Synopsis
The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!
Episodes
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Ep 57: Enneagram 5 - The Investigator: Hana Eichele
23/07/2021 Duration: 35minEnneagram 5’s are known for being alert, curious and insightful. They are referred to as the Investigator and in this episode, we’re going to be breaking down this personality type with Investigator, Hana Eichele, founder of Roots Pediatric Therapy. Tune in to hear everything you need to know about Investigators. You will learn the common traits that Investigators have and get the inside scoop from Hana about running her business with this personality. Hana’s business: https://www.rootspediatrictherapy.com/ BIG NEWS! The OT Entrepreneur Summit LIVE is happening November 12-14, 2021! That’s right: THIS YEAR! Join the waitlist here: https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/57
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Ep 56: Enneagram 4 - The Individualist: Kylie Jeffrey
16/07/2021 Duration: 21minEnneagram 4 is the Individualist. In this episode, I talk with Kylie Jeffrey, founder of Play Spark. We talk about her enneagram type, how it affects her business, and how she and her old co-worker became business partners after a conversation about the Enneagram. Tune in to learn about the Individualists. We uncover the strengths and challenges that Kylie has faced as an Individualist, and learn how she navigated started her OT practice during the pandemic. Kylie’s business: https://play-spark.com/ BIG NEWS! The OT Entrepreneur Summit LIVE is happening November 12-14, 2021! That’s right: THIS YEAR! Join the waitlist here: https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/56
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Ep 55: Enneagram 3 - The Achiever: Sydney Moore
09/07/2021 Duration: 22minEnneagram 3 is referred to as the Achiever. In this episode, I chat with Sydney Moore, founder of Iowa-based Happy at Home Consulting, an in-home outpatient therapy service for adults. She identifies as an enneagram 3! Tune in as we walk through her strengths, challenges and the goals she has for practice growth as an Achiever. You’ll hear her winning strategy for referrals that has helped her grow her business and find clients despite starting her business during a global pandemic. Sydney’s business: https://happyathomeconsulting.com Did you hear the OT Entrepreneur Summit is going LIVE in 2022? Join the waitlist here: https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/55e3
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Episode 54: Enneagram 2: Rachel Edgerly Germanovich
02/07/2021 Duration: 30minEnneagram 2s are called the “helpers”, known for being caring and generous. In this episode of the Enneagram series, I talk with Rachel Edgerly Germanovich, nature-based occupational therapist and founder of Learn Play Live OT. Tune in to hear Rachel’s strengths, challenges and dreams as an Enneagram 2 OT entrepreneur. She shares her advice on eliciting feedback, overcoming the difficulty of saying “no” and how being an Enneagram 2 has influenced her as a practice owner. Rachel’s business: https://learnplayliveot.com/ Did you hear the OT Entrepreneur Summit is going LIVE in 2022? Join the waitlist here: https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/54
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Episode 53: Enneagram 1: Krista Frahm
25/06/2021 Duration: 18minDo you struggle with perfectionism? If so, you might be an Enneagram 1. In this conversation of the Enneagram series, I interview Krista Frahm, a copywriter, former OT and founder of Krista Frahm Agency. Tune it to hear Krista’s strengths, challenges, and dreams as an enneagram 1 OT entrepreneur. You’ll hear her tips on how to find the courage to take risks for business growth and success as an OT entrepreneur. Krista’s business: https://www.kristafrahmagency.com/ Did you hear the OT Entrepreneur Summit is going LIVE in 2022? Join the waitlist here: https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/53
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Episode 52: Enneagram Series: Intro Episode
18/06/2021 Duration: 17minDo you know your enneagram? The enneagram has been such a profound tool for my business that has helped me learn so much about not only myself but my team members too. In this episode, I share what the enneagram is, how it’s helped me become a better leader and what you can look forward to hearing in this series as we interview guests with different enneagram types to get a deeper look and insight into their world. What’s in this episode: What the enneagram is Why I decided to do this enneagram series What I’ve learned from using the enneagram in the workplace An overview of what we’ll be covering in this series To join the OT Entrepreneur Summit, head to https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/52
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Episode 51: All About Employees with Brandon Seigel
04/06/2021 Duration: 01h10minDo you have your hiring ducks in a row? Whether it’s hiring, determining compensation, recruitment techniques, onboarding or cultivating company culture - as an OT entrepreneur, this is one area you’ll want to focus on. My guest in this episode was Brandon Seigel, CEO of Wellness Works Management Partners and host of the Private Practice Survival Guide. In this episode, Brandon breaks down all of the biggest questions that come up around employees and finding the right team to support your business. What’s in this episode: His reasoning for launching his business Hiring for growth vs. hiring for need What you need to know about hiring contractors vs. employees Creative compensation and your employee culture His tips for recruitment of high-quality therapists Mistakes business owners make when onboarding For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/51
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Episode 50: Life & Business Lessons with Laura
21/05/2021 Duration: 25minOver the last year, a lot of people have been able to take a look at life from a more objective lens and decide, “I want something different.” In this episode, I talk about my husband and I’s decision to move cross country, why we decided to do this and all of the great life lessons I’ve learned recently. You’ll get insight into doing the hard work of growing a business, my ideas for niching my business and other plans I have for the future. What’s in this episode: What brought my husband and I to Wisconsin How there’s no way out of doing the hard work of running a business When you do hard work consistently, you can take a step back and take a break My ideas around niching down Big goals that I have for my future and business To join the OT Entrepreneur Summit, head to https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/50
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Welcome to Mind Your OT Business
20/05/2021 Duration: 01minThe Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!
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Episode 49: What All Successful OT Entrepreneurs Have in Common
29/04/2021 Duration: 16minYou might ask yourself, who do I need to become in order to be a successful OT entrepreneur? In this episode, I break down the 5 common threads that I notice from thriving OT entrepreneurs. I also chat about the upcoming OT Entrepreneur Summit including what you can expect if you join us and a few of the most commonly asked questions about it. What’s in this episode: 5 common threads I notice in OT entrepreneurs who are successful What you can expect from OT Entrepreneur Summit To join the OT Entrepreneur Summit, head to https://laura-park-figueroa.mykajabi.com/summit For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/49
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Episode 48: 3 Easy Ways to Raise Your Prices
16/04/2021 Duration: 12minAre you still stewing on how you can raise your prices? In this episode, I am walking you through three simple strategies that you can use to raise your prices and start making more money in your practice. I share quick, actionable takeaways that you can use to start implementing these pricing strategies in your business right away. What’s in this episode: 3 easy ways to raise your prices How to incorporate these models in your business For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/48
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Episode 47: The Psychology of Pricing
02/04/2021 Duration: 08minThe brain works in mysterious ways and can influence our perception of pricing. Using the psychology of pricing principles taught by Nick Kolenda, there are a few practical ways you can help ease customers in the buying process. In this episode, I talk about pricing psychology and share a few tips that you can implement in your business to use this as a part of your pricing strategy. What’s in this episode: Where I learned about pricing psychology and what it is Practical pricing psychology examples Tips for using the psychology of pricing For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/47
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Episode 46: The Mindset Shift You Need to Raise Your Prices
19/03/2021 Duration: 07minWhen it comes to raising your prices, remember this: it’s not about the dollar amount, it’s about the service that you’re offering people. In this episode, we’re exploring how to get more comfortable talking about money with your clients and how to shift your mindset about raising your prices. What’s in this episode: My 3 tips for changing your mindset about raising your prices A practical idea for how you can get comfortable increasing prices For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/46
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Episode 45: Lessons I'm Learning from Upheaval
05/03/2021 Duration: 24minTransparency as a leader and entrepreneur is something that’s very important to me. In this episode, I reveal some of the lessons I’ve learned this year as I’ve faced some personal upheaval in my business and personal life. As you know, I am a big believer in holistic entrepreneurship so I also share some of the wins I am proud to have accomplished within my business. What’s in this episode: My take on holistic entrepreneurship What I am learning from the upheaval happening in my life and business Why I believe in transparency How doing the right thing isn’t always easy Lessons I’ve learned around delegating to my team What I’m owning and the wins I’m celebrating as a leader For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/45
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Episode 44: Release Limiting Beliefs & Follow Your Intuition with Landy Peek
19/02/2021 Duration: 01h03minAll of us have limiting beliefs about ourselves, businesses and our lives. Limiting beliefs are part of being human. However, if we can tap into our intuition and shift our mindset, we can embrace the role of CEO in our businesses. My guest on this episode, Landy Peek of Best Birth Healing. Landy is a women’s health practitioner and also specializes in mindset coaching for health professionals and birth workers. In this episode, we talk about how you can tap into your intuition, releasing limiting beliefs and how it can help guide your business and life. What’s in this episode: The limiting belief most entrepreneurs have What imposter syndrome is External factors that shape our limiting beliefs A visualization exercise to help release limiting beliefs The shift that took Landy’s business forward Stepping into your authentic self For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/44
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Episode 43: Accept Challenges & Commit to Action with Carlyn Neek
12/02/2021 Duration: 01h04minDo you struggle with negative thoughts about yourself? With anxiety, fear or insecurity about your work as an OT entrepreneur? My guess is that you probably answered yes to those questions because the truth is: we all face this. My guest on this episode, Carlyn Neek brought so many helpful tips. Carlyn is an OT and personal development coach who was trained in acceptance and commitment therapy (ACT). What’s in this episode: Why you want to have a niche market The 6 core processes of ACT Why you have to be clear about your why and your direction How to own the challenges you face and build resilience For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/43
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Episode 42: Overcoming Your Fears as an OT Entrepreneur
05/02/2021 Duration: 14minDo fears ever hold you back in your business? If so, you HAVE to listen to this episode where I am sharing my 5 tips for overcoming your fears as an OT entrepreneur. You’ll also hear a personal story about a time when I got stuck by fear and why you shouldn’t let fear hold you back. I discuss: A story about when I was afraid to put myself out there My 5 tips for overcoming your fears Why you shouldn’t let fear get in your way Resources from this episode:Business Bedrocks Group Coaching Program
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Episode 41: 3 Things You Need to Systematize in Your Business
29/01/2021 Duration: 13minDo you know one of the best-kept secrets for scaling businesses? Systems! If you’ve been struggling with systematizing your OT business then you’ll want to hear the tips shared in this episode. I talk about the 3 things you need to systematize in your business and the benefits of creating systems. I discuss: Why I love creating systems The 3 things you need to systematize as an OT entrepreneur How systems free you up to enjoy your business and life Resources from this episode:Business Bedrocks Group Coaching Program
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Episode 40: Get Out of Overwhelm by Hiring a Virtual Assistant with Courtney Smith
22/01/2021 Duration: 42minHave you been hesitant to begin delegating tasks in your business? Courtney Smith is a dual PT/OT, turned copywriter who is passionate about helping private practices thrive with effective direct marketing to clients, in a referral-dominant healthcare system. She is also somewhat of a matchmaker in that she matches up healthcare entrepreneurs with virtual assistants (VA). In this episode, we talk about how delegating can help you, what you need to know about hiring the right VA and advice for people just getting started with outsourcing. Courtney and I discuss: How she got started in doing non-clinical work The services her business offers and her vision for her business What email marketing and copywriting is (and how it can help your business) How she’s building a network of virtual assistants for healthcare entrepreneurs Why a lot of VAs don’t post their prices How you can find the right person when hiring a VA Advice for people who are hesitant to outsource The best ways to communicate with VAs Her bigge
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Episode 39: 4 Questions to Ask Before Hiring a Business Coach
15/01/2021 Duration: 17minHave you found yourself wondering what YOU can do to take your business to the next level this year? Most of the accomplished entrepreneurs I know have coaches. Someone who helps them improve their chances of success in business. Listen as I break down the ins and outs of what a business coach does and how to know if you need one. You’ll also get my best advice on what to look for when finding the right coach for you! I discuss: What business coaching is (and how it improves chances for success) How coaching and consulting differs The 4 things you need to look for in a coach Why you need to be clear on what you need help on Resources from this episode:Business Bedrocks Group Coaching Program