Marketing Secrets Archive 1

When is it smart to expand and grow your company vs keeping it small and lean? ---Transcript--- Hey, everyone. This is Russell, again, and welcome to “Marketing in Your Car”. All right, guys and gals, and everybody else who’s listening in, I’m heading to the office today, and this is what’s been on my mind, because we’re about to do a really, really cool thing. As you guys know, I’ve been talking and bragging and being super-excited about Click Funnels. Last weekend, as you know, we did our Mastermind, and we did our live event. Some of my buddies were at the event, Garrett and Scott – they run a couple of sites. They run TrustGuard.com, ShopperApproved.com, KartRocket.com, and they’ve been really, really successful in the software space. In fact, I can’t tell their numbers, but last month they did insanely well for themselves. What was cool is while they were sharing their pricing model and how they upgrade people and stuff like that, it opened a huge light bulb in my head, because the way our old pricing wa

A simple lesson that Russell learned from his carpet cleaner. ---Transcript--- Hey, everybody. This is Russell Brunson, and I want to welcome you to an amazing, beautiful outside day, and a new episode of “Marketing in Your Car”. I just want to share. I had something that made me smile over the last day or so. I thought I would bring it up to you guys. As you know, we had a big, huge event out here in Boise for the last four days. It was awesome. People loved it. It’s some of the best stuff we’ve ever done, and I’m really proud of it. One of the things we talked a lot about was funnels. We talked a lot about how to structure your funnel the right way, how to make a lot of money, and one thing I taught is that the concept of that amateurs focus on the front end, and smart business owners like you and me focus on the back end. How do we structure that? How do we put more of our effort over there? After that, I had a funny experience. We’ve been getting our carpets cleaned for probably the last three years from

How coaching people, through what you do naturally everyday, can change your business forever. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car”. Hey, guys and gals. It’s been a while since I’ve done a podcast. It’s just been nose-to-the-grindstone, going crazy, and I just haven’t pulled up for a moment. I’m driving right now to get my haircut. My hair also has not had a chance [laughs] to have anyone pay attention to it. I look like a wookie. My hair is huge, so I’m getting it all cut down today, and getting prepared for an event that we’re doing here in Boise next week for all of our Inner Circle members. It’s going to be awesome. I’m really excited. Here’s some backstory on it. It’s interesting. I’ve wanted to write a book for [laughs] probably ten years now. I keep trying, and it’s hard, so finally last year, I just decided, “I’ve got to do it.” You look at the best people, and they hire really good ghost writers, so I went to out there and tried

An interesting look on how to build a hundred million dollar company. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to a very late-night “Marketing in Your Car”. Hey, you guys, it is now 1:30 in the morning. I have almost officially been awake for twenty-four hours straight. I woke up yesterday [laughs] or today or whenever it was, at 4:30 in the morning. I came in early and spend three or four hours busting stuff out before everyone showed up. We worked all day, and we pulled mostly an all-nighter. I just started fading about twenty minutes ago. I just dropped Todd off at the hotel, and now I am driving back home to go get some sleep. But as tired as I am right now, I don’t think I’ve ever been this fired up about a project ever in my life. We’ve created and we’ve sold a lot of stuff that I’m passionate about – a lot of things that I think are awesome and life-changing and all of those kinds of things, but this is the first time that…Today, I literally spent twelve to fou

The new pre-frame that almost always doubles conversions on any type of Facebook traffic campaigns. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to a beautiful, sunny “Marketing in Your Car”. All right, everyone. I hope you’re having an awesome day. My first question for everyone out there is, “Do you guys think we should do new theme song for our podcast?” [laughs] I keep getting comments about it. It’s funny, because I bought the domain, MarketingInYourCar, almost ten years ago. When podcasts first came out, I was like, “That’d be a cool idea for a podcast, so I’m going to buy that.” Then one of my buddies, Paul Colgin, had a friend who used to write jingles, and he’s like, “You should have him write a jingle for your podcast.” So he wrote that almost ten years ago, and then it was almost ten years later that I finally worked on a podcast [laughs]. We put it in there, and it’s been kind of funny. Today, I have something fun to tell you guys about, because I think this i

Short message from Russell on his drive home from the tournament. And how, what he learned this weekend, relates to your business. ---Transcript--- Hey, everyone. This is Russell Brunson. I welcome you to the Marketing in Your Car podcast. As you can tell right now, my voice is almost gone. Hopefully I will make it for the next four or five minutes to share with you my weekend. Basically, I am guessing there are a lot of people listening for the very first time. I just finished my Jiu Jitsu tournament and everyone is asking me. I thought, “Instead of telling them the answer, I am going to make them all go to the podcast and listen to hear what happened.” That is the game plan here; I am going to tell you what is happening. If you are a first-time listener, welcome. You are going to love it. Every day I do a five or six-minute podcast as I am driving to the office. I share a couple of cool marketing tips. I want to welcome you as you start listening. Please listen to some of the backup episodes. Usually we tal

The only strategy you need to get stuff done today. ---Transcript--- Hey, everyone. This is Russell and welcome to another episode of Marketing in Your Car! Yesterday I pretty much just talked about Jiu Jitsu and kind of spun it with some business at the end. Today may be kind of similar. No, there are some good lessons. Tomorrow I am fighting in a Jiu Jitsu tournament. I am in three different divisions, so I probably have ten to 15 matches tomorrow as long as I don’t get tapped out. It is going to be a lot of work and a lot of fun. One thing, though, is that I weigh-in tonight. Tonight I have to weigh seven pounds lighter than I weigh right now. A lot of you are asking, “How do you lose seven pounds in a day, Russell?” The reality is that I am going to lose seven pounds in less than an hour. We do it the old school way like we used to do it in wrestling. In fact, I went to my garage and I found a huge thing we had which had all of my old weight-cutting clothes. I had my plastics; I had my sweat suits; I had

Structuring your business so you can do what you really love. ---Transcript--- Hey, everyone. This is Russell Brunson. Welcome to another exciting episode of Marketing in Your Car. Hey, guys. Today it is kind of raining and I am heading to the office. I am actually excited because this weekend I have a Jiu Jitsu tournament. I am fired up! I have not competed in about 18 months or even more than that. Here is my Jiu Jitsu journey. As most of you know, I was a wrestler through high school. I was a high school state champ and I took second place in the country. I was an All American in high school. I wrestled with BYU for a year and they cut the wrestling team, so I went to Boise State for the last four years. My senior year I ended up being ranked 14th when it all ended, I think. I did not quite meet my goals, but I did have a lot of fun. Still, my favorite thing in the world is wrestling, by far. In my senior year, for all the UFC guys out there, I wrestled Johny Hendricks my senior year and I lost to him by o

Why Russell deleted his entire webinar and spent the last 4 hours rebuilding it from scratch. ---Transcript--- Good morning, everyone. This is Russell. It is 4:13 A.M. and I am just driving home from the office. I want to welcome you to a late-night, special edition of Marketing in Your Car. You guys probably think I am crazy, but it is definitely 4:13 A.M. and I have a Webinar eight hours from now which I am very excited about. We have been pruning it all week long. Hopefully most of you  will be on there because it is going to be awesome. This week has been so crammed with everything. I am working with a writer to write my book; we are trying to launch ClickFunnels, and a lot of other stuff. Every day I kept trying to find time to prepare the Webinar and I just have not had the time. It has been kind of crazy. As you know from my last podcast, I want to do Jiu Jitsu and lift weights and everything else. Eventually it comes down to crunch time and you just kind of do it. I worked on it today for a while and

Four life lessons that Russell learned this week, that you can implement to, hopefully, make your life a little bit better. ---Transcript--- Hey, everybody. This is Russell Brunson and I am doing a special Marketing in Your Car from inside the Mommy Mobile. Yes, I am inside my wife’s car and I am ready to do a great podcast. I have no idea what direction we are going to go today on this podcast. Usually I have a theme I want to think about, but I have a lot of cool stuff happening and I am excited, so I am going to just start rambling. Hopefully something cool will come out of it and you will get some value out of it. First, right now I am on day seven of my modified juice fast and I feel amazing. I want to talk about this because I think I just stumbled on something new. I am not sure if it is totally healthy and I may very well die in the near future from it, but I think it is awesome. This is what I am doing. When I walk up in the morning I do my Bullet-proof hot chocolate which is the Mormon version of Bu

Russell’s new concoction to give him more energy, flush out his toxins, and loose a ton of weight in a very, very short period of time. ---Transcript--- Good morning everyone. I want to welcome you to another exciting, awesome, fun adventure in the Marketing in Your Car Podcast. A lot of people actually who messaged me this weekend asking me about my cleanse, so I want to give you some updates on how it went. If you Google the “lemonade cayenne pepper cleanse,” you will see what I started doing. I did that the very first day. I did the salt water flush. I just started drinking it the first day and it was pretty nasty. After drinking about half a gallon of it, one of my friends who was doing it with me started looking at what we made. There is lemon water, cayenne pepper, and maple syrup. He called me and said, “Do you realize there are 55 grams of sugar in a fourth cup of maples syrup?” We put a cup in and he said, “There are over 200 grams of sugar in here!” I said, “Are you kidding me?” and I stopped drinki

Russell shares his hypothesis for the best way to convert his buyers into actual coaching clients. Listen in to see if this will work for your business as well. ---Transcript--- Hey everyone. This is Russell Brunson. I want to welcome you to an amazing day and another fun episode of Marking in Your Car. I just got back from a two-day mastermind event in Washington, D.C. It was amazing. We had such a good time. One of the guys in the mastermind group is one of my favorite people. He is super high energy and awesome and he is a mastermind junky. I think he is in seven or eight groups. After two days, he pulled me aside and said that it was the best mastermind meeting he had ever been to which meant a lot. We started early; we went late; and we did some awesome stuff for everybody. It was very cool. I had a lot of big breakthroughs, as well. The mastermind group is one we initially sold at an event called The Invisible Funnel. Some of you may know this concept and some of you may not. It is a cool way to sell th

A simple three step strategy to make sure you’re in the highest tax bracket. ---Transcript--- Hey everyone, this is Russell. I want to welcome you to Marketing in your Car. I just got done meeting with the accountants, which if you’ve been listening for any length of time you know is by far my least favorite thing in the world. I would have rather gone to the dentist and get my teeth drilled but it is what it is. I met with the accountants to do our tax return stuff and sign a million papers, all that fun stuff. I also had the chance to find out that thanks to Obama, my tax bracket is now, I think we pay 47 percent. Isn’t that crazy, almost half of our money. We’re sitting there first and talking about obviously why it makes us angry. Then there are basically two options. One option is fire everyone and make less money, and just get taxed less or option number two is go and try to make tons more money. You get 50% of it so let’s just double, triple, or quadruple what we’re making. We thought, “You know what?

Russell’s new strategy to take home more money without increasing sales, and what’s the #1 reason why business exists… ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to a very rainy Marketing in your Car. It’s raining today. I’m heading into the office and I’m really excited for today. This morning, I had my accountability call with Carl White. I talked about it in an earlier podcast about the power of accountability calls, and finding an accountability partner as someone to hold you accountable. So far, it’s been going really good. What’s fun is it’s nice having Carl. He’s such a very opposite personality from me. I think that what he brings to the table for me are just things I don’t have right now that are really cool. One of the things he was talking about which I appreciate him so much for this. It’s going to be my big focus for today is he was talking about in his company before, he would look at how much money he would make and then look at what he was actually taking home, and that pe

Over the last 30 days we completely shifted our target market, our ideal customer, and how we communicate with our audience and the results have been amazing… ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing in your Car podcast. I hope you guys are having a great day today. I am fired up. It’s the last day of spring break so I’ve been home with the kids. We were juicing, having some fun. Then I’m going to finally head into the office and get some work done. I want to talk about something that makes me mad that I’m excited about this because I always make fun of this. You know everyone that’s into the whole law of attraction thing, attract, put out what you want and it will attract things to you? I remember when the Secret first came out. We all watched it, a bunch of my friends and I. There’s parts of it, obviously putting out what you want and attracting stuff back or whatever but I’ve had an experience this last week that’s been really interesting. I’ve been talking about thi

Russell just had an epiphany that changes the way he will forever communicate with his email list. Listen to this podcast episode to find out what it is and how you can apply it too. ---Transcript--- Hey everyone, this is Russell. Welcome to the Marketing in your Car podcast. I hope you guys are having a great day today. Some good news, I was right. If you listened to my podcast yesterday about the one thing, we did the tests and it is crushing it. I’m excited. I’m glad that my hypothesis is doing good. It more than doubled sales from the two other versions. One was written by me and one was written by a really good copywriter who is not me. I’m excited and fired up. That’s good news. If you missed that episode, go back and watch it. Today, I had an idea. If you look at our business, we have a bunch of really cool front end products. My end goal is to get people into my inner circle. My inner circle is where you get to hang out with me, we get to do cool stuff, I get to work on your business, way more fun. I

How to increase your conversions by un-muddying your offers, and a whole bunch more… ---Transcript--- Hey everyone, this is Russell and this is a special late night edition of Marketing in your Car. I hope you guys are doing awesome. I am actually driving home from the airport right now. I had a really fun weekend. Some of you know if you follow me on Facebook, you probably saw we just launched or created a brand new supplement for the MMA called MMA Ignite. I was actually in Dallas, Thursday flew to Dallas to go film us actually making the product because we also, sometime in the future, I’m going to be creating a product called SupplementSecrets.com. I just wanted to be able to have that footage of them actually making our first batch of MMA Ignite so I flew down there, brought a camera, and filmed the whole process. It was cool, you see them. We made our own formula. They go and buy all the raw materials. They have boxes and barrels of all these powders and stuff. Then they take them all, mix them in this

Russell will walk you through the process he goes through when one of his offers doesn’t convert like he wants it to. ---Transcript--- Good morning, good morning. Today is an awesome day. I’m excited to be here with you guys with the Marketing in your Car podcast. Today is exciting because I’m flying to Dallas, first off, because our new supplement MMA Ignite is being produced and I want to film the whole thing so I’m flying to Dallas which is exciting. Then I’m flying to Oklahoma for the NCA Wrestling Tournament to go hang out with Daegan Smith and some other friends. It’s exciting. I’m excited but today, I have about four hours at the office. I want to tell you what I’m doing today because this should hopefully give some of you guys encouragement who have been playing this game we call internet marketing and not having the success you want. I have been doing this for a long time, over a decade now. You would think that I would get really good at creating the perfect funnel and perfect offer every time. In t

Want to change your customers… Change your bait. A simple way to attract the right customers into your business. ---Transcript--- Hey everyone, this is Russell. I am driving behind my wife to take my kids to the dentist. We’re going to do a very special Marketing in your Car. Like I said, we are heading to the dentist right now to take all of our kids to the kid dentist which is usually a lot of fun, but about a 15 to 20 minute drive so I’m going to do a Marketing in your Car. What I want to talk about today, this is probably one of the coolest phenomenons I think that I’ve had in my business for a long time, my own personal insight. If I look at my business, especially over the last probably four or five years, just because of what we were doing, I was trying to attract more people that are business opportunity seekers. You could tell by the products we’ve created and services we’ve created, they’re very much geared towards that, how to make your first money online, how to – it was all starting, starting, st

A very simple process, to double or triple how much you achieve every two weeks… ---Transcript--- Good morning everyone, this is Russell. I want to welcome you to another beautiful day. Welcome to the Marketing in your Car podcast. It’s nine o’clock in the morning. I’ve actually been up for four hours already. The reason why is kind of fun. There’s this dude I’ve been watching for the last two years named Carl White, someone I’ve been really impressed with but I’ve never had a chance to get to know him. He doesn’t know this yet, but one of the main reasons why, probably one of the top three reasons why I joined Ryan Deiss and Perry Belcher’s mastermind group was I wanted to get to know Carl. We had our first meeting a month ago. Carl was there. It was kind of funny. When we began the meeting, everyone had to talk about the one main thing they’re trying to get from this. I said, “I’m trying to make more money without increasing any employees, staff, or overhead.” Everyone laughed. Carl came over to me afterwar