Marketing Secrets Archive 1

Is it possible to find a happy medium? ---Transcript--- Hey everyone! This is Russell Brunson, and I want to welcome you to the Marketing In You Car podcast. Today, I’m not in my Ferrari because it’s freezing! But we’re here and we’re having some fun. Hey guy and gals! So I appreciate you guys all being here today on the podcast and listening in. We have a very fun and exciting day today happening. It starts off, actually, yesterday. Well, maybe like even a month ago. A month ago, for those of you who know me, I’m not like a very big video game guy. But I love like the old-school video games, and so I found this Nintendo controller, like one of the original ones, but it’s a USB based one. So I bought it, and I really didn’t know what to do with it, and then last night with my kids I went and I found how to download an emulator, and I downloaded all of the original games that we used to play. So I had “Mario 1, 2, 3.” We had “Double-Dribble,” “Contra,” “Milon’s Secret Castle,” “Legacy Of The Wizard,” anyway al

Here are the core reasons why Russell is finally getting involved in social media. ---Transcript--- Hey everyone! This is Russell Brunson, and I want to welcome you to a very special Halloween Marketing In Your Car. Everyone, so this Russell and today is… It just happens to be my favorite holiday, which is Halloween, and a lot of people think, “Halloween is your favorite holiday, Russell?” But yes, I don’t know why. I just have so many fond memories of getting candy, and smashing pumpkins and everything else fun I did as a kid, and now it’s fun to take my kids out — not smashing pumpkins, I try to teach them respect. We’re definitely going out and getting candy, making some witches brew, a bunch of other fun stuff, so it’s going to be a fun day today. Anyway, I’m really excited. So today I want to talk about just the kind of stuff that’s been happening in our business. What’s been interesting is, as we’ve been trying to kind of shift up our business model and change a whole bunch of things, you guys will star

The question that Russell asked that helped him raise an extra $500,000 in extra cash by the end of the year. ---Transcript--- Hey everybody! This is Russell Brunson, and welcome to today’s Marketing In Your Car podcast. Hey guys, so we just finished a two-day mastermind here in Boise. I just actually drove my brother, who’s our audio-video guy, back to the airport. He’s flying back home, and I’m driving back, to go hang out with my kids and my wife and stuff, and so I’ve got probably 15 minutes or so in the car. I just wanted to talk to you guys about some cool stuff I’ve been thinking about. And what I want to talk about is probably one of the most important things that I think any of us could ever think about. It’s had a really profound impact on me the last like week, so I’m excited to talk about it. So earlier this week — my wife and I have been planning on building a house for a while. We’ve been looking at a lot of stuff, and we finally found some land we like and everything. And then just like last mi

Russell is driving home a 2 AM in the morning and sharing some of the insights they got building out their new SAAS products. Russell also shares with you what it’s like being a super hot girl! ---Transcript--- Hey everyone! This is Russell Brunson. I want to welcome you to an exciting edition of the Marketing In Your Car podcast. It is actually 2:00 in the morning. I just dropped off Todd at the hotel. Todd is our developer. You guys heard about him in the last episode, and I’m in the Ferrari driving home at 2:00 in the morning. It is freezing cold! And the top’s down, and I just passed a cop. But the top will remain down because we’re driving a Ferrari. You don’t put a top up. I don’t care if it’s two in the morning, if it’s freezing cold, that’s how we roll and run the Ferrari. So in the last episode, I was talking about developing software is a service type product, and what’s been fun is basically the last two weeks Todd has been here in town. We’ve been developing a brand new product, and I’m super fire

What I learned when launching our first real SAAS program. ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. I hope you guys are having an awesome day today. I’m actually not driving to the office today. I’m driving to a hotel to pick up our programmer. He is a stud. Some of you guys may know him. He is in town for the next couple of weeks working on some cool projects, so I am going to grab him from the hotel. I have kind of a little longer drive today, so I thought I would do a podcast and talk to you about what we are doing right now, because it’s exciting. Just to get the wheels in your head turning if you are doing any software as a service products, SAAS (software as a service). This is kind of an interesting time in the internet world. When I first got online, the thing to create were these little .exe files, desktop-based. I remember Armen Morne things like E-cover Generator, Header Generator, Sales Letter Generator, all these different products. When I first got

There’s no school like the old school. Start using the old marketing methods that still work. ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. I am doing something exciting today. I am promoting a teleseminar. The last time I did a teleseminar was years ago. It’s been so long since I’ve done a teleseminar. Let me tell you why I decided to do a teleseminar instead of a webinar. I’m lazy. I don’t know about you guys, but webinars take a lot of work to create and design and get the slides and all this kind of stuff. While I could do that, I don’t have enough time. I’m too busy right now to go and create another webinar. I was thinking, “How do I do this a lot easier?” and I thought of teleseminars. It was funny to me, and maybe this is just me, but I think a lot of us do this. We find something that works really well, and for some reason we stop doing it. I made my very first million online by doing teleseminars. Every single week I was doing teleseminars. When I started cr

Hear Russell’s story about their drive in the Ferrari from Las Vegas back home to Boise. ---Transcript--- Hey, everyone, this is Russell Brunson and I want to welcome you to a very special episode of the Marketing in Your Car Podcast. Today I am driving in my brand new Ferrari. Well, it’s not brand new, but it’s brand new to me. I don’t know if you can hear that. Can you hear that? That is the engine. It is very loud. Anyway, I wanted to tell you guys the story of the Ferrari, because we’re having a lot of fun. Give me one second and we’ll get started. This will be less content and more entertainment; because I thought it was a fun weekend. We won this Ferrari in the Pure Leverage contest, which was pretty cool. I’m driving and everyone is staring at me. It’s kind of fun. At the event, they called us onstage at the last day and said, “We’re taking a break. You can take a break if you want to, but we’re going to go down and give Russell a Ferrari.” They took me and my wife outside and we had about 250 people f

Most entrepreneurs get into business to create the perfect lifestyle, but within a year or so have created nothing more than an over-worked, underpaid job. How to structure the lifestyle of your dreams while you are building your business. ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, guys and gals, this is Russell. Today is an exciting day. I am actually heading to Vegas to go pick up my Ferrari that I won, which is pretty exciting. Then we’re going to jump in the car and drive it all the way home. I’m not sure if I told you guys this or not, but I had a really cool idea. I went and bought a Go-Pro camera. I’m going to mount the camera on the dashboard of the Ferrari looking out and I’m going to record the whole trip driving home. After I get home, I’ll take the footage of that and make a time lapse video of the footage and use it as a background of a sales video. I thought that was kind of fun. It’s interesting. I’m about to go do this really cool, exciting bus

Russell covers a fast way to learn anything you want in a condensed period of time, plus get paid while learning! ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, everyone, I am on my way to the office this morning. It’s really dark outside today. I don’t know what’s going on, but it looks like the seasons are changing. I hope you’re having a great day. I’ve got some cool things to talk to you about today. I actually want to talk about the coolest strategy in the world to learn anything you want and make a whole bunch of money while you’re doing it. The reason why this was brought to my attention was I had done this two or three times when I got started in this business, and it’s how I learned a lot of my internet marketing stuff and it’s how I started making money. For some reason that still makes no sense to me, we stopped doing them, which is always smart. One of my friends and mentor David Frye, he went on and took this concept and did two and a half years’ wort

Russell maps out how he has structured his coaching programs to automatically ascend his customers to the next level of coaching! ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, everyone. I am driving to the office now this Monday morning. I am very excited for this week for a couple reasons. First off, I’ve got some fun projects I’m working on. Second off, I am actually this week flying to Vegas to go pick up a Ferrari I won. I won it in a sales contest for Pure Leverage, a new auto-responder company that was launching. We sold 1,100-1,200 people to it within a month, which was enough to win a Ferrari. I’m going to go pick it up and we’re going to drive it all the way from Vegas back to Boise, which is going to be pretty fun. In fact, I bought a Go-Pro camera and I’m going to mount it on the dashboard of the Ferrari looking out and record the entire drive home. Then I’m going to time lapse that drive and have it as the background of a sales video. I’m pretty excit

Lessons Russell learned from Tim Ferriss at Joe Polish’s 25K group. ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, everyone. Welcome to the Marketing in Your Car Podcast. I am so excited to be with you today. Today I want to share with you guys a story of what happened to me a little while ago in New York. There was this group I wanted to check out and join. It’s Joe Polish’s $25,000 group. There was an initiation meeting in New York where you pay $10,000 to go there for two days. If you like it, you pay the extra $15,000 to join the $25,000 group. I wanted to go out there, but there were a couple issues. One, it was the same time as my anniversary. Two, it was in New York across the country. And three, I had to convince my wife that we should be in New York instead. I pulled off an elaborate scheme to convince her that we needed to be in New York for our anniversary, me and her, then I could go to the meeting. Luckily for me, it all worked out and we were able to

We’re testing a new backend selling system, and so far we’re loving it!  Get the details on today’s podcast! ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, guys and gals. It has been a little while since we’ve done a podcast, mostly because I’ve just been gone. We did some crazy trips, spent some time in New York. I went to the Dominican Republic. I was gone for all of August. It’s just been crazy. I apologize, I’ve not been as faithful. But I am back now and ready to rock and roll. It’s been an interesting last couple of weeks or so. We’ve been trying to figure out ways to separate our businesses. I didn’t really think about my business very well when it got started. We launched DotComSecrets.com and this other thing and this other thing, and now we have like five or six other brands under DotComSecrets.com: DotComSecretsLocal, DotComSecretsX, DotComSecretsLabs. Every one of those really caters to a different market. DotComSecretsX is more for beginners and inter

How you can use your online influence to make money from advertisers. ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. Today I’m heading to the office and actually my son Dallin is coming with me today. You guys heard about Dallin on yesterday’s podcast. Dallin has been saving up money for the WiiU. He asked this week if I would hire him, the day after the 4th of July, which is today. I just hired Dallin and he is coming to the office with me today. He’s got his chalkboard with him and his crayons and his whiteboard and he is going to make some money. He’s excited. The other thing I wanted to talk to you today about is, yesterday we had our 4thof July parade and there were some lessons that were really fun with it. I remember as a little kid going to parades, and they were insanely awesome. There were big ole floats and all kinds of crazy stuff. Yesterday we went to the Boise parade. The Boise parade was a little disappointing, not going to lie. It was mostly cars with b

Lessons in entrepreneurship from my 7 year old son. ---Transcript--- Hey everyone! Welcome to the Marketing In Your Car podcast. This is Russell Brunson, and I’m going to welcome you to today. Okay, so today’s a beautiful day. Yesterday it was 108° here in Boise, which in insane, and it’s supposed to be 108° again today. It’s going to be hot, but I woke up this morning to a really funny experience. About 7:30 the phone rang, and I picked up and answered it and it was a lady asking for Dallin. Dallin is one of my twins, he’s seven-years-old, and I said, “Well, Dallin is one of my seven-year-old sons. Can I help you?” She said, “Oh, sorry. Somebody had filled out an application for a job for him, and I was just calling to return the call. I’ll take him off our list.” And I was like, “What in the world? Someone filled out a job application for my seven-year-old son?” and so then my wife stumbles out of bed to come find out, who it was that called, and I told her. She starts laughing hysterically, and anyway… So

Cool lessons learned while watching Mary Poppins with my kids. ---Transcript--- Hey everybody, this is Russell Brunson and I want to welcome you to today’s episode of Marketing in Your Car. I want to talk about something kind of fun. Last weekend, my family and I had a chance to go down to St. George, Utah which was fun. We had a great time. While we were down there, there’s a place called the Tuacahn Theater where they do plays every single year. This year, they had four or five different plays they were doing. While we were there, the play they were doing was Mary Poppins. I got to admit, I was kind of disappointed. I heard last year, they had Aladdin, and Princess Jasmine flying through the air and all sorts of stuff. The year before was Little Mermaid, and they flooded the stage and water came down. I was like, “What can you do cool with Mary Poppins?” I wasn’t really excited to go see it outside of the fact that it was fun to go to an outdoor theater and be with my family, my kids came, and everything. W

You may have heard the first part of Russell’s Olympic journey, would you like to hear the “behind the scene” story?… ---Transcript--- Hey everyone, this is the Marketing in Your Car podcast. I’m Russell Brunson. I’m excited to talk to you guys today. I just got back from the Boise State football stadium today. We picked out our season tickets. We were planning, last year, we got season tickets that were clear on the very back row of the stadium. Because we got season tickets last year, we were able to go in earlier this year and pick some and we got third row tickets, so we have six seats on the third row about the 35, 40 yard line, and it’s going to be awesome so if anyone wants to come visit Boise, let me know, and we’ll take you to a game. Just kidding. Today, what I want to talk about, I got up early this morning and started working out and just thinking about life and about things. I was thinking about what I should talk to you guys about today on the podcast. I thought I would talk about something that

Are you curious what Russell’s doing today to double his business? If so, listen to this episode and copy exactly what he’s doing. ---Transcript--- Hey everyone, this is Russell Brunson from DotComSecrets.com and this is the Marketing in Your Car podcast. Today, we’re going to be talking about a thing called KPIs. In the theme of my podcast from yesterday, I know it was a short one, but just talking about taking stock of where you are in your life right now and making a whole new list of what you need to be happy, and then going and just getting it, and not letting anything get in your way. I hope a lot of you guys took that to heart yesterday and did that. I know I’m having a ton of fun with mine today. I got a bunch of things on my list I’m doing today, just because I wanted to to be happy, and now I’m going to go do them. I hope you guys do the same thing as well. Today, what I want to talk about though is now tying that back into business a little bit and I want to tell you basically what I’m doing today.

Russell just got back from vacation and wants to challenge all of us to radically change at least one pattern in your life and see what happens. ---Transcript--- Hey everyone, this is Russell Brunson and this is the Marketing in Your Car podcast. Hey everyone, this is Russell. I know it’s been a little while since you guys have heard from me but I was actually on a vacation with my family down in St. George and had an awesome time. I’m back now, ready to get back to work. I don’t know about you guys, but when I leave for a little bit and I come back to get back into working, it gets me so excited and fired up, and today, I’m pumped to be here. A couple of things, I’m actually late for a meeting with the accountants. I completely blanked it. Going to the accountants for me is like going to the dentist. It’s the most painful process of the day so I’m heading there right now, but just wanted to talk to you about a couple of things I’ve been thinking about this weekend, or actually this whole week. It’s been a lo

Are you using a sales video, a sales letter, or a webinar to sell your product? We suggest testing out a few of these unique options to increase your conversion rates. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to the Marketing in Your Car podcast. Today, I want to talk about a topic that I think is really fascinating. I’ve never really seen anyone else talk about it before but it’s been a big part of our business. The basic concept is people learn and consume information in different ways. I’m not talking so much like the products that you sell but more so about how you sell them. For example, what we found is there are some people who love to watch webinars. That’s their favorite thing in the world. They’ll sit on webinars all day long. They get on every webinar that happens. They buy off webinars. They love webinars. There are other people who can’t stand webinars. No matter how much benefit is going to be on a webinar, they’re not going to get on it. That’s kind of like me. I think

What is the secret message I’m trying to get to you?… ---Transcript--- Hey, this is Russell Brunson and I want to welcome you to the Marketing in Your Car podcast today. It is a beautiful day. Hey everyone, this is Russell again. It’s Friday today and I’m excited because we’re heading out of town for Memorial Day weekend. We’re going to have some fun out at the lake with my family, so I’m excited for that today but on my drive in to get some stuff done this morning before we head out of town, I want to give you guys a quick message. This message has to do with becoming a student of marketing. There’s this guy I got some text messages from yesterday. He’s someone who I met in the last six months or so and someone who I think is a really cool guy, who wants to be an entrepreneur. He’s trying to learn this stuff. He’s got his first app he’s been creating, and I’ve been helping him, steering him the right way. When Rippln came out, which obviously a lot of you guys probably know what Rippln is. It’s a new viral a