Sustainable Winegrowing With Vineyard Team

The proportion of regular wine drinkers willing to pay more for sustainable wine has significantly increased in the past two years (IWSR, 2022). Your customers will only know that your wine was made sustainably if you tell them! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Using storytelling to share with your customers the specific things your brand does that are sustainable and why they are important (i.e. telling your Sustainable Story) helps make it clear that yours is a business that truly walks the walk when it comes to caring for the people and the planet. It builds an emotional connection and fills gaps in consumer knowledge of sustainability. Plant and animal pests are a