Synopsis
A new podcast that shares the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.
Episodes
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Deborah Wahl, CMO of Cadillac – From Hot Rods to Hamburgers
11/01/2018 Duration: 32minDeborah Wahl, CMO of Cadillac, shares her incredible journey of leading marketing teams across multiple industries and the lessons she’s learned along the way, to include: how to turn curiosity into opportunity, how to breakthrough in new markets, what makes for a successful CMO, how the role of the CMO has changed, how to stay current in your role, how to stay focused on growth, how to bring value to the Board Room and the industry as a whole. See acast.com/privacy for privacy and opt-out information.
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Seth Farbman, CMO of Spotify – Belief Systems, Authenticity and Bravery
11/01/2018 Duration: 30minIn this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful. See acast.com/privacy for privacy and opt-out information.