Cmo Moves

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differentiating in a competitive landscape, expanding consumer segmentation beyond their traditional alternative/skate audience, and prioritizing brand building after years of performance-focused marketing.Here are the key talking points from the episode:The Evolution of Journeys from Alternative/Skate Focus to Broader Teen AppealHow Gen Z is Making Malls Relevant AgainJourneys' Competitive Differentiation in Footwear RetailTransitioning from Levi's to a First-Time CMO RoleBuilding a Foundation for Brand Growth After Years of Performance MarketingStore Refresh and New Merchandising ApproachInnovative TikTok and Content StrategiesMaking Tough Decisions Like Eliminating the C