Influencer Marketing

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing. Grab a coffee and listen as we discuss: •How Claire’s perception of influencer marketing has changed over the last couple years and why •Why using influencer marketing adds the personal touch to a bigger marketing campaign •Claire’s biggest learnings on running influencer campaigns Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter

Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development. Grab a coffee and listen as we discuss: •How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations •The brand’s first experience of leading with influencers on a marketing campaign •Why sparking authentic conversations on campaigns are important •How using South African soccer fans was a big part of the Babize Bonke campaign Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1

The importance of brands adapting to the times It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry. Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa. Her vision is to strongly align the business’ fundamental purpose with its marketing strategy. And she does so by using clear and effective communication strategies that result in entertaining content across various platforms and media channels. In this way, she is able to build brands that engage with their customers – no matter who they are – on fresh and relevant level, regardless of the industry. Grab a coffee and listen as we discuss: •The shift in product offering and marketing tactics for Virgin Active SA during the pandemic •Why the brand started incorporating smaller influencers into the mix •Leandre’s bigg

In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing! This is the final episode of 2021 and the last of season 2. We will be back early 2022 for season 3! We would like to thank every guest who shared their knowledge and wisdom this year, as well as our listeners who is a big part of why we keep recording. Thanks to you, we consistently charted in the top 10 of Apple Podcasts this year. We wish you a very festive season. Keep safe and see you in 2022. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity

In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets. Grab a coffee and listen as we discuss: •How simplifying the optometry market for customers is proving to be a gamechanger •That putting yourself in your customers’ shoes and measuring everything are great ways to inform parts of your marketing direction •The power of celebrity and nano influencers and how each has its place •Including influencer marketing as an additional touchpoint for audiences to see adds to brand trust Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing g

Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between. Grab a coffee and listen as we discuss: •Why these rules came into being and are they necessary •The confusion of the different hashtags that needs to be used and how the ARB is relooking these •What it means for brands and influencers if they don’t disclose brand relationships Listen to the episode here: https://band.link/coffeeconvers

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people. Grab a coffee and listen as we discuss: •Where South Africa fits into the global influencer marketing landscape •New tech and AI tools and how it assist with creating more effective influencer campaigns •The David Guetta and Mum champagne collaboration we weren’t even aware of Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/rsilberman/ Coffe

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand. Grab a coffee and listen as we discuss: •Using nano influencers for ensure your brand stays top of mind with your future customers •The role influencers play in reaching big audiences and communities •Driving brand recall using nano influencers Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Ryan on LinkedIn at this link https://www.linkedin.

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy. Grab a coffee and listen as we discuss: •Using data to create campaigns that resonates with target audiences •The power of combining marketing channels •The effectiveness of nano influencers when brands want to tap into communities Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with David on LinkedIn at this link https://www.linkedin.com/in/daveshields1/ Coffee Conversations about Influencer Ma

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa. Grab a coffee and listen as we discuss: •The ever growing need for relatable, relevant and real content. •The changed role of celebrities in influencer marketing. •How the addition of performance media can scale user generated content and other key results for brands. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Johann on LinkedIn at this link https://www.linkedin.com/in/johann-van-zyl7/ Coffee Conversations about Influencer Mar

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography. Grab a coffee and listen as we discuss: •How advancements in technology and the internet have helped to grow the influencer industry •Authenticity remains king •The importance of relationship building between brands, agencies and influencers Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting. Grab a coffee and listen as we discuss: •How COVID is changing the advertising industry. •Doing work that cuts through negativity and spread positivity and hope. •The importance of selecting the correct media not just popular media. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Wetpaint here: www.wetpaint.co.za Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019. Grab a coffee and listen as we discuss: •The effectiveness of using influencers to engage with the public on behalf of a brand. •Using influencers to educate and inform the public. •The benefits of using influencer specialists to implement campaigns. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with the Wes

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist. Grab a coffee and listen as we discuss: •The hospitality sector and how it had to become more digitally visible during the pandemic •The integral role influencer marketing played and should continue to play in the sector’s communication strategy •How brands and influencers had to pivot their content to stay relevant Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Kriya here: @kriyatravels and www.kri8tivemedia.co.za Coffee Conversations about Influe

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry. Grab a coffee and listen as we discuss: •The shift of consumers preferring bite-sized content. •Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021. •The importance of measuring campaign results. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Michelle here: https://www.linkedin.com/in/michelle-jooste-9b0112a4/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2Dx

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work. Grab a coffee and listen as we discuss: •Influencer marketing vs ambassador programmes •Whether an ambassador programme is right for every brand •Influencer marketing in the time of a pandemic Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Rea on LinkedIn here: https://www.linkedin.com/in/rea-averill/ Coffee Conversations about Influencer Marketing po

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand. Grab a coffee and listen as we discuss: The power of using customers as influencers. The importance of treating customers as individuals and not as numbers. The biggest learnings from running influencer campaigns in the medical aid industry. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remem

In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world. Grab a coffee and listen as we discuss: •The rise of expert influencers •How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns •Why relatability and authenticity are king Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Geo here: https://www.happycat.agency/ Coffee Conversations about Influencer Marketing podcast is available wh

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space. Grab a coffee and listen as we discuss: •Peer-to-peer vs traditional marketing. •Why it’s important for brands to build emotional relationships with their customers. •Using story-telling to connect to customers. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Jeanine here: https://www.linkedin.com/in/jeanine-rainier-39780849/ Coffee Conversations about Influencer Marketing podcast is available wherever you

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty. Grab a cup of coffee and listen as we discuss: •The shift in media consumption by the public during the pandemic and why brands should adapt. •The rise of the relatable micro influencer. •Why short-from video is popular. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Phelokazi here: https://www.linkedin.com/in/phelokazi-mbude-051166b3/ or https://www.instagram.com/phelo___m/ Coffee Conversations about Influencer Marketing podcast is av