Women In Leadership
3. Mistake 2: Comparing podcasting to mainstream radio
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:07:19
- More information
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Synopsis
Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast. My co-host and I assumed this too, however, we were wrong. In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships. However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience. And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's. I share more in today’s tip. Additional Resources: Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help