Mind Your Ot Business

Sheela Ivlev is an occupational therapist and owner of OT Bay Area, a wellness-based OT practice in California. Her passion is serving others to improve their mental health and wellness.  In this episode, you’ll learn a variety of ways to serve ALLLL the possible people in your niche market. Sheela shares a variety of ways to increase equity and access to services in your business, while also keeping your focus on your specific niche clientele. Sheela and I discuss:  How Sheela runs her mental health and wellness OT practice. How OTs can help destigmatize mental health challenges.  The significance of July being Minority Mental Health Awareness Month. How we as OTs should consider disparities in health care access when creating our business models, and what we can do about it as business owners. Sheela describes how it is OK to have a niche in business! No business can serve everyone. But she shares ways you can think about equity while still maintaining your niche focus in your business. I