Sustainable Winegrowing With Vineyard Team

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources:         REGISTER: 4/5/25 Fungicide Spraying: Evolving Strategies & Grower Insights Tailgate 258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people a

[00:00:00] Beth Vukmanic: A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo. [00:00:12] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Many labeling requirements in the United States are defined by the Code of Federal Regulations. In this week's marketing tip, we are giving you a green wine glossary. Five common wine designations, defined, so you'll wonder no longer. [00:00:45] Number one is vegan. Not every wine fits the vegan lifestyle. During the winemaking process, small particles can cause haziness or unwanted flavor properties. Winemakers can add a fining a

Managing pests like powdery mildew, downy mildew, botrytis, and sour rot can be complex. Andy Fels, Vineyard Manager at Shady Lane Cellars in Michigan, shares insights from his USDA Sustainable Ag Research Education producer grant project. The project compares two pest management approaches: a soft pesticide program and a conventional one. Andy experimented using his on-farm sprayer, providing real-world results. The soft pesticide program proved effective despite climate variability and fluctuating pest pressures. The project underscores the potential of using softer chemistries to manage disease while maintaining fruit quality. Resources:         REGISTER: April 25, 2025 | Fungicide Spraying: Evolving Strategies & Grower Insights 80: (Rebroadcast) The Goldilocks Principle & Powdery Mildew Management 117: Grapevine Mildew Control with UV Light 197: Managing the Sour Rot Disease Complex in Grapes 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 235: Battling Fungicide Re

Succession planning is essential for businesses navigating leadership changes due to retirement, promotions, or new opportunities. Erin Hoffman, Partner and Senior Consultant at Collaboration Business Consulting shares key strategies for success. Long-term exit strategies (3, 5, and 10 years) help ensure a seamless transition. Key considerations include: How will the company evolve? Will the current management team remain? Who needs leadership development? Aligning stakeholders—whether family or business partners—is crucial. Addressing emotions like frustration or uncertainty and acknowledging these feelings can ease transitions. A solid game plan should outline financial considerations, role transitions, and leadership development. Regular management meetings and third-party reviews help maintain accountability. Ongoing leadership development and multiple succession pathways provide flexibility. Transparency in succession planning builds confidence and stability, ensuring business continuity through leader

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources:         138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social Media Emma Tessler | LinkedIn Ninety Five Media Ninety Five Media | Instagra

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we’re revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one.   1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tel

Tiny microbes have a big impact on wine quality. Aria Hahn, CEO and co-founder of Koonkie, Inc., discusses the exciting work her bioinformatics organization is doing in the field of metagenomics. Hahn explains the differences between genetics, genomics, and metagenomics. She shares insights from a project studying yeast populations in British Columbia's Okanagan region, revealing the diversity and distinct clades found on wine grapes. The conversation also covers the broader applications of bioinformatics in agriculture, including regenerative farming, soil health, and potential bioprotectants against wine spoilage. Hahn underscores the impact of microbiome management on wine terroir and the potential of bioinformatics in understanding and improving winemaking processes. Resources:         201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus 243: Microbial Communities in the Grapevine 251: Vine SAP Analysis to Optimize Nutrition Aria Hahn – Google Scholar Aria Hahn – LinkedIn Koonk

Winegrowing regions in Washington State have many unique challenges from salty soils, to low organic matter, to nematodes. Devin Rippner, Research Viticulture Soil Scientist with USDA-ARS and his colleagues at Washington State University are developing a research vineyard to study soil health building practices. They are testing a variety of management strategies including adjusting irrigation volume to correct for salt build-up, mowing for weed management, compost applications and synthetic fertilizers, and different cover crops. The team is tracking the cost of each practice and will ultimately evaluate wine quality in the coming years. Taking a deeper dive into the future of soil sampling, Devin explains X-ray CT imagery. He has used this technology to evaluate the structure and organic matter from soil columns and aggregates. X-ray CT imagery has also been used to evaluate the impact grape seeds have on tannin flavor profiles. Resources:         80: (Rebroadcast) The Goldilocks Principle & Powdery M

[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you. [00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:26] All year long, we'll be sharing actionable tips, relevant statistics, and inspiring stories from other sustainable wine brands so that you can become fluent in sustainability and learn how to share your message. [00:00:38] There are two ways to get the marketing tips. Number one is to keep listening here to the Sustainable Wine Growing Podcast. The second is to get our monthly newsletter. Simply go to sipcertified. org and click stay up to date in the upper right hand corner. [00:00:54] Each article comes with links and visual

In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any will grow there at all. Joel Harms, Ph.D. student in the Department of Bioresource Engineering at McGill University in Australia is using artificial intelligence to simulate the potential to grow pinot noire in different regions of the world that are currently considered too cool. The project mapped 1,300 varieties to 16 different points of climate data including temperature, precipitation, and growing degree days. The findings could play a crucial role in identifying the winegrowing regions of tomorrow. Resources:         207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand Cal-Adapt Development of a generative AI-based model for guiding grape variety selection under contemporary climate dynamics Generative AI for Climate-Adaptive Viticulture Development Joel Harms Google Scholar Page Mapping Global of the Potential for Pinot Noir Cultiva

In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of oversupply. Audra Cooper Director of Grape Brokerage and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage discuss the challenges ag faces from a lighter crop to regulatory restrictions to inflation. To remain viable, they stress the importance of farming a quality product that can be made into good wine and sold profitably to continue to support all aspects of the industry. Resources:         185: Why You Need to Talk About Sustainability 221: Future Proof Your Wine Business with Omnichannel Communication Turrentine Brokerage Turrentine Brokerage - Newsletter United States Department of Agriculture Grape Cruse Report Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get

[00:00:00] As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certified, there's lots of great ideas in this marketing tip that can help you promote your brand. [00:00:17] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:36] Now let's get into the five ways. [00:00:38] Number one was providing regulatory relief for 161 vineyards. 2024 was the first year that growers on California's central coast had to submit total nitrogen applied reports to their regional water board. These growers must report how much water, compost, and fertilizer was applied to their crop, as well as the nitrogen content from each of these sources. Because SIP certified vineya

Since the year 2000, wineries in the United States have grown from 2,000 to nearly 12,000. How can a brand stand out in the market? Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions including Texas, Michigan, and Pennsylvania. Dan shares tips on how to sell new hybrid varieties, what messaging has the biggest impact on sales, and what customers are really coming to the tasting room for (it's not wine!). Resources:         222: How Sustainability Sells in a Tough Market | Marketing Tip Monday 246: 3 Ways to Make Your Tasting an Experience | Marketing Tip Monday Dan McCcole Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States Market research reveals why consumers are drawn to wineries in Michigan Survey of Wineries and Non-winery Tourism Businesses

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving. [00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business. [00:00:55] Dozens of SIP certified brands have already used this framework. In this week'

What causes the “red wine headache”? Is it sulfites? A histamine reaction? Andrew Waterhouse, Professor Emeritus of Enology in the Department of Viticulture and Enology at UC Davis and Apramita Devi, Postdoctoral Scholar in the Department of Viticulture and Enology at UC Davis have identified a flavanol that can interfere with the metabolism of alcohol. That flavanol is quercetin, a natural product made in grape skins in response to sunlight. It is a natural sunscreen produced to protect the fruit from ultraviolet light. This conversation covers why quercetin may be more prevalent in high end wines, how skin contact during wine production impacts quercetin levels, and why sulfites may play a role in “red wine headache”. Resources:         74: The Spirit of Wine Andrew Waterhouse Andrew Waterhouse | Google Scholar Andrew Waterhouse | LinkedIn Apramita Devi | LinkedIn Apramita Devi |Google Scholar Inhibition of ALDH2 by quercetin glucuronide suggests a new hypothesis to explain red wine headaches Why Do Some

[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for wines labeled as sustained. Sustainable. While our longer-form episodes help you learn about the latest. Latest science and research for the wine industry. These monthly. Monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:33] Now let's get into some. Some tips for greener gatherings. [00:00:37] Consider getting a. A living tree rather than a cut or artificial tree. With the right tree and. The proper care it can survive the holiday season and then be planted on your property. [00:00:47] Use led lights for decorating your space. They use up to 90%, less energy than traditional incandescent. Bulbs. And can last up to 25 times longer. At an. Average of 30

Want to practice regenerative agriculture? Daniel Rath, Agricultural Soil Carbon Scientist at Natural Resources Defense Council recommends that you start by asking what you want to regenerate. Beneficial practices including integrating livestock, crop rotations, cover cropping, minimizing tillage, increasing diversity, improving soil health, adding organic matter, and reducing external inputs will vary site to site. A long-term study found that these practices improved above and below ground biodiversity, increased water storage and infiltration, bolstered resilience to climate change, increased carbon and organic matter storage, and, impressively improved human health. Listen to the end to learn how soil metagenomics has the potential to not only tell us what is living in the soil but how the organisms interact. Resources:         231: Stacking Regenerative Practices to Create a Healthy Vineyard Daniel Rath Daniel Rath on Google Scholar Daniel Rath on National Resources Defense Council (NRDC) Healthy Soils

[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers? [00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for the wine industry, these twice monthly micro podcasts. will help you share your dedication to sustainable winegrowing. [00:00:24] If you've wondered about third-party. Certifications. You're not alone. This question has. I also crossed the university of Portland's Sam Holloway's mind. In this week's marketing tip learn about Holloway's qualitative. Research findings. And what they mean for your sustainable wine brand. [00:00:40] Holloway was interested in learning. How supply chain certifications are perceived by consumers. Impact purchasing decisions. And impact brand loyalty. In interviews and focus group discussions, his participants revealed that they were more likely to trust products bea

Monitoring vine nutrition is critical for pest and water stress resilience and the efficient production of quality grapes. Jenny Garley, Chief Science Officer at NEWAGE Laboratories discusses the differences between SAP analysis and tissue tests. SAP measures real time nutrient availability in vascular tissue. While tissue tests look at the nutrients stored in the leaf; some maybe available but most are not. Learn how SAP analysis can improve your nutrient management program, from reducing nitrogen inputs to managing trace elements for optimal plant nutrition. Resources:         115: Examining Plant Nutrient Mobility with SAP Analysis Grape growers turn to sap sampling to monitor crop NEWAGE Laboratories – SAP Analysis The Difference Between Leaf Tissue and Sap Analyses The Grower’s Guide to Plant Sap Analysis Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Su

[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle. [00:00:12] Welcome to marketing tip Monday with sip certified. We know. That customers are looking for wines labeled as sustainable. While our longer. , form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts. We'll help you share your dedication. to sustainable wine growing. [00:00:30] After months of careful cultivation in the vineyard. The grapes still have a lengthy journey ahead. It's no secret that the. The journey takes place in the winery, but what exactly does it take for [00:00:40] in this week's marketing tip. She shares four ways. Ways. That you. Can approve the sustainability at your winery. [00:00:47] Number one is to sanitize smarter. Safe cleaning and sanitation practices are es