Women In Leadership

3. Mistake 2: Comparing podcasting to mainstream radio

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Synopsis

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast.  My co-host and I assumed this too, however, we were wrong.  In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.   However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience.  And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's.  I share more in today’s tip.  Additional Resources:  Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help