Mind Your Ot Business

We can all collectively agree that 2020 was not quite what we thought it’d be. In this episode, I am breaking down the goals I set for 2020 and how they panned out in my business. I also talk about some of the pivots and online product launches I made last year. You’ll get a look at what I hope to learn in 2021 and an honest and transparent outlook on my business finances for 2020.   I discuss: My initial goals for 2020 The online products I’ve launched in my business in 2020 Lessons learned from times of crisis What I want to learn this coming year My financial numbers for 2020 compared to 2019 My word of the year for 2021   Resources from this episode: My Instagram Nature-Based Therapy Treatment Plans Pack & Camp Kit ConTiGO Approach Online Course Business Bedrocks Group Coaching Program OT Entrepreneur Summit Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Making good decisions while you’re stuck in an in-between part of life can be downright challenging. But it’s not impossible, in fact I believe a lot of us are struggling with this right now. In this episode, I am sharing my own struggle of being stuck in the in-between and a little encouragement from what I’ve learned about living in an in-between moment.  I discuss: Why I want to talk about this topic How I have been struggling in the in-between What I am learning about living in the in-between How not all decisions can be boiled down to pros vs. cons Why you shouldn’t make huge life decisions during a pandemic   Resources from this episode:Enneagram Institute Rainbow OT’s Instagram Post

If you’ve recently started your business and you’re struggling to get your message out there to the world you have to listen to this episode with Katie Caspero. In this episode, you’ll hear the live coaching call I had over in my Facebook group, Occupational Therapy Entrepreneurs with Katie. She is the founder of OT Graphically, where she creates infographics for OTs and other research professionals and we explored how she can bring more clients to her business through marketing. You’ll hear how Katie finds her customers, what she’s working on to clarify her marketing messages, my ideas for helping Katie establish herself as an expert and what takeaways she had from our conversation!   Katie and I discuss: What Katie does within her business How she’s pursuing a certificate in implementation science Who her ideal clients are (and who she works with) Where she finds her audience online Her approach to finding her customers online How Katie shares her message with potential customers The two problems her busin

Having a framework for your business will give you the ability to say “no” to the things that don’t align with your growth plan. In this episode, I am talking about the many benefits of creating a framework to help you grow and scale your business. You’ll hear about how this sets you apart from other businesses, how it helps you to simplify your marketing strategy and so much more! I discuss: What I mean by a framework or model  Examples of frameworks I’ve created for my businesses The 5 benefits of using your own framework   Resources from this episode: Outdoor Kids OT OT Entrepreneurs Facebook Group My Instagram Business Bedrocks Group Coaching Program

Email marketing is imperative for your business. If you want to get more sales, you need to be utilizing emails to build the know, like and trust with your audience. In this episode, I talk about the ins and outs of building an email list. You’ll hear the reasons why you need one plus tips on how to make the emails you send out to your audience more successful! I discuss: Why you need to be doing email marketing What a lead magnet is and how you use that to get emails How email marketing systems  Reasons why building your email list is essential for your business Why you should get rid of the newsletter How you can judge the success of your email campaigns Why you should learn copywriting How often you should be sending emails to your list What you should know about HIPPA and email marketing   Resources from this episode: Strategic Planning Party Business Bedrocks Group Coaching Program This Book Will Teach You How To Write Better: Learn How To Get What You Want, Increase Your Conversion Rates, and Make I

Considering using video to market your business but have no idea how to get started? Cheryl is the founder of Arthritis Life and a registered Occupational Therapist. She started her business, Arthritis Life to educate, empower and inspire people living with arthritis. She is the creator of the Rheumatoid Arthritis Roadmap, an online educational and support program that helps patients navigate through living with RA.  In this episode, Cheryl gives insight into the best practices, tools and strategies for using video to market your practice.  Cheryl and I discuss: Cheryl’s reasoning behind starting Arthritis Life Her strategy for picking out which social platforms to be on Cheryl’s experience on various social platforms An overview of what TikTok is and how people use it Why you have to know your goal on social media How to repurpose your content across platforms The importance of getting started (it’s the hardest step but you have to just put yourself out there) Tools you need to get started making videos How

I’m sharing my top ten tips for a successful online launch based on my lessons learned from launching 3 online products this year: my Business Bedrocks Group Coaching Program, The OT Entrepreneur Summit, and my Nature-Based Therapy Treatment Plans & Camp Kit -- which combined grossed $53,781 in total revenue, all during a global pandemic. I hope what I’ve learned in the process can help you. While these tips are focused on online launches, much of what I share here applies to ANY new product or service in your business. In this episode, you’ll learn: ·      Why “launching” is important versus having an evergreen product or service. ·      Marketing strategies to set your business up for a successful launch LONG before the actual launch. ·      Pre-launch preparation tips to make launching as simple as possible. ·      Specific tips for structuring the launch so that you can ENJOY selling your awesome service or product! Resources from this episode: ·      Now LAUNCHING: The ConTiGO Approach Online Course!

In our digital age, it is so important that you know how to effectively market your business on social media. But most business owners have a love/hate relationship with social media. We know we need to be there to promote our businesses, but we struggle to post in an authentic way that is not exhausting and life-sucking.

Episode 30: Building a Profitable Insurance-Based Practice with JoAnn Keller Ever wondered if you should join insurance panels in your private practice? JoAnn Keller, OTD, OTR/L, CHT is the owner of Hands for Living in Lynnwood Washington.  She is a certified hand therapist and a successful clinic owner with a profitable insurance-based practice. She also provides professional coaching for therapists to begin their careers in hand therapy and start their own businesses. In this episode, JoAnn shares insider tips on how to scale and grow your business in an insurance-based model.  JoAnn and I discuss:   How JoAnn started her clinic   Why you MUST generate referrals to be profitable in an insurance-based model, and how to do it.   Things to consider when deciding between cash-based or insurance-based practice models.     The administrative duties behind taking insurance.   The primary reason for insurance is the pool of potential clients is larger which may increase referrals, but the downside of insurance is

Sheela Ivlev is an occupational therapist and owner of OT Bay Area, a wellness-based OT practice in California. Her passion is serving others to improve their mental health and wellness.  In this episode, you’ll learn a variety of ways to serve ALLLL the possible people in your niche market. Sheela shares a variety of ways to increase equity and access to services in your business, while also keeping your focus on your specific niche clientele. Sheela and I discuss:  How Sheela runs her mental health and wellness OT practice. How OTs can help destigmatize mental health challenges.  The significance of July being Minority Mental Health Awareness Month. How we as OTs should consider disparities in health care access when creating our business models, and what we can do about it as business owners. Sheela describes how it is OK to have a niche in business! No business can serve everyone. But she shares ways you can think about equity while still maintaining your niche focus in your business. I

This is a new kind of episode where we hear from brand new OT-practitioner-owned businesses in non-traditional niches. For our first Brand New Business Highlight episode, Anita Martin, owner of Sex Assist, joined me to talk about her coaching business where she helps female clients become more sexually satisfied. You'll hear how she got started in this important work, and the important lessons she's already learned. *Warning- this episode contains adult topics and may not be suitable for children. Wear headphones! :) Anita and I discuss: ●      Identifying her ideal client and meeting their needs. ●      Marketing her services and getting her first clients. ●      Diversifying revenue streams by offering webinars or online courses. ●      How she defines her work as an “independent coaching clinician” using her occupational therapy assistant background to inform her work. ●      How she connects with other OT practitioners as referral sources. ●      What her sessions with clients look like. ●      Supporting

This is a solo episode where I answer frequently asked questions about starting and managing a nature-based pediatric practice, PLUS share some super-honest insights (as usual!) and lessons learned during the prep for launching my practice’s online products for nature-based pediatric therapists- check them out at bit.ly/therapyinnature ***NOTE: If you just want to listen in for the Honest Talk about Launching & Pricing Online Products! it starts at 32:40!***  

Moise Hermantin is owner of Affluent Profit Advisers, a bookkeeping and accounting service primarily focusing on occupational therapy and physical therapy entrepreneurs. He’s on a mission to make working on business finances fun and personalized for OT and PT business owners. Moise and I discuss: Why a bookkeeper is one of the first people you should put on your business team! Moise recommends Mike Michalowicz’ book Profit First (and I DO TOO!) Ways to get capital to start your business Setting up a business bank account Why interviewing a bookkeeper or accountant is important Things to know about Quickbooks Online (Moise doesn’t like the online version of quickbooks) vs. purchasing a licence for your own Quickbooks. Reports that you should know how to read as a business owner: Revenue statement- how much your business made and where the money came from, plus fees you paid to get the money. Profit/Loss statement Balance sheet- shows everything you have in your company vs. how much you actually own in equity

I am so excited to bring Janice McCullough on the podcast today for an on-air coaching call with me. Janice owns a practice in Alberta, Canada called Rest is Best which focuses on the niche of sleep. We discuss marketing, conducting discovery calls, finding ideal clients, making improvements, finding opportunities, and how to be brave and take charge as an OT entrepreneur. I really admire Janice for having the courage to do this coaching call on-air… because it isn’t easy to share our entrepreneurial journeys with the whole world! I hope you’ll learn a lot from our conversation and be inspired by her! Janice and I discuss: The story of how she started her business, Rest is Best, and what it’s all about.     Identifying her ideal clients.     Doing internal work to think like an entrepreneur.     How taglines can work for your marketing.     How to take charge of a discovery call to protect your time and establish your expertise with potential clients.     Tips on making online marketing easier for your busin

It’s been a very hard week…months…decades for black OT practitioners and people of color in our nation here in the United States. I’ve been personally challenged in how I can be anti-racist as a person, but also as an OT entrepreneur. I’m sharing my heart in this solo episode. I hope you will listen, especially if you are in the 86.2% of United States occupational therapy practitioners who are white. Shownotes with resources for you to do the work to become anti-racist: www.mindyourotbusiness.com/dothework

This is the MOST nervous I have ever been about publishing an episode!

In this value-packed episode, the fabulous OT serial-entrepreneur Tomeico Faison shares how she’s strategically built community mental health OT services into her business model at Therapeutic Solutions of NC in North Carolina. She also runs Faison Consulting where she helps therapy entrepreneurs create fun, profitable, and service-oriented lifestyle businesses, particularly for under-served populations. (Such important work…all of it!) We discuss: What community mental health OT actually means. Identifying a gap in the market. Different ways to get paid to provide community mental health OT services Contracting directly with Intermediate Care Facilities (ICFs) in your state. Pricing services when submitting proposals (A GREAT STORY HERE! You gotta listen!) Responding to government Requests for Proposals (RFPs). Billing insurance. Tips for Billing Insurance Know which ICD codes and CPT codes can be billed together. Know your Local Coverage Determination (LCD) codes. Look at the Medicar

In this episode, I have a conversation with my Outdoor Kids OT Practice Manager, Nicole Storms. Nicole is a certified OT assistant and an online business manager. She is an admin nerd who is productivity-obsessed. She is also a pediatric Occupational Therapy provider with over 15 years of experience. Nicole’s goal is to make your life in business as easy as possible. We talk about the top 3 mistakes she sees that business owners make. There are so many key takeaways from this episode and I’m so excited to share this with you. Nicole and I discuss: Nicole’s work as a Practice Manager of Outdoor Kids OT. The story of how she started Your Admin Solution and where it is today. Top things business owners should look for when hiring for an admin role. Three biggest mistakes business owners make: Not having SOPs. Giving bad customer experience. Not hiring people to fill the other holes in your business. Planning for your business’ future. How success doesn’t look the same for everyone. Takeaways from the episode

The fabulous Sarah Lyon is an occupational therapist and founder of the OT Potential Club, an online membership site dedicated to helping all occupational therapists implement evidence-based practice. Since Sarah and I recorded this episode only 2 short weeks ago, so much has changed. The COVID-19 virus pandemic resulted in the cancellation of the AOTA conference, followed by a “shelter in place” mandate in my area. At this time, we are only allowed to leave our homes for essentials (like groceries or medicine) or to recreate outdoors while practicing social distancing. There is just so much uncertainty, in our families and communities and especially in our businesses. If you are a business owner feeling uncertain and anxious - we are all in this together. Don’t do it alone! Reach out and find community- it is so important during this time! I believe this episode is the positive boost you need right now. Sarah is such an optimistic person and it’s so interesting how serendipitous it is that this is the episod

In this solo episode, I share some BIG announcements + 10 surefire ways to get new clients…and you’ll get 2 more here in the show notes. :) First for the announcements! We now have a FREE Facebook group now for Mind Your OT Business listeners to interact and discuss content from episodes! I would love to meet you there and welcome you to this community. JOIN HERE! The OT Entrepreneur Summit is coming May 11-20! Trish Williams and I have curated a highly-qualified list of speakers who have agreed to take you “behind the scenes” of their success as OT entrepreneurs! Interviews will be sent via email to attendees (so you can watch on your own schedule) and we will have a FB group open till the end of May for us to discuss topics. Interested? Join my email list here to be notified! Finally, I just opened registration for the 2020 dates for Therapy in the Great Outdoors- A Training Retreat for Pediatric Practitioners. Early bird rates till April 1! OK- Now for your list of 12 sure-fire ways to get more cl