Sustainable Winegrowing With Vineyard Team

NASA has connected data about the Earth’s surface since 1972. One of the first applications was for agriculture. Alyssa Whitcraft, Executive Director of NASA Acres grew up in the wine industry at her family’s property, Whitcraft Winery, located in Santa Barbara California. Her goal is to make it easier for people and organizations to use satellite data to improve agriculture. Alyssa explains how different types of satellites including polar-orbiting and geostationary collect information that can be calibrated against crop-specific data to develop predictive models. Farmers can use these models to identify viral, fungal, bacterial, water, and nutrient stressors and forecast harvest. While this technology is being used in commodity crops today, there is a huge opportunity for specialty crops.  Resources:         129: The Efficient Vineyard Project 199: NASA Satellites Detect Grapevine Diseases from Space 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models Alyssa Whitcraft Group on Eart

[00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system. [00:00:07] Welcome to marketing tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry. These twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:27] There is a dramatic difference between how consumers and producers understand sustainability. While, both groups have positive perceptions of sustainable agriculture. The general public has a much more limited understanding of it and even ranked sustainability as one of their top four least understood terms. [00:00:48] Fostering a shared understanding from farm to table is key to turning sustainability into the norm. With that comes a healthier future for people and the planet. Part of the problem is that farmers themselves often don't have

If you are dealing with vine mealybug in your vineyard, you are not alone. Kent Daane, Cooperative Extension Specialist at the University of California Berkley studies different types of mealybug populations across the globe. Kent covers organic and conventional strategies, ways to increase the presence of generalist and specialist natural predators, and the importance of establishing refugia for beneficials. His latest work focuses on area-wide management tactics. Looking to the European Grapevine Moth eradication program as an example, Kent sees an opportunity to decrease vine mealybug populations through neighborhood driven monitoring, trapping, coordinated sprays, and mating disruption. Resources:         119: Vine Mealybug 101: Species Identification, Lifecycle, and Scouting to Create an IPM Program 130: The Biological Control of Vine Mealybug Using Mealybug Destroyers and Anagyrus Wasps Biology and management of mealybugs in vineyards Ecology and management of grapevine leafroll disease Impacts of

[00:00:00] Beth Vukmanic: You're tasting room is more than just a place to try your wines. It is also what your guests visualize when they hear your name or senior wine on the shelf. And it's what they tell their friends and family about when they recall their last visit. [00:00:14] Welcome to marketing tip Monday with sip certified, we know that customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:32] Does your tasting room offer a memorable experience? [00:00:36] There are so many ways to make wine tasting special for tasters of any kind. Templeton based Castro Cellars has it down. They're tasting room constantly offers unique opportunities for visitors to learn something new and make memories. [00:00:51] The first two examples are for the music lovers. Every Sunday from may through October. . W

To celebrate California Wine Month, we're highlighting winners of the California Green Medal Award. Allison Jordan, Executive Director at the California Sustainable Winegrowing Alliance shares the sustainable practices unique to each of this year’s winners. From farm hiking trails open to the community to a bio fuel powered fleet, you’ll be inspired by these stories. Make sure you listen to the end. Our host Craig works at Niner Wine Estates, the 2023 Green Medal Business Award Winner. He has great insights into the benefits of applying for the Green Medal that extend beyond earning the award. I have enjoyed working with the Green Medal on the steering committee and as a judge.  If you are a California vineyard or winery, I encourage you to visit greenmedal.org to apply. Applications open in November of 2024. Resources:         206: The Best Newsletter You Can Send | Marketing Tip Monday 231: Stacking Regenerative Practices to Create a Healthy Vineyard 2024 Green Medal Award Winners Allison Jordan Green Me

[00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. [00:00:24] These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] Your sustainable story can be shared across any of your communication channels, including social media, wine club, newsletters, tasting room signage, and so much more. [00:00:39] Are you wondering what to tell your audience about in your next story? From cover crops to owl boxes and water collection, ponds to native landscaping. There are many sustainability topics. right outside of your window. [00:00:51] At ancient peaks winery in Santa marga

Microbial communities vary widely from plant to plant, even from rootstock to rootstock! Philippe Rolshausen, Professor of Cooperative Extension for Subtropical Horticulture in the Department of Botany and Plant Sciences at the University of California Riverside studies the phytobiome. This includes all organisms associated with the vine including bacteria, fungi, insects, and animals. Learn the impact these communities have on your vineyard from young vine decline under extreme stress to the wine’s terrior.  Resources:         78: Biological Control for Grape Vine Trunk Diseases A Method to Detect and Quantify Eutypa lata and Diplodia seriata-Complex DNA in Grapevine Pruning Wounds Endophytic microbial assemblage in grapevine Grapevine pruning strategy affects trunk disease symptoms, wood pathobiome and mycobiome Philippe Rolshausen Phylogenomics of Plant-Associated Botryosphaeriaceae Species Rolshausen Lab Soil Health Playlist Temporal Dynamics of the Sap Microbiome of Grapevine Under High Pierce’s

[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community. [00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing. [00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty? [00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably. [00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP

For thousands of years, wildfires have produced a byproduct known to improve soil and plant health -  biochar. Today, researchers like Kelpie Wilson of Wilson Biochar Associates, Consulting and Manufacturing are learning how to use this form of charcoal for carbon sequestration. Kelpie explains the different stages of combustion, what types of material to include in your burn pile, incorporating biochar into compost, how to use biochar to amend alkaline or acetic soils, and an easy way to remove vineyard wires from your pile. Resources:         56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change 215: Biochar Production on a Commercial Scale A Case of Biochar Use in Vineyards – Doug Beck A magnifying glass on biochar strategy: long-term effects on the soil biota of a Tuscan vineyard Biochar Use in Viticulture (US Biochar Initiative webinar link) Deep incorporation of organic amendments into soils of a ‘Calardis Musqué’ vineyard: effect

[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important. [00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Customers like the idea of being sustainable and want to live more sustainable lives. While, many brands and retailers today are making eco-friendly claims. Some chalk up to little more than greenwashing. A marketing ploy designed to make products seem more sustainable than they are. Because of this consumers can feel that they can't always trust green claims. [00:00:50] It is more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. [00:00:58] In this w

We regularly hear about eclectic tractors but have you tried an electric truck? Duff Bevill, Founder and Partner and Brooke Parsons, Viticulture Analyst at Bevill Vineyard Management were part of the Ford Pro Pilot Project. They tested the capacity of an electric van, truck towing capabilities, and battery life of electric vehicles during day to day farming operations. The pair discuss the benefits of tracking GPS and maintenance through Ford’s Telematics and the things you need to consider when looking to add an electric truck to your fleet.   Resources:         120: Autonomous Drone Vineyard Spraying 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 225: California’s Ban on Autonomous Tractors   Bevill Vineyard Management Farming of the Future: Ford Pro, Sonoma County Winegrowers Join Forces to Electrify Business of Farming Sustainable Farming in Sonoma County Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and

[00:00:00] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact. [00:00:11] Welcome to marketing tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] So you can show your customers that you share their values. [00:00:33] The summer months, bring more staff and guests into tasting rooms across the country. Invite your whole team to join in your brand sustainability efforts. When you practice these five sustainable tasting room habits. Tip one is to conserve. Simple actions like completely shutting off water faucets after use and notifying management of leaks help conserve this limited resource. Turning lights and appliances off when not

Farmers and ranchers have some of the highest suicide rates of all United States occupations. Misty Oebel, Health and Farm Stress Extension Educator at Michigan State University works with a team to help farmworkers manage depression and anxiety. Their educational initiatives, outreach, and teletherapy give farmworkers who often live in remote areas access to help without a commute or social stigma. Misty highlights the importance of community support, recognizing signs of stress, and maintaining a resilient mindset through learned optimism. She reminds listeners that the farmer is the most important asset on the farm. Resources:         988 Suicide and Crisis Lifeline (USA) Agriservice professionals play important role in suicide prevention How to cultivate a productive mindset Michigan State University Extension – Managing Farm Stress Resilient Minds: Managing Stress on the Farm Youth farm stress Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the

What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. There are so many examples of sustainability in action to point to right outside of your window: Native landscaping: minimal irrigation and maintenance needs. Cover crops: promote soil health and provide refuge for beneficial insects. Alternative energy sources: reduce reliance on fossil fuels. Owl boxes & raptor perches: birds of prey feast on vertebrate pests. One topic that sustainable farmers get asked about often is pest management. In this

To understand fungicide resistance in the vineyard, a group of United States scientists formed the Fungicide Resistance Assessment Mitigation and Extension (FRAME). Sarah Lowder, Assistant Professor and Viticulture Extension Specialist at the University of Georgia describes a nationwide sampling project to test for resistance markers. To get samples, they are promoting a new collection method called glove sampling. This process leverages the time that fieldworkers are in the field running their hands through the vines. They collect samples by rubbing their gloved hands on a cotton swab and sending the sample to the lab. Research shows that glove sampling results are very similar to spore trapping, a process that samples the air flowing through the vineyard. Resources:         117: Grapevine Mildew Control with UV Light 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money A Rapid Glove-Based Inoculum Sampling Technique to Monitor Erysiphe necator in Commercial Vineyard Fisherbrand™ Pl

Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. On a recent Vineyard Team staff trip to Oso Libre, we immediately noticed how they showcased their passion for sustainability through out the property. By providing visual cues at your tasting room, you can let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible. This Marketing Tip will inspire you to share your commitment in fun, decorative ways. I highly recommend going to the show notes and clicking on “Sustainable Ta

The goal of the NASA Acres Consortium is to bridge the gap between space and farms to create sustainable food systems now and in the future. Yu Jiang, Assistant Professor of Systems Engineering and Data Analytics, School of Integrative Plant Science Horticulture Section Cornell AgriTech explains how this group of researchers is using land-based robots to ground truth data from satellites and aerial imaging to create predictive models. The project aims to bring cost effective solutions for disease management, breeding, pruning, and more to farmers of all sizes.  Resources:         117: Grapevine Mildew Control with UV Light 129: The Efficient Vineyard Project 191: CropManage: Improving the Precision of Water and Fertilizer Inputs 199: NASA Satellites Detect Grapevine Diseases from Space Convolutional Neural Networks for Image-Based High-Throughput Plant Phenotyping: A Review Deep Semantic Segmentation for the Quantification of Grape Foliar Diseases in the Vineyard Deep Learning-based Autonomous Downy Mild

“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine. Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to

Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals are to increase biodiversity, build and enrich the soil and improve watershed through shifting farming practices, restoration and conservation. They are accomplishing this through grazing livestock, establishing permeant ground cover, reducing tillage, improving native habitat, and reducing reliance on herbicides, insecticides, and fungicides. Resources:         REGISTER | June 12, 2024 : Regenerative Agriculture in a Production Vineyard 2.0 Tailgate 121: Regenerative Agriculture (Rebroadcast) BIFS Field Day Cover Cropping and Livestock Grazing for Regenerative Agriculture Blue Point Conservation Science California Department of Farming and Agriculture Center for Land Based Learning Community Alliance with Family Farmers Hedgerow Farms Kend

Have you ever been asked “What’s the difference between organic and sustainable?” Have you seen farming operations that have both certifications? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, you’ll learn how Certified Organic and sustainable compare, and get some ideas for engaging in a conversation about what your certification means. Sustainable and Organic Overlap There is a lot of overlap between the programs. Both programs are committed to environmental preservation and regeneration through practices that address: Biodiversity and Habitat Soil Health and Conservation Integrated Pest Management Water Quality Why Get Both? A lot of SIP Certified farme