Women In Leadership

21. Do the Opposite

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Synopsis

As I mentioned yesterday in Tip#20, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters.  Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge.  Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters!  Showcase THAT as you build your thought leadership collateral.  Another way to do that is to:  Do the opposite.  I’m sure you’ve heard the saying “When everyone zigs – zag.” As a Change Maker, you probably already know that you don’t follow trends – you lead trends. Or, you look out for certain patterns in order to identify unique and different ways of doing things.  Because being “one of the pack” – just isn’t your style.   So, when it comes to your industry – what moves have you ma