Self Publishing School : Learn How To Write A Book And Grow Your Business

Ever wondered if you should turn your podcast topic into a book? Well, today's guest, Jeff Brown from the Read To Lead podcast (which I've had the pleasure of being on a couple of times), has done just that! He recently launched a book with the same name as his popular podcast.During our conversation, Jeff shares valuable insights and tips about his book-writing journey. We delve into various topics, including:The reasons behind Jeff's decision to write and publish a book after years of podcastingTips for collaborating with a co-author and navigating the writing process togetherStrategies for creating a book about a specific topic, even if you initially think you don't have enough contentThe art of securing endorsements for your book and leveraging them to boost salesSound advice for fellow podcasters who are considering writing their own bookThis episode is packed with wisdom and inspiration for podcasters and authors alike. If you're curious about turning your podcast into a book or

Have you ever considered creating and launching an online course based on your book? Or perhaps you're intrigued by the idea of transforming your book into an engaging online learning experience?In today's episode, I'm thrilled to be joined by the incredible Amy Porterfield, who shares her expertise on how to bring your book to life through an online course. Our conversation covers a range of valuable insights, including:Deciding whether to write a book or create an online course firstAmy's motivation for finally embarking on her own book-writing journeyPre-launch strategies to generate excitement and interest for your upcoming courseProven techniques for making initial sales of your course, including a highly effective mechanismKey lessons learned from working alongside Tony Robbins and how it has influenced her book's structureThis episode is chock-full of practical tips and inspiration for anyone considering the creation and launch of an online course. If you've ever contempla

Looking to sell more copies of your book and wondering if it's possible to sell a book for $100 without relying on Amazon? Curious about the role books can play in growing your online business?In today's episode, I'm excited to have Garrett J White, the visionary behind the Wake Up Warrior movement, as our guest. We delve into his unique strategies for selling books and cover a range of intriguing topics, including:The unconventional decision to publish six books that aren't available on AmazonHow Garrett successfully sold an impressive 35,000 copies of his $100 bookThe transformative power of books in his personal life and business journey, from being a non-reader to an avid writer and lover of booksHis experience creating a $500 box set of his books, resulting in over 10,000 copies soldThe reasons behind his decision to re-write his books and publish them on AmazonIf you're interested in leveraging books to propel your online business forward, this episode is a must-listen! Tune in

Are you curious about the key factors behind the most successful book launches of all time? In today's exciting interview, I sit down with Daniel Decker, a seasoned expert who has orchestrated numerous highly successful book launches. Get ready for a fast-paced discussion packed with valuable insights, including:Daniel's journey of building a book brand alongside Jon Gordon, resulting in an impressive 5 million+ copies soldDiscovering the actual number of copies required to achieve bestseller statusThe power of utilizing effective "launch teams" and how to set them up for maximum impactDefining success during the crucial first week of your book launch, and the essential elements that truly drive salesStrategies for setting up your book to achieve long-term success in the marketHold on tight, as this interview covers a lot of ground in a short amount of time. If you're preparing to launch or relaunch a book, you won't want to miss this episode. Get ready for an insightful and acti

Get ready for an incredible interview with the New York Times Bestselling Author, James Clear, renowned for his groundbreaking book Atomic Habits. In this episode, we dive deep into the world of James Clear, exploring his remarkable success and revealing valuable insights, including:Unveiling the secrets behind James Clear's extraordinary accomplishment of selling over 4 million copies of Atomic Habits in less than 3 years!Discovering how you can apply the principles of Atomic Habits to write an exceptional book of your own.Gaining valuable strategies for growing your email list, as James shares his firsthand experience of amassing over 1 million subscribers.Understanding the critical importance of positioning and market potential in determining the success of your book, even before you start writing.Exploring the potential benefits of creating a journal or planner alongside your book and leveraging its impact.Prepare yourself for an absolute gem of an interview. Trust me, this conversation with James Cl

Struggling with ADHD while trying to write a book? Trust me, you're not alone. Today's guest, NYT bestselling author Chalene Johnson, understands your challenges all too well. In this candid and insightful interview, we tackle the often overlooked aspects of book writing with ADHD, including:Debunking the misconception that hiring a ghostwriter is the solution to your writing struggles.Discovering practical strategies to adapt your writing process to accommodate ADHD and increase your productivity.Recognizing that ADHD comes in various forms, and there's no one-size-fits-all solution. Embrace the uniqueness of your experience!Understanding the vital role of exercise and a healthy diet in managing ADHD symptoms and combating brain fog.Navigating the complex decision of medication, such as Adderall, and why it's a personal choice that varies from person to person.If you're an aspiring author battling ADHD, this episode is for you. Chalene Johnson brings her expertise and personal experi

Ever considered enlisting the help of a ghostwriter to bring your book to life? It's a topic that sparks curiosity and raises questions among aspiring authors. Today, I'm excited to have Carol Tice, a seasoned ghostwriter, join me to address all your burning questions about hiring a ghostwriter. Together, we'll explore the ins and outs of this unique collaboration, including:Deciding if hiring a ghostwriter is the right choice for you and your book.Navigating the pricing landscape and understanding the investment involved in securing a skilled ghostwriter.Gaining insights into the ghostwriting process, from timelines to communication dynamics.Finding a ghostwriter who can authentically capture your voice and style.Learning from common mistakes and pitfalls when it comes to hiring a ghostwriter.If you're contemplating the idea of partnering with a ghostwriter for your book, this episode is a must-listen. Carol Tice's expertise and advice will provide invaluable guidance to help you mak

Join me in this exciting interview with my friend Nick Loper, the host of The Side Hustle Show and author of The Side Hustle book. Nick has achieved remarkable success by leveraging his podcast to write a book, and in this episode, he shares valuable insights on how you can do the same. Get ready for an enlightening conversation where we discuss:The surprising impact Nick's book had on driving traffic to his website, surpassing even the efforts of rebuilding it.Practical strategies for transforming your podcast into a book that resonates with your audience.Why writing and publishing a book can be a game-changer for podcasters.How Nick effectively utilizes books to kickstart and grow his entrepreneurial ventures.The power of giving away his book for free and its profound impact on expanding his email list, podcast audience, and overall business.And much more!If you're a podcaster or considering launching your own podcast, this episode is a must-listen. Nick Loper's wealth of knowledge and experi

Join me in this exciting episode as I chat with Hayden Crabtree, a successful real estate investor, SPS student, and author of "Skip The Flip." Hayden shares his insights on how writing a book can significantly grow your real estate business. Get ready for an informative conversation where we discuss:How Hayden's book has played a crucial role in closing deals and securing funding for his real estate ventures.The surprising story of how he wrote the draft of his book in just one weekend, despite never envisioning himself as an author.Uncovering the secrets behind Hayden's impressive achievement of amassing over 500 reviews within a year.The remarkable impact his book has had, generating nearly seven figures in less than 18 months.And much more!Whether you're an experienced real estate investor or someone looking to leverage a book to grow your business, this episode is filled with valuable insights and practical tips. Don't miss out on the opportunity to learn from Hayden Crabtre

Join me in this inspiring episode as I sit down with Susie Harder, author of the children's book "Where's My House," which she wrote with the intention of raising funds for children in California who lost their homes during the devastating wildfires. Susie's story is a shining example of how writing a book can make a profound impact on a cause or charity.During our conversation, we delve into the following topics:The significance of donating the proceeds from your book and how it can open doors, increase book sales, and generate publicity.How having a purpose behind your project adds meaning to your work, pushes you out of your comfort zone, and helps you accomplish your book-writing goals.Valuable advice for educators, parents, and anyone working with children who are considering writing a book.Susie's remarkable journey of leveraging her book to make a positive difference in the lives of those affected by the wildfires.Susie's project exemplifies the power of "Leverag

In this insightful episode, I have the pleasure of sitting down with Scott Allan, a long-time Self Publishing School (SPS) coach, SPS student-turned-coach, and author of multiple books that have collectively sold over 200,000 copies!During our conversation, Scott shares his expertise on book relaunches, diving into the following topics:Understanding why your book may not be selling as well as you'd like and alternative approaches to address this issue.Determining whether a book relaunch is the right strategy for you and your book.The top three strategies he has employed to increase book sales.The importance of publishing your book in all three formats (ebook, paperback, and audiobook) and how it can expand your reach.Unveiling the fundamental elements of a bestselling book.Valuable insights gleaned from coaching over 700 authors through more than 5,000 coaching calls.Common traits shared by the most successful students of the Sell More Books program.This episode is a goldmine for authors seeking to enhan

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.During our conversation, John shares his valuable insights on the following topics:The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.The importance of scheduling your book launch party prior to commencing the writing process.Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.How a book can elevate your speaking fees and unlock new opportunities.If

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes.During our conversation, we explore a wide range of topics, including:The three essential elements necessary for writing a compelling book on any subject.Why it's crucial to steer clear of writing "market-driven" books and what approach to take instead.Dr. Henry Cloud's precise writing process, honed over the creation of 40 books, and how it has evolved over time.The nuances involved in writing an updated and revised version of a book or transforming it into a series, along with Dr. Cloud's personal approach.Unveiling the secrets behind selling a staggering 20 million copies of his books, featuring some unconventional advice.Insights into

Hybrid Publishing: Is it a viable option for authors, or is it just another scam? And why has the focus shifted towards audiobook sales? Have you heard of Audible Originals?Get ready for an insightful conversation as I'm joined by Phil M Jones, the brilliant author behind the highly successful book "Exactly What To Say." In this episode, we cover a wide range of topics, including:Phil's fascinating journey of writing his first book in just 7 days and witnessing it soar to selling a remarkable 1 million copies.Hybrid Publishing: What it entails, how it can help you secure bookstore distribution, and the factors to consider when deciding which hybrid publishing route to take.Unveiling the truth about what actually sells books and why it's crucial to focus on this key aspect.The rising prominence of audiobook sales and the significance of Audible Originals.Ethically gaming the Audible algorithm to boost downloads and listens for your audiobook.Shifting your focus from book buyers to read

If you're wondering about the most effective way to connect with your target audience for your book or business, look no further than Partnership Marketing. Also known as Affiliate Marketing or Business Development, it offers unparalleled speed and impact. Today, I'm joined by Pedro Mattos, the Head of Business Development at selfpublishing.com, to dive deep into our proven process and how you can apply it to your book.In this episode, we cover a range of essential topics, including:Identifying the right partners to collaborate with for maximum impact.Strategies for securing your first partnership, whether it's an affiliate relationship, podcast interview, speaking engagement, or other valuable opportunities.Pedro's personal experience of achieving viral success for his book within a group of over 10,000 individuals.The unique advantages that immigrants possess when it comes to writing and publishing a book.Navigating the challenges and seizing new opportunities in the post-COVID world.Whe

Let's face it: in the world of publishing, the best marketer always comes out on top. Today, I'm thrilled to be joined by Allan Dib, a renowned expert in making marketing simple and effective. In this episode, we delve into the strategies that can transform your book marketing efforts, as well as benefit your business, product, or any other venture.During our conversation, we explore a wide range of valuable topics, including:The power of creating frameworks and their significance in both books and businesses.Shifting your mindset to view book marketing as an ongoing process rather than a one-time event.Unveiling the secrets behind the 1-Page Marketing Plan and how it can revolutionize your book promotion.How writing and effectively marketing your book can seamlessly facilitate the sales process.Exploring opportunities to sell the foreign rights of your book and have it adopted as a textbook in colleges.This interview is packed with actionable insights that will help you simplify your book marketing

Are you ready to discover the secrets of using affiliate marketing and partnerships to skyrocket your book sales, all while maintaining integrity and avoiding any scammy tactics? Join me in this exciting interview with Robert Glazer, where we delve into this very topic.In our discussion, we cover a wide range of valuable insights, including:Robert's journey of using books to establish himself as a thought leader and grow his marketing agency, which now boasts over 200 professionals.Demystifying the concept of affiliate marketing and partnership marketing, and understanding how they can supercharge your book sales.Unveiling the truth about PR and its role in book promotion, highlighting the importance of focusing on other strategies.Discovering the one question that will shape your approach to partnership marketing and help you build successful collaborations.This interview is packed with practical advice and actionable strategies that will empower you to leverage affiliate marketing and partnerships effe

Are you embarking on the journey of writing a memoir but feeling unsure of how to sell copies without the advantage of being a famous author? In this enlightening interview with Justin and Alexis Black, we dive deep into this very topic.During our conversation, we explore a wide range of invaluable insights, including:The remarkable story of how Justin and Alexis sold an impressive 5,200+ copies of their book within just five months.Navigating the challenging process of writing a memoir, particularly when it involves working through personal trauma.Unveiling the "Police Report Method" and offering alternative approaches to crafting an engaging and captivating memoir that reads more like fiction.Discovering the secrets to booking speaking engagements, raising speaking fees, and the "magic question" that maximizes your potential earnings as a speaker.Exploring the benefits of working with local printers to print a significant number of copies, ultimately enabling you to generate more revenue

Get ready for an eye-opening interview with Dan Miller, the renowned author of "48 Days To The Work You Love," as we delve into the secrets of selling self-published books.During our conversation, we explore a range of invaluable insights, including:Dan's remarkable journey of selling $2 million worth of self-published 3-ring binder books within just 18 months.The intriguing story of how he reclaimed the rights to his book from his publisher, leading to greater control and success.Why Dan prioritizes building relationships and leveraging platforms such as radio and podcasts to sell more books and expand his business.The strategic arrangement he made with Dave Ramsey, resulting in the sale of thousands of books and a significant boost in exposure.How to effectively utilize books as a powerful tool for business growth and to foster a movement around your message.Prepare to be amazed by the wealth of knowledge and wisdom shared in this mind-blowing episode. Dan's authenticity and expertise sh

Join me in an insightful conversation with John Jantsch, the acclaimed expert behind Duct Tape Marketing. Discover how this unique approach to marketing can revolutionize your book sales strategy.During our discussion, we cover a range of important topics, including:Unveiling the core principles of Duct Tape Marketing and how they can be applied to effectively market your book.Essential tips for developing a comprehensive marketing strategy tailored to your book's goals and target audience.Insightful advice on choosing between traditional publishing and self-publishing, negotiating publishing contracts, and maximizing your publishing journey.Exploring the power of John's book, "The Referral Engine," and how leveraging a book can generate more referrals and expand your speaking opportunities.Valuable lessons learned from John's experience conducting over 300 podcast interviews to promote his book.John's grounded approach and wealth of knowledge will provide you with practical and