Cmo Moves

Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures to empower greatness in your employees and your nation. He’s taking on America as his client, pro-bono! See acast.com/privacy for privacy and opt-out information.

Charlie Cole, Chief eCommerce Officer for Samsonite and Chief Digital Officer for Tumi shares great advice for anyone looking to thrive in today’s global economy. Well-traveled and well-versed in all things data, technology and customer experience, Charlie discusses the role of the CDO and how to take big swings to overcome the limitations of incrementality. See acast.com/privacy for privacy and opt-out information.

Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands.  A self-described “business major with a minor in marketing” and a passion for travel, Lynne’s focus on performance-driven marketing, staying ahead of trends and empowering her team is what enables her to have an impact on a global scale. See acast.com/privacy for privacy and opt-out information.

Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory. See acast.com/privacy for privacy and opt-out information.

Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life! See acast.com/privacy for privacy and opt-out information.

Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO for Brand Development at PepsiCo. See acast.com/privacy for privacy and opt-out information.

Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected Leader”, how to role model behavior that shapes innovative cultures and how to plan your career in meaningful increments. See acast.com/privacy for privacy and opt-out information.

Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes to be a great CMO today, his advice on how to foster adoption of new principles, and how to ensure that all your marketing efforts from top to bottom of the funnel are geared towards ROI. See acast.com/privacy for privacy and opt-out information.

Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation. See acast.com/privacy for privacy and opt-out information.

Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin's four brands to winning countless awards and has developed a world-class team. See acast.com/privacy for privacy and opt-out information.

Mary Beech, CMO of Kate Spade New York, shares how she's overcome trials and tribulations throughout her career while juggling the tough balance of work-life commitments; how to turn negative feedback into positive momentum, how to prioritize time spent at work and at home, how to strategize for your week, how to plan your career and more… See acast.com/privacy for privacy and opt-out information.

Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand the expectations of the CEO, how to better partner with your CFO, how to earn credibility across the organization for the marketing team, how to leverage marketing for the greater good, and more… See acast.com/privacy for privacy and opt-out information.

Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true connection, fueling creativity, redesigning teams, building talent and more… See acast.com/privacy for privacy and opt-out information.

Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus! See acast.com/privacy for privacy and opt-out information.

Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader. See acast.com/privacy for privacy and opt-out information.

Evan Greene, CMO of The Recording Academy, oversees marketing and brand strategy for one of today's most relevant music organizations, the Recording Academy, and Music's Biggest Brand - the GRAMMYs. As the first CMO of The Recording Academy, Evan shares his 14+ year journey which includes his trials and triumphs: how to turn an experiment called the marketing department into an essential growth engine, how to engage and find alignment with board members, how to create marketing partnerships to reach new heights, how to create amazing, culture-shifting moments and more. See acast.com/privacy for privacy and opt-out information.

Denise Karkos, CMO of TD Ameritrade shares her lessons learned on how to develop leadership skills, deal with a tough audience, leverage your network, manage a team of dynamic personalities, earn credibility, embrace vulnerability, tackle insecurity, give & take constructive criticism, embrace failure, be mindful of your body language, and more. See acast.com/privacy for privacy and opt-out information.

Greg Welch, Senior Partner of Spencer Stuart, shares his vast experience in placing and advancing more than 500 CMOs; what it takes to land the top marketing job, how to determine your next move, what skills to flex and build, how to think about board seats, when/if to shift into a CEO role and more! See acast.com/privacy for privacy and opt-out information.

Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into a powerful ecosystem of innovation, how to channel ideas into action, how to invest in your team with quality time and resources, how to unite employees across the globe with a brand that is human and accessible, how to turn the impossible into unimpossible. See acast.com/privacy for privacy and opt-out information.

In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader. See acast.com/privacy for privacy and opt-out information.