Marketing Secrets Archive 1

A unique way to close sales indirectly, and get more people to buy your stuff, without ever actually selling your stuff. ---Transcript--- Good morning everyone, this is Russell. I want to welcome you to the Marketing in your Car podcast. Hey guys and gals, we are here today in Boise. It is a super windy day. It’s going crazy. It’s like a tornado is coming through. It’s kind of fun. Hopefully I will not get blown off the road while I’m driving to the office. I want to talk to you guys today about something fun that we’re doing, that maybe will give you guys some ideas. It’s a way we’ve been trying to position and sell our high end coaching. We’ve been having some fun with it. We just added in a couple new levels and an opportunity for people to come to Boise a couple of times a year and hang out with me, and have me work with their businesses one-on-one, or I guess eight-on-one, ten-on-one, or whatever, but in a more intimate situation. I’m really excited about that. We’re trying to figure out different ways t

Russell just discovered a simpler way to sell to your already warm audience. Listen to learn how a simple iPhone video can change your business forever. ---Transcript--- Good morning, everyone out there in Marketing in your Car world. I want to welcome you to today and welcome you to the podcast. I just stumbled upon an interesting realization today. This goes back to this whole evolution of selling stuff for me. I look at when I first got started online, I did sales letters. Then we moved to me in front of a camera doing Russell talking trying to sell stuff. Then we did PowerPoint videos, then doing some sales letters again. Today and yesterday, we’ve really built out our Dot Com Secrets Labs Funnel. Instead of doing sleek PowerPoint style videos, I’ve just done iPhone videos, literally got my iPhone out. I bought one of these iPhone lav mics on Amazon for $60 and they’re awesome. The one thing bad about iPhone videos is usually the sound so we got this little thing and it works. All of the sales videos that

Listen as Russell tells you about a new technology that will literally change the future of your business forever! ---Transcript--- Hey everyone, this is Russell Brunson. Today, I want to welcome you to the Marketing in your Car podcast and I’m going to give you guys a glimpse into the future. It’s been a little while since I’ve done a podcast. I’ve been traveling like crazy, learning some cool stuff and been finishing up a secret project that very few people know about. I’ve hinted towards it a couple of times so I wanted to announce it now to our faithful Marketing in your Car listeners so you guys get a sneak peak above everybody else, not a sneak peak but just know what’s happening so you can prepare for it. I think it will change your business and honestly, I think it will change your life. That’s how passionate I am about this. I think what we’ve created is probably the best, most needed software product in the industry. I’m fired up about it. It’s almost done. I’m freaking out. I’ve had a demo of it to

Can two seemingly conflicting marketing techniques actually work together when used correctly? ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to another amazing, awesome, exciting episode of Marketing in your Car. Hey guys and gals, I had a really fun experience last weekend that I wanted to share with you. I joined a mastermind group called the Ocean’s Four mastermind group. It was out of Vegas. I joined it because it was just a different type of mastermind group. It was only meeting one time. It wasn’t one you have to join for a whole year so I knew the commitment timetable wasn’t too big. The other reason was Ocean’s Four was because there were four people that were in the mastermind group. Two of them I’ve been studying a lot for a long time. I was really intrigued to get their opinions and ideas. The two guys that I went to go see, one of them, his name is Andre Chaperon. He has a bunch of products. By far, his best and most prolific is a product called Autoresponse Madness

How to shift your focus to the #1 most important aspect of your business, and how to use that to triple your sales this year. ---Transcript--- Good morning everybody. I hope you guys are all doing awesome out there. Welcome to the Marketing in your Car podcast. I’m heading to the office today. I’m excited for this week. I hope you are too. Some of you guys know if you listen to my podcast religiously, you know that over the last week, we’ve been pulling some crazy long hours. We had three nights in a row. The first night, we were here until three and then I got three hours of sleep. The next day, we were here until four and I got three hours of sleep. The next day, we were here until 6:30 in the morning working because we flew out our head UI designer and our head programmer, and we are about to take over the world with a new software product. Last week was a lot of development week, working on stuff, creating things, and it was really cool. Then this weekend, I started thinking, “You know what? As great as d

How we’re using a free t-shirt to launch a new membership site. ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to a very snowy Marketing in your Car. It’s been a little while since I’ve done Marketing in your Car. I want to tell you what’s been happening. We are about to launch this new software as a service, or SAAS as they call it program, product. It’s actually three products. We’ve been working on it for the last year or so, actually, a little bit longer than that on some of them. We’re at a point now where they’re almost done but they haven’t quite gotten done. We really need a good UI designer to help polish everything off. There’s this guy who I think is the best UI designer I’ve ever seen in my life, and I bribed him and paid him a whole bunch of money to come to Boise to work. We flew him out this week. He works typically, he wakes up at two o’clock in the afternoon and then hangs out and starts working at seven o’clock at night until six AM. That’s his schedule. That’s

The two invisible lessons that I learned, that they didn’t want me to know, while at the traffic and conversion event. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to a very slushy Marketing in your Car. Today, I woke up and came outside. It’s kind of raining but it’s freezing cold so we have this slush all over the road. My kids were running around in their clothes before school and got soaking wet, so we’ve had a fun morning but now I’m heading to the office to get some work done. I’m super fired up for today for a lot of different reasons. I just want to talk to you guys today about something I saw last week which was awesome. I was very impressed with Ryan Deiss and Perry Belcher, their Traffic Conversion Summit. I just wanted to share with you guys something really cool that I learned from it. It wasn’t so much the teaching. The sessions were great and everything. The reality is the bulk of what they shared was a recap of the best stuff from Perry’s Secret Selling System so the content

Some of my thoughts after day 1 of our new supplement offer. ---Transcript--- Hey everyone, good morning. This is Russell Brusnon. It’s about 6:30 in the morning and I’m heading to the gym. I was too excited to not do a podcast. Welcome to the Marketing in your Car podcast. I got to admit, part of this whole episode is because of my good friend and faithful listener Stu McLaren. We had a chance, I know you guys have heard me talk over the last however many months about our supplement we have. We’ve been doing really well with it. We always have a free plus shipping thing where they get a free trial bottle. We auto bill them and all that fun stuff. We couldn’t ever make that offer work very well like in mass media when we would take it to media buyers and stuff like that. We’ve been trying to figure out a way to do it. The media buyers said, “If you want to be successful buying big media, you have to change the way your offer is structured. It can’t be a trial. It has to be up-front pay. It has to be all these

How we made $30,000 in four hours, training people on stuff we love to share, and how you can too. ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to the Marketing in Your Car podcast. We are officially on episode 51 which is exciting for a lot of reasons that I’m going to talk about in a minute. It’s about noon. I’m heading to the office right now. I’m going in a little bit late. That’s because I went in earlier today as well. I had a workout early because we’re relaunching the new version of our supplement this morning. We had some ads hitting someone in real quick to fix some things up, headed back home to shower and play with the kids, and now I’m heading back to the office, about noon but I want to share with you guys a really cool story about the black box. Some of you probably saw the promotion we ran recently. It’s doing really well. I want to walk you guys through it. The black box training, if you didn’t have a chance to watch it, which you should go watch it. You can s

If you don’t keep track of your score in business, you can’t win. Here’s how Russell is building his scorecard today. I highly recommend you build one as well. ---Transcript--- Hey everyone, this is Russell, and welcome to another episode of Marketing in Your Car. I hope you’re excited for New Year’s. It’s coming soon. Last night, I was up until about midnight and couldn’t fall asleep so I got my clothes on, drove to the office, and worked until three in the morning, and then woke up again today at seven because I’m so fired up about getting ready for next year. I want to tell you guys my number one task for today because I think it’s going to be probably one of the biggest things that I could possibly do to increase our business next year. I’ve never done it before. It shocks me. I should have been doing this for the last ten years of my business. I highly, highly encourage all you guys to copy me and do this today. What I’m doing is basically I’m making a scorecard. You know, the biggest problem that I thin

A cool new strategy I learned from Perry Belcher, kept me up all night Christmas Eve. Discover how a “tripwire offer” can change your entire business overnight. ---Transcript--- Everyone, good morning. It’s the day after Christmas, and I want to welcome you to the Marketing In Your Car podcast. Okay, everyone, so, I don’t know about you, but the last two days have been crazy. Partially because of Christmas, partially because I bought a course. And the night before Christmas, I only had two hours of sleep because I couldn’t stop listening to it, and it was awesome. So, the product is called, it was Perry Belcher’s Secret Selling System. And if any of you guys know me, you know that I’ve spent close to $300,000 or more on my marketing education in the last ten years. And this product, I would say, would be one of the top three courses I’ve ever gone through. Amazing. Anyway, the, not Christmas Eve, the night before Christmas Eve, I was listening to it. My wife passed out, and I was not quite tired yet, so I put

Last night, Russell cut the deals on a 3-5 million dollar a year opportunity, and woke up this morning feeling awesome. Find out why on today’s podcast. ---Transcript--- Good morning, everyone. This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys and gals, so we’re not far from Christmas. I hope you guys are excited. I’m recording this on a Friday, and Christmas is next Wednesday. And just, I’m so excited, like, here I am, trying to get all the stuff done because January I’m excited to hit the road running with kind of a whole new business model and new plans and new focuses. And some of the stuff I’ve been talking about over in the last few weeks. And I’m just fired up. And what I want to talk about today, though, was a little bit different, because, you know, marketers and entrepreneurs are always looking at, like, opportunities, right? And there’s so many opportunities in this world. It always makes me laugh. I have some friends that are broke, and broke people always complai

How to make the shift from a “promoting” company to a “publishing” company! ---Transcript--- Hey everyone, this is Russell Brunson, on a cold, foggy morning, here in Boise, Idaho, and welcome to the Marketing In Your Car podcast. Hey everyone, so I have not done a podcast in a while because I’ve been listening to a new course on my drives that Perry Belcher put out called The Secret Selling System. And it’s amazing, so if you’re looking for a course to go through on how to sell better, I would say by far it’s probably the best. One of them, like, the top two or three courses I’ve gone through in the history of my life. It’s really that good. So, I highly recommend it. Anyway, so I wanted to talk what’s been going on in my mind, a little bit, because we are in December now. My twins just celebrated their eighth birthday, last Wednesday. We had a huge party. And the year is winding down. I have about one more week with my staff, also going on vacations for Christmas, and just planning and preparing for next yea

Lessons learned from the dumb entrepreneurs on the new show “The Profit”. ---Transcript--- Good morning, everyone, this is Russell Brunson. It’s an early morning, and welcome to Marketing In Your Car. Hey guys and gals, so I hope you guys are doing awesome today. I’m actually, it’s 6:30 in the morning and I’m driving to go work out. And this is a testament of the power of hiring a coach. It’s freezing cold right now, and I would be sound asleep right now, if it wasn’t for the fact that I have a coach waiting for me at the gym. It’s little things like, you know, obviously, I sell coaching so I believe in it a lot. We talked about why you need a good coach. But this is kind of just, you know, for me it’s such a big thing. I know how to work out, I know how to lift weights, I know how to do all these kinds of stuff, but just the fact there’s someone there waiting for me is what gets me out of bed and gets me to go and do the thing that I need to do. So, if you don’t have a coach yet, in whatever area of your lif

After our latest startup, I realized that almost everything people are teaching online about startups online are DEAD wrong. ---Transcript--- Hey everyone. Welcome to Marketing in Your Car. My name is Russell Brunson, and I am excited to be here with you today. Hey everyone. I am actually taking my wife’s car on a 25 minute drive to go get some stuff fixed. I have nothing else to do so you guys get to be entertained. I hope that’s alright. I am excited for this podcast. I have been thinking a lot. I have known for a little while, Stu McClaren, one of my favorite people on Earth, called me out yesterday, and said, “Dude, when are you going to do another podcast?” I just wanted to do this one. This one may be a little longer since I have a little more of a drive. I just wanted to talk to everybody at a different level than normal. Normally I am trying to share different tips and tricks and techniques to take whatever you are doing and make it a little better and make you start thinking different ways. I wanted

An idea that sparked when I heard Tim Ferris speak in New York has dramatically changed the structure of our business. ---Transcript--- Hello everybody who is listening to our podcast today. This is Russell Brunson, and I want to welcome you to the marketing in your car podcast. I am having the most fun week I think I have had in a long time with business. Awesome stuff is happening. We just signed a deal Kevin Harrington and Click Bank and Traffic and Conversion summit that was amazing. A bunch of cool stuff is happening. Our living on a coupon site, we relaunched it using a bunch of social media, and we have gone from…it has gone from…it was making about $10 a day to now, $200 a day in two weeks period of time. It is scaling rapidly, which is fun. Tons of fun stuff is happening. I want to talk about one little thing that I have been doing that we are doing right now that I think is, it is probably one of the smallest, yet the biggest breakthroughs I have had in a long time. Some of you probably remember I s

As we transition from a YouTube generation to a Pinterest generation, this new type of sales letter is going to win. ---Transcript--- Good morning. This is Russell Brunson, and welcome to Marketing In Your Car. Hey guys and gals and anyone who is out there in podcast land and listening today. I am excited today because today I am going to be working on our supplement. A lot of you guys know if you have been listening to this or following me, we have a supplement. I have been wanting to do a supplement for 10 years now, and finally about a year ago we put one together and launched it and it’s been great. We are having a ton of fun with it. We have been testing a lot of different things. Initially what we started doing with it, we started with a free plus shipping type thing where they would get the first bottle for free. We would charge them shipping, and after 14 days we would start billing their card and ship them out a new supplement, which has been working good. We are at point now where our recurring is a

How to finally get past your sticking points and finish your projects once and for all. ---Transcript--- Hey everyone. This is Russell, and I am actually driving to the office, and I wanted to do a really quick Marketing in Your Car Podcast so here we are. Today’s podcast is because, this is something probably a lot of us deal with. I just dealt with it, and it was very painful and it is over now. I want to talk about it because it will make some of you guys get some crap done that you have been waiting on doing forever. We’ve been working on a relaunch of our dotcomsecretsx site for probably three or four months now. It has gone way too long. The biggest reason why is because instead of things that everyone is waiting on me to get done. It is stuff I really, really, really hate doing. I realize I associate so much pain with this one piece of the process that I just avoid it at all costs. No matter what is happening I block out time. I will come in super early in the morning, a million different things that I

How a tiny shift in your packaging can dramatically increase your sales. ---Transcript--- Hey everybody! It is rainy here in Boise today. This is the Marketing in Your Car, Podcast. Alright, so my wife had a really cool experience that has some definite marketing benefits, so I want to talk to you guys today. A couple years ago I was at the Tony Robbins event, and he talked about the evils of cow milk. Not really, but he did talk about how he isn’t a really big believer in cow milk, and gave some good compelling arguments why. I am not saying he is right or wrong, but we decided at that point to try and wean off of milk. We shifted from milk. We initially tried soy milk which was nasty. Then, we tried the rice milk. Then, we fell in love with almond milk. We have been drinking almond milk probably two and a half, three years or so. Took us a little while to get our kids weaned off regular milk. Finally got it. Tried different brands, and finally my kids and my wife and everyone settled in on this one brand, w

Lessons in entrepreneurship Russell learned last night while shooting zombies in the head. ---Transcript--- Hey guys and gals! This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys, so last night I had a chance to do something really fun. My wife and I went to this thing called the “zombie apocalypse.” Actually, it’s called Zombie Acres, where basically [laughter] I’m sure some of you guys, hopefully, have had a chance to do paintballing, which is very fun. Where you go out in a field, and you have teams, and you shoot each other and try to kill each other, right? So what Zombie Acres was, was kind of like that except for backwards. Instead of us going and shooting our friends, there’s a whole bunch of zombies attacking us, and we get to shoot them with paintballs, and it was a really fun thing, so we showed up there. They had this huge bus, the Zombie Acres bus. And we get inside, and the windows are all busted out of the bus, and there’s a paintball gun out of every single wind