Marketing Secrets Archive 1

Russell talks about how fast a new idea went viral when it was locked behind NDA’s… ---Transcript--- Hey, this is Russell Brunson with the “Marketing in Your Car” podcast from DotComSecrets.com. I am actually driving home from work today. I’ve had a really fun experience, and I want to share, because I think there’s some value in it for everybody. This is what I want to talk about –the power of secrets [laughs]. Our company name is “Dot Com Secrets”, and I remember at one of my events that I did, I was telling someone, “Find some secrets, and that’s what you should be selling.” Someone told me, “We hate the word ‘secrets’. We want to change it to ‘strategies’.” I’m like, “You can do that, but secrets works.” So here’s some more proof that the whole secretive concept is awesome. I do webinars, and we’ll promote them to our list of half a million people. From that, I might get five thousand people to register for a webinar, which is great. We make a lot of money with 5,000 people on a webinar. Last night, or ac