Mind Your Ot Business

Episode 30: Building a Profitable Insurance-Based Practice with JoAnn Keller Ever wondered if you should join insurance panels in your private practice? JoAnn Keller, OTD, OTR/L, CHT is the owner of Hands for Living in Lynnwood Washington.  She is a certified hand therapist and a successful clinic owner with a profitable insurance-based practice. She also provides professional coaching for therapists to begin their careers in hand therapy and start their own businesses. In this episode, JoAnn shares insider tips on how to scale and grow your business in an insurance-based model.  JoAnn and I discuss:   How JoAnn started her clinic   Why you MUST generate referrals to be profitable in an insurance-based model, and how to do it.   Things to consider when deciding between cash-based or insurance-based practice models.     The administrative duties behind taking insurance.   The primary reason for insurance is the pool of potential clients is larger which may increase referrals, but the downside of insurance is