Marketing Secrets Archive 1

A simple lesson that Russell learned from his carpet cleaner. ---Transcript--- Hey, everybody. This is Russell Brunson, and I want to welcome you to an amazing, beautiful outside day, and a new episode of “Marketing in Your Car”. I just want to share. I had something that made me smile over the last day or so. I thought I would bring it up to you guys. As you know, we had a big, huge event out here in Boise for the last four days. It was awesome. People loved it. It’s some of the best stuff we’ve ever done, and I’m really proud of it. One of the things we talked a lot about was funnels. We talked a lot about how to structure your funnel the right way, how to make a lot of money, and one thing I taught is that the concept of that amateurs focus on the front end, and smart business owners like you and me focus on the back end. How do we structure that? How do we put more of our effort over there? After that, I had a funny experience. We’ve been getting our carpets cleaned for probably the last three years from