Women In Leadership

You only need to look online to find numerous marketers talking about how you need to do this in order to get more clients, or this new bright shiny object is THE answer. Whatever the tactic, or whatever the bright shiny tool there’s one key thing that none of these marketers talk about.  And, that’s - just because you can – doesn't mean you should.  Just because you can (fill in the gap of the tactic or bright shiny tool) - doesn’t mean you should. Because it might be a GREAT tactic, a GREAT tool, that is right for someone else and it may be right for you BUT not right now in your business.  So, right tactic, wrong timing.   Even the best thought-out strategy may not be the RIGHT strategy for you, become it’s the WRONG timing for where you’re at in your business. For instance, a podcast is a great marketing strategy IF your message is already working.  If your message isn’t working and you’re hoping a podcast will turn things around - it won’t.  Because a podcast will only amplify a message that isn’t workin