Influencer Marketing

Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audiences. Discover how influencers are becoming key players in the creative process.

In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers.   How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn how digital positioning, content leadership, and cross-platform storytelling create authentic connections that grow brand trust and authority.  

In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial independence. Murray emphasizes the value of curiosity and consistency in content creation, as well as the unique advantages African creators possess in a rapidly evolving digital landscape. The discussion also highlights the significance of authentic brand partnerships and the need for brands to embrace real-time audience feedback.

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South A

In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities. He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is

In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry. We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. Th

In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank. Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations. We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first t

In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father. He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries. We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing gro

Hayley Owen; Founder and CEO of Actorvate Cat Carstens; Influencer and PR Account Manager at Actorvate In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate. Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content. Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect

In this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout. An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word. We chat about the importance of shared values when choosing influencers for campaigns; the fact that brands need to see its influencers as part of the marketing team; the benefits of always-on campaigns; how brands with a clear purpose are so much more successful; and the impact consistent marketing efforts have on brands’ bottom line. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscr

Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions. She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up! We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you

This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so. Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and

In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us. This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marke

In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA. She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms. We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign! Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market na

In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly. Grab a coffee and listen as we discuss: •All things behind the scenes of prepping and implementing influencer campaigns •The importance of the human touch and in person relationships with influencers in addition to great tech •Having an opted-in database of influencers brings brands and influencers peace of mind Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and f

Building a connection with customers In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution. Grab a coffee and listen as we discuss: •Shifting from a B2B brand to a B2C one •The importance of human connection even when your product is tech driven •The importance of discovering what your customer wants not what you think they do •Using influencer marketing to connect with and educate people on the process of purchasing a home Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is br

In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister. After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the street to discuss this. Santoni is also the main influencer and face of the brand, learning what resonates with their audiences as she goes. Being a castaway on Survivor SA also had a big impact on her brand as an influencer but also the bottom line of the business. Grab a coffee and listen as we discuss: •The importance of knowing what your audience wants in terms of content and keeping to your brand values •Being brave and trying new

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing. Grab a coffee and listen as we discuss: •The evolution from when social media was a nice-to-have to a need-to-have •Influencer marketing: from only attending events and blogging; to it being a media channel now •The 3 elements that guide her influencer marketing approach Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively. Grab a coffee and listen as we discuss: •The power of finding your niche on TikTok •How TikTok has evolved over the last couple of years •The metrics we are able to measure these days •The importance of aligning with the right creators for influencer campaigns on the platform Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newslet