Influencer Marketing

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South A