Marketing Secrets Archive 1

Are you an A level marketer in a B level opportunity?  Let me show you how to change! ---Transcript--- Hey everybody, this is Russell Brunson and we are on my way to work today. This is the Marketing in Your Car podcast. In today’s podcast, we’re going to be talking about what type of opportunity are you in right now. Today, I want to talk about types of opportunities that we’re in. this is something that I’ve never really thought about. When I first got in the business, I just started moving forward. I didn’t know what I was going to do. I didn’t know what was happening. I had an idea for this software, so I made that and I started selling it. Then I had this idea for potato gun DVDs so I made that. Then I had an idea. I started having ideas, and then just making that stuff and trying to sell it. I had no real plan or purpose or anything. It was just things started happening. We started moving forward. I think that a lot of times happens with a lot of us in our businesses. Last summer, my wife and I had a ch

How to use controversy to create a fan-base and to sell more of your stuff. ---Transcript--- Hey everybody, welcome to the Marketing in Your Car podcast. This is Russell Brunson and I’m excited for today’s podcast. I hope you all had an awesome weekend. I had a chance to go on a family trip down to a wedding, which was always fun. While I was driving, my thoughts were upon marketing. I wanted to give you guys an eight hour podcast. That’s how long I was in the car but I was dealing with a bunch of crazy kids and a beautiful wife, so was not able to do one but I was thinking a lot about it. I got some good topics for this week coming up. I want to go through a bunch of them. Right now is the one that I was most excited about, and it’s the topic of polarity. This is one of the keys in your marketing. If you learn how to master this, it will mean more traffic, more sales, and a lot more repeat sales and raving fans. The back story behind where this concept came from today, I got a Skype from one of my close mark

One little tweak, to increase the results of everything you do. ---Transcript--- Hey everyone, this is Russell Brunson from DotComSecrets.com and this is the Marketing in Your Car podcast. I wanted to thank everybody who left feedback and comments over the weekend on the podcast. I think it was like 174 people commenting which is awesome. I appreciate it. Thank you so much. We even hit, I think we’re at number fortieth top podcast last week which was pretty cool. Thank you guys all for that. I got some funny comments in there I’m reading. One person said that because of me, it’s the first time they ever subscribed to iTunes which was pretty cool, so Apple should be giving me a percentage of anything you buy in the future. I also saw somebody say that the loved the podcast because they have the ability to slow down my voice on their phone. That’s a good thing I think. I obviously have about a six minute commute to the office but I try to cram in about 15 minutes worth of content, just how fast I talk. That sho

On this episode, Russell discusses how to properly use preframing in every step of your online sales sequence. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome to the Marketing in Your Car podcast. I hope you guys are doing awesome today. I actually just got out of the gym and I’m driving back to the office and had something really exciting happen today that I wanted to share with everybody, actually, a bunch of exciting things. First off, we had almost 100 of you guys comment on the podcast yesterday which is exciting because I asked everyone to give some feedback. I appreciate it. Keep the good comments coming. It’s fun, it’s exciting, and hopefully we’ll get more people to learn about our podcast because I’m sharing all this cool stuff and we should share it with everyone. I want to see everybody’s businesses grow. That’s my passion in life. With that said, if anyone has been studying my stuff for awhile, I did a really cool talk at StomperNet four or five years ago. I did another one kind

After you have an offer that’s working in one channel, how do you scale it fast?  Russell shows you how to use other marketing channels to scale any offer fast. ---Transcript--- Hey everybody, this is Russell Brunson and this is the Marketing in Your Car podcast. I’m excited for today. It’s a beautiful day here in Boise. I am excited about everything that’s happening. I hope you guys are having a good time in your business as well. Yesterday, I shot a trailer video for the Marketing in Your Car podcast which is kind of fun so hopefully I’ll get a lot more subscribers coming in which will be fun. We appreciate all you guys. Today, I want to talk about what we’ve been working on the last few days which is not so much what we’ve been working on but what we’ve been focusing on. We’ve been working on our supplement but what’s been fun about it is we’ve been over this past two or three days, we’ve been really focusing on shifting the channels that we’re marketing through. We found that, just in my business as a who

We spent 2 hours today looking at ways we could improve our sales funnel and were able to almost double how much money we make on every single new customer. This episode reveals ideas you can use to strengthen your funnel. ---Transcript--- Hey everyone, this is Russell Brunson and this is the Marketing in Your Car podcast. I want to welcome you guys to today. I don’t know about you, but it’s a beautiful day today and I’m having a good time. Yesterday was one of the most fun days I’ve had at the office in a long, long time. I want to talk to you about what we did because it’s really exciting. It’s something that everybody else should be doing in their business as well. We’ve got a supplement that we’ve been selling for the last six months or so, and it’s been doing really well but we’re always trying to figure out ways to increase how much money we make per customer so that we can spend more on advertising because as you know, whoever can spend the most money on advertising wins in this game. Right now, we’re

The forgotten power of adding Scarcity to your offers and Segmenting your lists. ---Transcript--- Hey everybody, this is Russell Brunson with DotComSecrets.com and the Marketing in Your Car podcast. I want to welcome you guys to today. It’s a beautiful day here in Boise, Idaho. I’m excited to drive to the office but I want to share with you guys something that happened yesterday. I’ve been involved, the last 30 days have been kind of crazy in my businesses. On top of everything else, we were in a contest for this one network marketing company that we’re involved with for a Ferrari, and it’s been crazy trying to win that. Then we also launched a network marketing company called Rippln which has been going crazy, which has right now growing faster than Facebook did. It’s been a crazy 30 days, and the month just ended for us so I’m excited to get back and start focusing on some other projects as well. Today, we’re focusing on our supplement which will be fun, but I wanted to share with you one interesting thing

This is the #1 secret to breaking free from the fear that is keeping you from the success you want. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to the Marketing in Your Car podcast. Today, I actually just got my haircut and I’m driving back home. It was kind of fun, before my haircut, I had somebody call me and they’re writing a book, and they want to interview me about success and about stuff like that for the book. One of the questions that they asked me sparked a thought that I wanted to pass on this podcast. Any of you guys thinking about it as well, basically, the question had to do with why do most people not succeed. What’s the reason behind it? Is it fear of success? Is it fear of failure? What is it that causes most people not to succeed? What do you do different that has made it possible for you to have great success? I started thinking about that. It reminded me of one night, one of my close friends, he’s a chiropractor. He just started his chiropractic clinic. It

Learn a few strategies for making a ton of $$$ by using Google hangouts. This will work for any business to double your sales immediately and increase long term sales. ---Transcript--- Hey everyone, this is Russell Brunson again from DotComSecrets.com and this is the Marketing in Your Car podcast. Today, I’m going to talk about a tool that we’ve been using like crazy. I would say this year, I bet you this tool makes me more money than anything else that we’ve had. That tool is called Google Hangouts. Google Hangouts are like this cool new thing. They’re awesome for a lot of reasons. If you haven’t been on one yet, Google Hangout is basically, you jump on your webcam and you can have four or five, I think you can have up to ten other people jump on as well. You see all their little webcams. Whoever talks, it shows their video up top and little head shots of the people down below. Then when they talk, it jumps them up. It’s pretty cool. Last night, I was actually interviewed by the Huffington Post through a liv

I hate when people give their opinion on what is good and bad.  The only thing that matters is what works in an actual test.  The writers at TechCrunch need to understand that the only thing that matters in a new company is results… Not what they think is cool. ---Transcript--- Hey, everyone. This is Russell Brunson with DotComSecrets.com, and this is the “Marketing in Your Car” podcast. This is the first podcast where I haven’t actually been in my car. I’m actually at my office right now, because today I’m going to go on a little bit of a rant. The title of this rant is “Your Opinion is Irrelevant” [laughs]. The reason why I’m doing this, and you may think I’m upset, but I’m actually really, really excited. Rippln got written up in “TechCrunch”. TechCrunch is a huge tech blog, and most people dream about having their company, their startup, talked about in TechCrunch. So that was an exciting thing, except for the fact that the TechCrunch articles says, “What Not to Do in Your Startup Promo Video”. Now this m

Want an idea for a business reality show that would actually be worth watching? ---Transcript--- Hello, everyone. This is Russell Brunson from DotComSecrets.com, and this is the “Marketing from Your Car” podcast. I’m on my way to the office right now, and I wanted to make you guys a podcast. I guess this is a bit of a rant, a little bit. Recently I’ve been watching TIVO’d episodes of my favorite shows [laughs], and I’m sure you guys know how it is. You record them all, and when you actually have the time then you watch one and knock it out. I just watched one of the most recent “Celebrity Apprentice” episodes. My first rant is that I wish they’d get rid of Celebrity Apprentice and go back to the real “Apprentice”, because that show was a lot better. But even with that, this is my real frustration with that show. If you guys ever watch it, each week they have two different teams. The teams get different tasks, and what’s interesting is that the way they choose the winners is, basically Donald Trump – or they’l

On this episode, Russell talks about his 8 hour marathon hangout and the ONLY thing you need to get your business to 7 figures a year. ---Transcript--- Hey, everybody. This is Russell Brunson from the “Marketing in Your Car” podcast at DotComSecrets.com. Right now, I’m actually headed to the gym, because I don’t want to go the gym this afternoon, so I’m going this morning [laughs]. This is actually the “Marketing on Your Way to the Gym” podcast this morning. It’s been a couple of day since I did a podcast, mostly – oh, I just hit a squirrel. Oh, he survived. Good, he missed me [laughs]. That was close. I’ve been gone. I was out of town, in Dallas, because there’s a new network marketing company launching. I’ve spent the last seven months or so building out all of their sales processes, and scripting their videos, and all of that kind of fun stuff with it. They actually went live on Saturday, so it’s been kind of a whirlwind nightmare and exciting all at the same time. I’m sure that if you were on Facebook or

“If you haven’t offended someone by noon each day, then you aren’t marketing hard enough…” -Dan Kennedy ---Transcript--- Hey, everyone. This is Russell Brunson from DotComSecrets.com, and this is the “Marketing in Your Car” podcast. I’m actually heading to the office right now. It’s a little early today, because I’ve got a fun project I’m working on, and I wanted to get started before anyone else showed up. Today I wanted to talk about something that hit me last night. The title of this podcast would be what we call “Dealing with the Haters.” If you guys watch “The Office,” which is wrapping up its last season, this week they had an episode where, they’ve been filming The Office for the last ten years as a being kind of like a reality show, and they released the trailer of that reality show on YouTube. It was funny, because after they released it, all of these comments started coming in. One of the people mentions Andy Bernard and says, “Andy, are you the guy playing the banjo at minute 6:31? That guy is awes

Russell talks about how fast a new idea went viral when it was locked behind NDA’s… ---Transcript--- Hey, this is Russell Brunson with the “Marketing in Your Car” podcast from DotComSecrets.com. I am actually driving home from work today. I’ve had a really fun experience, and I want to share, because I think there’s some value in it for everybody. This is what I want to talk about –the power of secrets [laughs]. Our company name is “Dot Com Secrets”, and I remember at one of my events that I did, I was telling someone, “Find some secrets, and that’s what you should be selling.” Someone told me, “We hate the word ‘secrets’. We want to change it to ‘strategies’.” I’m like, “You can do that, but secrets works.” So here’s some more proof that the whole secretive concept is awesome. I do webinars, and we’ll promote them to our list of half a million people. From that, I might get five thousand people to register for a webinar, which is great. We make a lot of money with 5,000 people on a webinar. Last night, or ac

During this podcast you’ll learn the difference between a $100 a month client and a $50,000 a month client (and the funny thing is the work for both is the SAME!) ---Transcript--- Hey, everyone. This is Russell Brunson again with the “Marketing in Your Car” podcast from DotComSecrets.com. Normally I do these podcasts when I’m driving to work in the morning, but I didn’t this morning. Right now, I’m just out driving around actually. I had a cool experience happen today that I wanted to share, because I thought it would be a good lesson for everyone. I had a chance to go to lunch today with a guy here locally in Boise who does local marketing on a really big scale. He’s a really neat guy. It’s funny, because he’s been in Boise for two years, and I’ve never even bumped into him or met him. It’s always unique and fun when you meet someone who’s in the same business as what we’re doing. I met with him, had lunch with him, and I had a great time. I had one take-away at the very end of the conversation that really j

You’ve heard the #1 reason you succeed or fail in real estate is “Location, Location, Location,” but what is the #1 reason when you’re online…? ---Transcript--- Good morning, everyone. This is Russell Brunson again, from the DotComSecrets.com “Marketing in Your Car” podcast. For me, the weekend just ended. I hope everyone had a great weekend. I’m rebounding from winter today, and I’m actually wearing shorts to work, so I’m excited. I want to talk about something that’s on my mind a lot. We had Easter break this weekend, so my family and I went down to where my wife’s parents live. It’s interesting. We live in Boise, Idaho, which isn’t a huge town, but it’s a good-sized town. We drove down two and a half hours to a city called Burley, which is where my wife’s family is from. It’s a lot smaller town, and from there we drove out to a smaller city called Alpine, which has about five hundred people. From there we drove out to this city called Almo, which I think has about eight people in the whole city, and that’s

Do you struggle to get stuff done each day?  Russell talks about how to shut off active communication, switch to passive communication and how it can make you 200 – 300% more productive every day! ---Transcript--- Hey everyone. This is Russell, and I am actually going in tonight to the office. It is almost nine o’clock at night, but I’m working a late night tonight, because sometimes that’s what you’ve got to do. I’m going out of town tomorrow with my family and so I’m heading out to a late night session at the office to get some stuff done so I can take a couple of days off and goof off with family I’ve been thinking about something a lot today, and I’ve been ranting with some of the guys who work for me about it. I just wanted to get everyone’s perspective on this and put it out there. When I first got into this business, one of my early mentors was Dan Kennedy, and I went through his time management course [laughs], which is different than most time management courses. If you’ve ever gone through it, he ta

Russell Brunson talking about the hidden business inside of everyone’s businesses… ---Transcript--- Hey, everyone. This is Russell Brunson. I want to welcome you back to the “Marketing in Your Car” podcast. I hope you liked our intro song [laughs]. If you listened to the first podcast yesterday, I told you I’d been talking about doing this for 4 years, and I was having my brother do my audio/video stuff. He was going and he was putting up the first podcast, getting it all installed on iTunes, making it all work, and he was like, “Hey, do you want to use that intro we had done about four years ago for the ‘Marketing in Your Car’ podcast?” and I was like, “Oh, yeah, I forgot. We hired this dude to make an intro,” so I listened to it. It was super corny, super cheesy, but it sounded like a cool radio show, and so we’re going to use it for a while. Congratulations. You guys get to hear our awesome intro. Right now I’m actually not driving to the office. I’m actually driving to go to wrestling practice right now.

Russell Brunson talking about how the power of “rare” is more powerful then scarcity… ---Transcript--- Hey, everyone. This is Russell Brunson. I want to welcome you to the DotComSecrets “Marketing in Your Car” podcast. This is episode number one. This kind of makes me laugh, because this is something I’ve been talking about doing for five or six years, ever since I first learned what a podcast was. I have never actually done it, so this is the first podcast. My game plan in this is that basically I have a five minute drive to work every day. I’m just going to dump some marketing ideas and concepts on you on my drive. It’s not going to be long or extensive, just about five to six minutes long, and that way, while you guys are driving to work every morning, hopefully you can listen to this as well and get some ideas for your business. That’s the game plan. Today I want to talk about something that was kind of interesting to me. Saturday night, I was working on my computer late, and probably at about two in the