Women In Leadership

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not.   If you’ve attended one of my Profitable and Purposeful Podcasting Masterclasses for Coaches and Consultants you would have heard of me sharing more about my Podcast Positioning Quadrant.   One of the Quadrants is Celebrity, with the Celebrity scoring High on Audience, but low on Authority. They are High on Audience because they have a charisma about them that attracts and engages, they most likely have quite a large following of regular viewers/listeners.  BUT you would not hire that person to do your taxes, represent you in a court of law, or perform brain surgery on you. Because you wouldn’t see them as a trusted authority and someone y