Sustainable Winegrowing With Vineyard Team

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip, we are sharing how the brand-new, Our Sustainable Story series is the perfect tool to use to train your tasting room, sales, and marketing teams. If you aren't regularly providing training and education for your staff, especially on your