Cmo Moves

How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies?In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. Discover how legacy brands like Dove stay culturally relevant and purpose-driven in today’s digital-first world.What You'll Learn:How to blend engineering discipline with creative marketing to solve complex business challengesThe shift from "one-to-many" to "ma

What does it take to lead a legacy beauty brand in a world obsessed with trends?In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.What You'll Learn:How to use brand heritage and consistency as strengths in crowded marketsHow Clinique makes influencer marketing real—by leading with love, not just likesWhy "truth over trend" messaging connects in today's packed beauty spaceHow to adopt new technology while keeping human connection and brand authenticityThe value of matching personal values with professional purpose for meaningful leadershipUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertis

AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, CMO of Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens. Whether you're navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don't yet exist.What You'll Learn:How to create governance frameworks for AI implementation across marketing organizationsWhy taking opportunities without being 100% ready is crucial for career advancementThe fra

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation. Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this

Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.What You'll Learn:How immersive experiences can increase customer acquisition by 67% through truly incremental reachWhy the transition from 2D to 3D commerce mirrors the evo

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture.What You'll Learn:How to reposition a legacy brand from selling products to selling confidence and performanceThe strategy behind balancing professional endorsements with authentic product adoptionHow to leverage collaborations (like Steph Curry and James Bond) to drive brand relevance without compromising core val

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries.What You'll Learn:How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewershipWhy movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scaleHow brands can leverage theater lobbies and pre-show expe

What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon?In this episode of MVG - Marketing Vanguard, host Jenny Rooney sits down with Matt Navarro, President of Stanley 1913, to explore the company's remarkable evolution from worksite essential to viral sensation. Learn how Stanley 1913 maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning. Whether you're a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation. Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon.What You'll Learn:How Stanley executed a successful brand transformation by pivoting from utility to lifestyle positioningThe strategy behind building sustained momentum versus chasing viral momentsWhy genui

What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partnerships. Whether you're leading a heritage brand's transformation or seeking to balance government oversight with commercial success, this conversation offers valuable insights into modernizing customer experience while honoring established brand equity. Tune in to discover how Amtrak is reimagining train travel for the next generation through enhanced amenities, sustainability initiatives, and experiential marketing.Amtrak's transformation from a transportation company to a hospitality brand showcases how legacy organizations can reimagine their customer experience and market positioning.In this episode of Marketing Vanguard, host Jenny Rooney speaks with Eliot Haml

What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Frances Dillard, VP of Marketing at Driscoll's, to explore how the company's obsession with flavor and authenticity drives their success. From pioneering proprietary berry development to navigating climate challenges and connecting with Gen Z, Frances shares insights on building a purposeful brand while staying true to family values. Whether you're interested in food marketing, brand innovation, or sustainable business practices, this conversation offers a fresh perspective on how quiet leadership and genuine mission can create lasting market impact.What You'll LearnFrances's journey from Barbie to berriesThe science and proprietary development behind Driscoll's BerriesChallenges of marketing perishable productsDriscoll's rise to become the #2 food brand in retailConnecting authentically with Gen Z consumersSustainability initiatives and purpos

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands can effectively balance social media narrative and brand storytelling.Here are the key talking points from the episode:Katie's Transition from Fashion to Beauty MarketingNavigating Brand Challenges Through Fundamental Marketing PrinciplesThe Hair Health Repositioning and Visual Identity RefreshBalancing Social Media Narratives with Proactive Brand MessagingWorking with a Publicly Traded Company with Marketing-Minded LeadershipBuilding and Aligning Marketing Teams for SuccessTargeting Multi-Generational Consumers in Premium HaircareConnecting Haircare with the Broader Wellness MovementMeasuring Success Thro

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differentiating in a competitive landscape, expanding consumer segmentation beyond their traditional alternative/skate audience, and prioritizing brand building after years of performance-focused marketing.Here are the key talking points from the episode:The Evolution of Journeys from Alternative/Skate Focus to Broader Teen AppealHow Gen Z is Making Malls Relevant AgainJourneys' Competitive Differentiation in Footwear RetailTransitioning from Levi's to a First-Time CMO RoleBuilding a Foundation for Brand Growth After Years of Performance MarketingStore Refresh and New Merchandising ApproachInnovative TikTok and Content StrategiesMaking Tough Decisions Like Eliminating the C

Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic leadership. From transforming Cisco's digital presence to leveraging AI for enhanced customer experiences, Palin shares how she's redefining what it means to be a tech CMO. The conversation takes an inspiring turn as she candidly discusses navigating executive leadership while being present as a parent, offering valuable insights for professionals seeking to balance career ambitions with personal priorities. Whether you're a marketing leader looking to drive innovation or an aspiring executive seeking to chart your path, this episode delivers actionable wisdom for modern business leadership.What You'll Learn:How to modernize a legacy tech brand by transforming customer experience and digital touchpointsThe strategic approach to using AI to enhance human connections, not replace themWhy B2B tech marketing is leading some of the most innovative customer exp

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic shifts. Siddharth shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing offers unique opportunities for measurable impact and innovation.Here are the key talking points from the episode:Siddharth's journey from technology to marketing leadershipThe evolution of B2B marketing into a data-driven disciplineHow commercial real estate adapts to macroeconomic shiftsThe transformative impact of AI on marketing practicesThe importance of aligning marketing with business strategyThe future of B2B marketing innovation Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.Here are the key talking points from the episode:Building a marketing organization from scratch at a 65-year-old companyTransforming travel centers from commodity to destinationThe importance of authentic brand building in today's landscapeBalancing B2B expertise with consumer marketingCreating meaningful experiences for all types of driversThe role of partnerships in brand buildingThe future of travel center innovation Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality shapes its marketing approach. Kate shares insights on destination marketing, leadership philosophy, and the future of Las Vegas as a sports and entertainment capital.Here are the key talking points from the episode:Evolution of Las Vegas from gaming to global entertainment destinationImpact of major events like CES, Formula One, and Super BowlThe role of innovation and technology in destination marketingLeadership philosophy and the importance of hospitalityFuture developments and opportunities for marketersSocial media strategy and global brand buildingThe significance of live experiences in modern marketing Hosted on Acast. See acast.com/privacy for more information

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media.Here are the key talking points from the episode:Erika's journey from legal to marketing to CEO rolesThe challenges and limitations of the CMO roleScaling Barstool Sports from startup to media powerhouseTransforming Food52's approach to commerce and contentThe importance of brand focus and communityEngaging with advertisers in the food spaceThe future of food media and content commerceDiscover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online on March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generat

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership.Here are the key talking points from the episode:The evolution from traditional TV to streaming and ad techThe importance of following your passion while remaining adaptableThe role of CES in building business relationshipsThe future of CTV and omnichannel advertisingLeadership lessons and career developmentThe value of industry involvement and networkingStrategic decision-making in marketing leadersDiscover the future of AI-powered digital experi

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks.Here are the key talking points from the episode:The evolution of United's marketing strategy post-pandemicThe geographical complexities of airline marketingHow United transformed its customer communication approachThe importance of social media in airline marketingUnited's brand campaign "Good Leads The Way"Managing marketing during peak travel seasonsThe future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.Episode Highlights:GoDaddy's evolution from domains to comprehensive digital solutionsThe impact of AI through GoDaddy Airo on small businessesBehind-the-scenes look at Super Bowl advertising strategyPartnership with Walton Goggins and authentic storytellingThe role of AI in modern marketing operationsBuilding sustained campaigns beyond major media momentsMeasuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.