Synopsis
The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!
Episodes
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Episode 19: [COACHING] Finding a Niche & Building Systems to Grow Your Business with Abigail Wool-Biringer
07/02/2020 Duration: 01h05minThis episode is unlike any of my past episodes because it’s the first time I’ve done an on-air coaching call! Abilgail Wool-Biringer is the owner of Kids Empowered for Life. She had some questions on focusing, growing, and scaling her business. This is a behind-the-scenes glimpse into what business coaching looks like. I love Abigail’s vulnerability to talk publicly about her business and the way she is already thinking like a boss! I hope this episode shows how working with a business coach can not only be a fun conversation, but can help you gain clarity, solve problems, and forge a path forward to grow your business on your own terms! Abigail and I discuss: Abigail’s work and business background. Identifying the top 3 issues that Abigail has in her business. The good things Abigail is doing on her website: parent Facebook group and email marketing to capture and nurture her potential clients. Why no one can help everyone! (Remember: “The riches are in the niches.” Focus on your specializations- start s
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Episode 18: Melissa LaPointe on Embracing Life as a Digital CEO
11/01/2020 Duration: 01h34minMelissa LaPointe is an occupational therapist who is an expert in online business and entrepreneurial leadership. After running a brick-and-mortar practice as an occupational therapist, Melissa successfully transitioned to full-time online business ownership and is now location independent. We discuss online business ownership, business systems, online course design, WHY OT SCHOOL SETS US UP TO FAIL AS ENTREPRENEURS (a VERY interesting conversation!), money mindsets, thinking like and BEING CEO, business coaching, selling our services, and minimalism as business owners, and how to attract your ideal clients. One of my favorite takeaways from this episode is that getting business coaching does NOT mean you’re admitting “weakness” or failure. It actually means the opposite…that you’re thinking like an entrepreneur and wanting to thoughtfully grow your business! Along these lines: I am offering a FREE Business Coaching Session to one lucky OT-entrepreneur. Interested? Go to the show notes at www.mindyourotbusin
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Episode 17: How I Grew My Profit-Margin Over 200% in 2019 + My Audacious Goals for 2020
01/01/2020 Duration: 48minIn this solo episode, I review my 2019 goals achieved, share my audacious goals for 2020, and share inside-the-books of my business finances for 2018 and 2019. Holistic entrepreneurship means that we bring our WHOLE selves to our businesses, just like we treat the whole person as OTs. Physical, spiritual, personal, relational, professional, educational goals are ALL relevant to our entrepreneurship. So I’m talking honestly about them all in this episode. :) Find cool photos and show notes at mindyourotbusiness.com/podcast/17
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Episode 16: Meg Proctor on Launching a Successful Online Course
20/12/2019 Duration: 01h06minOnline business ownership is rapidly expanding opportunities for OTs to share our expertise with the world. Meg Proctor, MS, OTR/L is an occupational therapist and autism specialist who has taken her passions and formed a successful online business: Learn Play Thrive. The Learn Play Thrive Approach to Autism helps occupational therapy practitioners (and others!) understand the unique learning styles of autistic people. (Listen to the podcast to learn why we say “autistic people” and not “people with autism” now! This is new language widely preferred by the autistic community to illustrate that being autistic is NOT a negative thing.) Besides that, Meg and I discuss: How she got started and tested her ideas. The set-up and platform for offering online courses. Potential ways to structure your online course. Why freebies may be realistic to offer at first launch of a course. Why working with a business coach is essential (even at significant cost!). How she decides how to price her consultative serv
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Episode 15: Trish Williams on Building & Scaling a Profitable Business as an OT Entrepreneur
22/11/2019 Duration: 01h57minTrish Williams, BA, BHScOT(c) is the super-savvy CEO of Spring OT a multi-disciplinary practice in Calgary in the province of Alberta, Canada. In this value-packed conversation with Trish, we discuss how OTs can lead in business, systems you must have in place to run a profitable business, strategic planning, developing online revenue streams, social media marketing, and ascension models of service delivery for maximizing profit. Listen to the end for a big announcement that you'll want to hear! Find the show notes and resources at www.mindyourotbusiness.com/podcast/15
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Episode 14: HONEST Reflections on ANONYMOUS Feedback from My First Training Retreat
13/11/2019 Duration: 30minIn this episode, I pull back the curtain on how we respond to constructive criticism as business owners, using my own honest reflections on the anonymous feedback I gathered after the Therapy in the Great Outdoors Training Retreat. This was my first in-person training for therapists to learn the nature-based therapy approach I developed in my business. You’ll hear REAL feedback from attendees at the retreat…both the positive AND the negative, cause that’s how I roll on this podcast (and in life and business in general). :) Share your thoughts by visiting the show notes here: Mind Your OT Business episode 14 show notes.
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Episode 13: Rafael Salazar on Creating the Ultimate Customer Experience
10/10/2019 Duration: 01h25minIn this action-step filled episode of MYOTBiz, we learn SO MUCH from Rafael E. Salazar II, MHS, OTR/L about his consulting work and his business Rehab U Practice Solutions. Rafael is a true OT, a fount of wisdom about entrepreneurship, and an expert on how to make your business truly serve and KEEP your customers. And best of all: how your business should serve YOU and allow you to create the life you want!
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Episode 12: Growing a Trauma-Informed Multidisciplinary Pediatric Practice with Erica Schuppe
07/09/2019 Duration: 52minIn this episode, Erica Schuppe of Wild Roots Therapy in Billings, Montana shares how she has grown her successful multidisciplinary trauma-informed pediatric practice, even with 80-90% of her practice's caseload consisting of Medicaid clients. We talk about finances, entrepreneurial mindset, business growth, managing a team, and getting un-stuck as entrepreneurs! Check out the show notes at www.mindyourotbusiness.com/podcast/12
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Episode 11: Building Multiple Streams of Income with Kelly Beins
19/08/2019 Duration: 01h14minKelly is the clinic owner of Occupational Therapy Consulting in Frederick, Maryland & the author of the Ovis the Sheep books for children that teach families about sensory processing in a FUN way! Kelly shares about the process of creating services and products that meet the needs of clients AND practitioners, as well as rock-solid business tips for managing intake calls effectively, structuring your time as a business owner, having an entrepreneur's mindset, and sustainable business growth. She's also got some telehealth services and online courses in the works! Check out the show notes at www.mindyourotbusiness.com/podcast/11
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Episode 10: Making Sacrifices for Long-Term Business Goals (Mindset Matters!)
03/08/2019 Duration: 12minThis was an unplanned, impromptu solo episode based on a recent conversation I had with my sister in which I had a business epiphany to share with you all. :) I talk about how growing a business sometimes requires sacrifice but it doesn't have to feel like a BAD thing if you keep the right mindset...
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Episode 9: Adventuring into Nature-Based Therapy with Bradley Williams
12/07/2019 Duration: 01h09minIn this episode, Bradley Williams, occupational therapist and owner of Naturally Gathered in Adelaide, Australia joins me on the podcast to talk all about nature-based therapy! We talk all about starting a nature-based practice and HE interviews ME with a ton of great questions about logistics, mistakes made, and best practices in nature-based therapy provision for children. Get the show notes at https://ww.mindyourotbusiness.com/podcast/9 and check out Brad's business (and his fabulous blog) at https://naturallygathered.com.au
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Episode 8: Serving Others by Starting a Podcast and Membership Site- Interview with Mandy Chamberlain!
05/07/2019 Duration: 01h13minIn our first interview episode of Mind Your OT Business, Mandy Chamberlain, MOTR/L shares the ins and outs of how she started the Seniors Flourish podcast and the Learning Lab Membership Site where she shares a wealth of information with occupational therapists who work with older adults. We talk about building a website, marketing, mindset, why entrepreneurs often overwork, and what is most important to keep in mind when starting and running a business. Connect with Mandy and check out the Learning Lab at www.seniorsflourish.com!
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Episode 7: My $10,000 Mistake (a.k.a. What NOT To Do When Starting Your Business)
21/06/2019 Duration: 21minIn this episode, I spill the beans about a $10,000 spend I made early in my business that I don't think was worth it...and a bunch of other fail-learns I had when starting out. I hope this will help you avoid the same mistakes when starting YOUR business!
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Episode 6: How to Get a Business Logo You LOVE Without Spending a Ton of Money
07/06/2019 Duration: 10minToday we talk about designing a LOGO for your business! A logo represents your brand to the public and the process of creating one is super fun...but lots of people don't pay attention to best practices when creating their logo. In this episode, I share lessons learned from working with (expensive!) graphic designers to create my logo and website... to save YOU from having to spend big money, too.
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Episode 5: How You Can Maximize Your TIME as an Entrepreneur- Part 3 of 3!
24/05/2019 Duration: 18minMake sure to listen to episodes 3 and 4 for the first two parts of this series on Time Management Tips for the Entrepreneur. Today we have our final installment in the series with 4 more tips, so let’s jump right in!
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Episode 4: How You Can Maximize Your TIME as an Entrepreneur- Part 2 of 3!
10/05/2019 Duration: 10minMake sure to listen to episode 3 for Time Management Tips #1-3. We’re diving right into #4-6 on our Time Management Tips list this episode! Get the show notes at mindyourotbusiness.com/podcast/4
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Episode 3: How You Can MAXIMIZE your TIME as an Entrepreneur- Part 1 of 3!
26/04/2019 Duration: 11minThis week's episode starts a 3-part series on how to manage and MAXIMIZE your TIME as an entrepreneur. Learn tips and tricks to become more efficient in managing all the to-do's as you manage your business.
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Episode 2: How YOUR Business Can Stand Out in a Busy Market
12/04/2019 Duration: 11minIn this episode of Mind Your OT Business, we discuss 3 ways you can make your business stand out in a crowded and busy market. You'll learn how to establish your unique SERVICE proposition to customers and how to ignite your passion for what your business is uniquely gifted to offer customers.
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Episode 1: Mind Your OT Business!
22/03/2019 Duration: 22minWelcome to the Mind Your OT Business podcast! In this first episode, I share why I’m starting this podcast FOR and BY occupational therapy entrepreneurs. We talk all about what it means to be empowered and equipped to be a savvy and successful entrepreneur as an occupational therapy business owner, and what this podcast will be all about. Visit mindyourotbusiness.com to jump in and take action!