Sustainable Winegrowing With Vineyard Team

Have you ever been asked “What’s the difference between organic and sustainable?” Have you seen farming operations that have both certifications? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, you’ll learn how Certified Organic and sustainable compare, and get some ideas for engaging in a conversation about what your certification means. Sustainable and Organic Overlap There is a lot of overlap between the programs. Both programs are committed to environmental preservation and regeneration through practices that address: Biodiversity and Habitat Soil Health and Conservation Integrated Pest Management Water Quality Why Get Both? A lot of SIP Certified farme