Influencer Marketing

Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between. Grab a coffee and listen as we discuss: •Why these rules came into being and are they necessary •The confusion of the different hashtags that needs to be used and how the ARB is relooking these •What it means for brands and influencers if they don’t disclose brand relationships Listen to the episode here: https://band.link/coffeeconvers