Women In Leadership

As I mentioned yesterday in Tip#22, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority. It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral. Another way to do that is to: Bring in validating third party statistics. Why? Because relevant third-party statistics validate where you’re saying AND can add even more urgency and/or importance to what you’re saying. For instance, one of the sources I love to reference is Edelman Trust Barometer. Edeleman is a highly trusted authority in the area of Trust and what builds trust, with the information they gather in their annua