Sustainable Winegrowing With Vineyard Team

RNA Interference, known as RNAi, is a biological process that leads to the silencing of gene expression.  A lot of plant viruses are RNA viruses including grapevine leafroll-associated virus and grapevine red blotch virus. Yen-Wen Kuo, Assistant Project Scientist in the Department of Plant Pathology at the University of California, Davis is researching ways to induce RNAi in grapevines to target virus. Growers may have heard of double-stranded RNA sprays which are intended to initiate RNAi. The challenge has been that double-stranded RNA breaks down quickly in the elements. The Kou lab is working to improve this process and look for alternatives that will have little impact on the ecology. Resources: 71: New Techniques to Detect Grapevine Leafroll Disease 131: Virus Detection in Grapevines Abstract: Development of Agrobacterium tumefaciens Infiltration of Infectious Clones of Grapevine Geminivirus A Directly into Greenhouse-Grown Grapevine and Nicotiana benthamiana Plants Kuo Laboratory – Plant Virology

The proportion of regular wine drinkers willing to pay more for sustainable wine has significantly increased in the past two years (IWSR, 2022). Your customers will only know that your wine was made sustainably if you tell them! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Using storytelling to share with your customers the specific things your brand does that are sustainable and why they are important (i.e. telling your Sustainable Story) helps make it clear that yours is a business that truly walks the walk when it comes to caring for the people and the planet. It builds an emotional connection and fills gaps in consumer knowledge of sustainability. Plant and animal pests are a

When it comes to labor and employment, the best thing that you can do is be proactive, says Anthony P. Raimondo, Attorney, and Founder of Raimondo Miller A Law Corporation. Anthony covers the importance of accurate, individualized timekeeping, not just a work schedule. Today, there is software that supports both employers and employees. Right from your tablet or smartphone, you can track clock ins and outs, verify that the employee received their breaks, and even provide telehealth. Anthony provides an update on current union laws, what you need to know whether you use a management company or farm labor contractor, and how growers of any size can stay up to date with recent laws.  Resources: REGISTER: 7/14/2023 Pre-Harvest Safety: Train-the-Trainer Amendments to California Agricultural Bargaining Process Per Governor’s Agreement with Unions California Alters Union Process for Agricultural Workers Raimondo Miller A Law Corporation References: Vineyard Team Programs: Juan Nevarez Memorial Scholarship - D

Not all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In the tasting room you get a wide variety of customers. There’s the outgoing couple that wants to know all the details of wine production. There is the lone taster on vacation with a notebook who just makes his own tasting notes. And naturally, there’s the group of friends who get a little boisterous and lose interest when the tasting room host talks about technical attributes of the wine. Wine Intelligence recently published a study outlining six distinct consumer segm

As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and community donations. With a bank of digital collateral, you can easily bring practices to life online. Amanda shares simple and effective staff training tools, how to quickly build rapport with clients, and why sharing your story makes you stand out in the marketplace.  Resources: 82: Getting to Know Your Wine Customer 104: How to Tell Your Story on Instagram 132: Are you Talking About your Sustainability Efforts? | Marketing Tip Monday 161: Use Storytelling to Sell More Wine 176: What's your Sustainable Story? | Marketing Tip Monday Amanda’s Instagram Amanda’s LinkedIn page Dream Big Darling  - Amanda’s n

While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they don't know what makes a product sustainable (2022 Morning Consult, What Sustainability Means to Consumers). There is a need for consumer education on sustainability, and this is a great opportunity for your brand! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. You can help educate your customers by sharing specific things that your brand does to be sustainable. Build a bond over your mutual care for the health of the people and the planet! Sharing your practices is easy. Just reference the Sustainable Story worksheet! The brand-new Sus

The three pillars of regenerative farming are soil health, animal welfare, and social wellness. This podcast brings together interviews with two farmers who are exploring regenerative agriculture practices: Caine Thompson, Managing Director at Robert Hall Winery and Sustainability Lead at O’Neill Vintners and Distillers plus Clint Nelson, Director of Vineyard Operations and Grower Relations at Bonterra Organic Estates. Caine and Clint explore the challenges and benefits of going nearly no-till from under vine weed cultivation to using rubber skids to reduce compaction to improve soil health. They also share the many benefits of our favorite living lawnmowers, sheep. Not only do these animals aid with weed management and fertilization, but they are also critical to fire suppression. Listen in to hear both their experienced farmer's advice on how to bring more regenerative practices into your operation.  Resources: REGISTER | Investigating Regenerative Practices in a Production Vineyard | June 16, 2023 92: R

Your website is the hub for your brand’s core information: location, history, shop, and more. It’s where people come to learn more about what you have to offer and why they should support your business. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales. By highlighting your dedication to sustainability you create a deeper connecti

The health of a grapevine starts at ground level – literally in the soil. The California Department of Food and Agriculture is helping farmers improve the quality of their soils through the Healthy Soils Initiative. Taylor Jones, Ph.D., Director of Viticulture at Star Lane and Dierberg Vineyards used his funding as an opportunity to study the effects of compost. After completing two three-year trials in six different soil types in two American Viticulture Areas, Taylor found that compost additions significantly increased organic matter, Reduced Nitrogen, Phosphorous, and Potassium usage by 35 percent, and decreased water use dramatically. Listen in to hear the only downside to increasing the use of compost on your vineyard. References: 149: Fair Market Trade: Arbuscular Mycorrhizal Fungi and Grapevines 151: The Role of the Soil Microbiome in Soil Health 163: Onsite Compost Production Using Vineyard Waste   165: Become a Microbe Farmer: Make Compost   167: Use Biochar to Combat Climate Change California

While telling your sustainable story serves a practical purpose in educating consumers about the real-world impact of your sustainable practices, it also goes deeper than that: it builds meaningful emotional connections. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales. Today we share why messaging around social equity is importa

One way that growers can farm sustainably for the future is through vineyard fleet management. Marc Di Pietra, Regional Service Maintenance Manager for Treasury Americas, a subsidiary of global wine company Treasury Wine Estates, is doing just that by exploring alternative fuel sources and automation. Electric and hybrid vehicles reduce carbon emissions and lower the cost of fuel. The use of remote-operated equipment improves safety for operators, upscales the workforce, improves efficiencies, and has the potential to passively gather valuable data. The challenge is the existing infrastructure needed to support these tools. Learn what equipment Marc and his team are trialing as they work towards a goal to use 100% renewable energy. References: May 12, 2023 Integrating Mechanization Tailgate Meeting - REGISTER 77: Vineyard Pruning Technology 173: Reduce Your Carbon Footprint with Lightweight Wine Bottles Agtonomy Guss Monarch Tractor Polaris Robotics Plus Marc Di Pietra email Marc Di Pietra LinkedIn Stavros

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip, we are sharing how the brand-new, Our Sustainable Story series is the perfect tool to use to train your tasting room, sales, and marketing teams. If you aren't regularly providing training and education for your staff, especially on your

Arbuscular Mycorrhizal Fungi, commonly abbreviated to AMF, coevolved with plants from 500 million to one billion years ago. Fossil evidence shows AMF in existence back when dinosaurs roamed the earth. Paul Schreiner, Research Plant Pathologist at USDA-ARS in Corvallis Oregon explains that grapes are a very receptive host for AMF and their symbiotic relationship benefits both organisms. AMF helps plants obtain nutrients like potassium and phosphorous. The plant provides AMF with sugars and fatty acids. AMF lives both inside and outside of the plant. Inside the plant, they form arbuscules inside the root cell. These structures look like little trees and increase surface contact dramatically. Outside the plant, AMF mines for nutrients, likely releases carbon, and prevents soil erosion with its root hair-like structure. Listen in to learn the practices you want to use, and not use to increase AMF populations. References: 149: Fair Market Trade: Arbuscular Mycorrhizal Fungi and Grapevines 151: The Role of the So

It’s here! The tool that you need to tell your Sustainable Story. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip we are launching the brand new, Our Sustainable Story series. Research shows that the demand for sustainable products keeps growing so we developed this series just for you! By following along with this series, you will be able to incorporate your message of sustainability into your whole business.  Here is how to start telling your customers how you take care of the people and the planet today. Get Started Download the “Our Sustainable Story” fillable PDF (print version and electronic filling version) Complete the PDF with your unique stori

Vineyard farmers manage numerous pests but the invasive species can be some of the most troublesome. Kyle McAbee, President of McAbee Ag Consulting, PCA and CCA sustainability specialist shares what growers need to know to manage pests currently in their area, like Vine Mealybug, and prepare for ones that could come in the future, like Spotted Lantern Fly. Integrated Pest Management (IPM) is critical. Sustainable and conventional growers should rotate chemistries, scout to track location, time of year, and mating events, look at how other areas manage the pest, control host species, and be ready to do something about the issue. Most importantly, growers should talk with their Ag Commissioner, Farm Advisor, and each other. References: 26: Controlling Mealybug Vectors of Grapevine Viruses 49: Stopping the Spread of Red Leaf Viruses 96: Spotted Lanternfly - Threat to California Kyle McAbee email McAbee Ag Consulting FaceBook page Penn State Extension Spotted Lanternfly StopSLF.org UC IPM: Vine Mealybug Vi

We know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevarez Memorial Scholarship. In the same spirit of giving back, this week, we want to acknowledge some of the ways SIP Certified brands give back. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Get ready for a feel-good episode about generous brands in the wine industry. And get inspired about ways that you can give back. Vina Robles' the Arborist Did you know that planting a tree can be as easy as enjoying a bottle of wine? It can be when you buy a bottle of Vina Robles’ the Arborist! Vina Robles partners with non-profit environmental cons

Did you know that standard wine packaging, including the bottle and the process, is 42% of the wine’s total carbon footprint? That statistic is exactly what inspires Erica Landin-Lofving, Chief Sustainability Officer at Vintage Wine Estates to explore alternative packaging. Lightweight bottling positively impacts the full circle sustainability of wine from saving money on glass and transportation to the quality of work for the people lifting cases to less wear and tear on equipment. Erica covers challenges and solutions related to all types of alternative packaging (wine in a bag, wine in a box tetra pak, lightweight glass) including choosing the best packaging for your brand, quality signaling, getting leadership to buy in, what changes will be most sustainable, and educating consumers. References: 171: How to Farm Wine Grapes for Climate Change Alloy Wine Works How Climate Changes will Change the Wine Climate Is Wine in Cans Your New Favorite Format?  SIP Certified The Changing Landscape Of Sustainabil

Of the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cherished friends in our community, who would be here to enjoy the prosperous planet we are all striving toward? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. This week's Marketing Tip is a bit different than previous tips. We want to share how the parent non-profit organization of the SIP Certified program, Vineyard Team, helps children of vineyard and winery workers achieve their dreams of higher education. Applications for the Juan Nevarez Memorial Scholarship are open through March 31st, 2023. If you work in California's wine industry

Amid extreme weather events, many grape growers ask themselves what they can do to adapt their vineyard for climate change. Chris Chen, Integrated Vineyard Systems Advisor in Sonoma, Mendocino, and Lake Counties at the University of California Cooperative Extension is exploring solutions to this question. Mediterranean climates like California, with hot and dry summers and cold wet winters, are particularly sensitive. Researchers expect temperature maximums will be higher and the minims will be lower in years to come. Chris explains a few tactics growers can use to continue farming successfully amid climate changes including rootstocks, canopy management, new scions, and most importantly trialing. References: REGISTER: 3/10/23 Canopy Management: Trellising, Sunburn, & Mechanization Tailgate Meeting | Paso Robles, CA 67: Impacts of Climate Change on Wine Production A New World of Wine: How the Viticultural Map is Changing | Greg Jones | International Masters of Wine Symposium (Video) Andy Walker, Emeri

We hope that the previous Marketing Tips' strategies to build a strong brand and practices to maintain consumer trust have been helpful in planning or reviewing your branding strategy. But branding isn’t something you can set and forget. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. This week we’ll go over ways you can manage the brand strategies you have already put in place. Ensure Consistency with a Style Guide Consistent imagery and language help to provide the voice and visual presence of your brand. A style guide is a document that provides guidelines for the ways in which you communicate through and about your brand. Style guides typically include your logo and any variatio