Sustainable Winegrowing With Vineyard Team

As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and community donations. With a bank of digital collateral, you can easily bring practices to life online. Amanda shares simple and effective staff training tools, how to quickly build rapport with clients, and why sharing your story makes you stand out in the marketplace.  Resources: 82: Getting to Know Your Wine Customer 104: How to Tell Your Story on Instagram 132: Are you Talking About your Sustainability Efforts? | Marketing Tip Monday 161: Use Storytelling to Sell More Wine 176: What's your Sustainable Story? | Marketing Tip Monday Amanda’s Instagram Amanda’s LinkedIn page Dream Big Darling  - Amanda’s n