can work well if you have a specific business model that is best suited to sponsorships.  However, for a service-based business – a coach with expertise in your podcast is better positioned to continue to showcase your expertise, while cr