Influencer Marketing

In today's episode we chat to Tumi Mkhondo, Founder & Managing Director of Strategic Integrated Communications Agency - Envision Brand. She unpacks why brands are leaning towards Influencer Marketing and increasing spend in an era where it's become difficult to reach and resonate with targeted market categories. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. www.nfluential.co.za band.link

Radio is the original social medium and there are no bigger influencers than radio personalities. Meet Queen of the Airwaves, Lebang Kgosana, commonly known as Bang Bang Boogie. She walks us through the need for influencers to stay true to self and to use their voice for good. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. www.nfluential.co.za band.link

Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. She has been published on TechCentral, Sawubona Magazine, Destiny magazine, Vodacom Now, ITWeb, My Digital Life, Brainstorm, TFG Tech, M&G, City Press, Forbes Africa. She has also done corporate blogging for some of the biggest brands including ShowMax, Nokia, Microsoft, Samsung, Internet Solutions, BCX, iFix, Nashua, Vodacom, Mercedes-Benz and Telkom. Does she consider herself an influencer and what is the golden thread that runs through influence and journalism? Listen in as she expertly unpacks this for us! A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. www.nfluential.co.za band.link

We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s). Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In today’s episode she recounts her rich experiences with influence from a celebrity perspective. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. www.nfluential.co.za band.link

In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing.She is co-MD at Magna-Carta Reputation Management. Listen in as she unpacks how the advent of influencers has changed the PR space we see now! A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space where influencers are easily falling into the trap of putting fees before trust, as currency to effectively influence. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands. Is there space for it in small business? Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

Podcasts are gaining popularity fast. Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them. There is always something to listen to - whether one needs to laugh or simply to learn something new. Echocast’s Frontman - Barry Ranking talks us through why they matter and what’s fuelling sectoral growth. A big thank you to our friends at Nfluential for making sure this conversation happens and the coffee keeps flowing! band.link

Influencer Marketing is fairly new but breaching the introduction stage in South Africa. One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance. A new business has been set up to specifically tinker with the nuts and bolts to bring clarity in direction and process. Listen in as Anne Dolinsheck, new media guru and gladiator in a pencil skirt, painstakingly emphasises the role and NEED for planning! band.link

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon. Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting space. Hit the subscribe button and do not forget to … Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing. Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship. Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with the one asset that is naturally occurring to them and why they should! Don’t forget to … Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

There’s a definitive line between PR and Influencer Marketing. The two can and should play off each other.  In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post! Her calling is to “drag” brands - kicking & screaming - to that essential point where they execute PR and Digital PR the right way. Listen in as she expertly breaks down the convergence of her crusade and Influencer Marketing. Don’t forget to … Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth. Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting to impact underlying performance fundamentals. Listen-in and find out why Influencer Marketing & Technology are a match made in heaven and how business is benefiting. Don’t forget to … Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Consumers the world over have unbelievable choice when it comes to alcoholic beverages. So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance? Listen in to find out and ... Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs. Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their strategic arsenal. Brew a great cuppa and join us as we unpack growth of the influencer space and what the future holds. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy. In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but for shaping societal norms. Side Note: The temperature in the studio got so high the host “almost” fumbled a line or two!! Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting. There are just too many solutions, and they are fragmented. Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and the future. Jury is still out on whether he is more human or machine. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works! Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the future holds. band.link

Nando’s, a Proudly South African brand, is synonymous with great chicken and cheeky marketing that resonates. No wonder they are always on consumers’ lips the world over. In today’s episode, their General Manager - Digital & CRM gives us an expert take and nuggets on Influencer Marketing as a special and core ingredient for market domination. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

Twizza is a brand always hungry for growth.It rather makes sense that they are constantly on the ready to seize any golden opportunities in the evolution of marketing. Our guest in today's episode talks through the power of Brand Authenticity in the age of the Smart Consumer and on the back of Influence. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success! www.thesalt.co.za band.link