Women In Leadership

16. Authenticity is NOT a buzzword

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Synopsis

Ever heard the saying ‘Marketers ruin everything?" EVERY Tom, Dick, and Harry (sorry to all of the Tom, Dick, and Harry’s out there – no offense to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  An example where that happened recently was a technology platform I invested in, it was still in Beta with a promise to be an incredible solution. However, unbeknownst to the developers, there were a handful of people who had been using the email system to send out so many unsolicited emails the developers had to shut the entire email system down for months and months while they sorted out the issue of being black listed. It was terrible and a great example of how marketers – especially the unscrupulous marketers ruin everything.  Another example is when certain words and phrases are used. Personally, I despise the word ‘hack’ and ‘Hack this and hack that’ I would hear that word over and over o