Influencer Marketing

The path to a satisfied consumer in financial services is fraught with challenges, chief among them being negative sentiment. The avalanche overshadows any positives in the brand offering. In today’s episode, Budget Insurance’s Susan Steward breaks down how as an outside voice, they are generating trust and managing the brand narrative through carefully crafted Influencer Marketing programs. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. band.link

Heritage brands need to always innovate to remain relevant and to preserve Customer Value. Meet Battery Centre, the largest battery fitment brand in South Africa with over 160 branches in Southern Africa. They may seemingly be on the “wrong side of 40”but are definitely not over the hill! Find out how they are leveraging the Power of People to reinforce a positioning of being the Trusted Battery Specialist now and into the future. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers. Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has: 1.Enabled the creation of positive brand sentiment in a highly complain-driven and competitive environment. 2.Carried the new brand statement to market and 3.Its knock-on effect on performance. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Micro-influencers are everyday people turning on its head, the idea that someone needs to be a celebrity in order to have clout and influence. In this episode I take you back to that time when we were graced by Rido and she took us through her motivations … her journey and laid bare,reasons why brands should give Influencer Marketing a go. Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! band.link

Norm Calmeyer is an online strategy rock-star who fancies himself quite the comic ! Listen in as we unpack micro-influencer management within digital platforms, punctuated with a laugh & a giggle ..... mostly from the podcast host ! Contact the influencer marketing driven experts for solutions that drive RESULTS: www.thesalt.co.za band.link

Ad-Man Mark Middleton is our ultimate superhero. One minute, he has his Thinking Cap on as he creates remarkable Big Ideas for name brands; next it’s Up, Up and Away in his Micro-Influencer Cape as he leads narrative for brands like Telkom and Puma! You can’t miss the low down on how he does this and how Influencer Marketing is impacting Brand Performance across industries! Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success! www.thesalt.co.za band.link

Meet Matshepo, a seasoned micro-influencer who has kept her poise and slain two big campaigns but still has no intention of “hanging” her influence! Take a close listen as she narrates her role in educating her micro-community and shaping valuable perceptions on brand. Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za band.link

You know Influencer Marketing rocks and it's the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see! Dale De Villiers (Marketing Manager - Brother South Africa)walks us through a Reason-to-Believe in this phenomenon as an essential part of any brand's marketing mix. Contact our friends at theSalt. They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za band.link

One of South Africa's serial innovators and media legends;Ken Varejes is known for taking ideas and growing them into highly successful businesses. We explore the trailblazing exploits of this humble soul, in media & marketing,how he landed on and is invested in Influencer Marketing and how every business needs to integrate this tool into their marketing mix. Contact our friends at theSalt. They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za band.link

In today's episode we travel back-in-time to a pre-Christmas sit-down and unpack the role of a micro-influncer,the process,the VALUE and the EXPERIENCE. Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! band.link

The automotive industry can be quite bumpy. In this first of its kind episode, Suzuki South Africa's Charl Grobler walks us through what it takes to even the ride and in the process build an award winning brand. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

In the performance marketing revolution, businesses are looking for plain, good ol’ RESULTS. Players increasingly find themselves under pressure to deliver results in a constantly changing digitally led- marketing landscape. Listen in to my interesting conversation with Penquin SA’s Neill Robertson as he talks about how they are integrating this tool into their thinking and how they are getting clients to ask for it by name! Contact our dear friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Shaun Strydom, MD of Bounce Inc. South Africa is a ball of energy and a huge advocate of Influencer Marketing. He has the results to show for it! In this episode he highlights how he has managed in a short space of time to attain brand lift by concentrating on Bounce’s number one asset - PEOPLE ! Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link