Self Publishing School : Learn How To Write A Book And Grow Your Business

In this podcast episode, we have the pleasure of diving into the world of Pat Flynn, the renowned entrepreneur, blogger, podcaster, speaker, and author behind the Smart Passive Income Blog and Podcast. Pat has established himself as one of the original pioneers of the Internet, inspiring countless individuals to pursue their entrepreneurial dreams through his podcast and blog.During our conversation, we explore the journey Pat embarked upon after writing his two books, Let Go and his newest release, Will It Fly. Pat shares his unique approach to writing Let Go, where he prioritized creating a book that addressed a topic people were eager to learn about, rather than solely focusing on his personal interests. To achieve this, he engaged his audience through surveys and polls, asking questions to identify the correct topic that resonated with them. This process of involving his audience proved instrumental in validating his book's concept.Pat goes even further in his book Will It Fly, where he unveils a bol

In this captivating podcast episode, we have the privilege of speaking with Verne Harnish, a renowned author, entrepreneur, and business expert. Verne is the Founder of the Entrepreneurs' Organization and the CEO of Gazelles, and he has authored three highly influential books, including Mastering the Rockefeller Habits, The Greatest BUSINESS DECISIONS of All Time, and Scaling Up.During our conversation, Verne reveals the inspiration behind basing his book, Scaling Up, on the habits of the legendary John D. Rockefeller. He shares his transition from a traditional book format to a powerful, information-packed style reminiscent of a textbook on steroids. Verne also provides valuable insights on finding a skilled ghostwriter and recounts his remarkable interactions with the Rockefeller family.Verne's disciplined approach to writing is also a topic of discussion. He sets aside dedicated time on Thursdays for thoughts and research, and when it's time to write the book, he commits to writing for 6 to

Jeff Walker the #1 New York Times Bestselling Author of  Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. Jeff’s launch strategies have transformed the way products are sold online. Before he started talking about his product launch formula, there was almost nobody else talking about product launches. The idea of a million dollar launch even seemed ludicrous, but now no one even bats an eye at a million dollar launch.His techniques aren't just for gurus or people with established platforms. He has helped thousands of students in hundreds of different niches, and they have generated over 500 million dollars in sales using the product launch formula. His book launch was a huge success and we are going to dive into that and the impact it had on his business and The Product Launch Formula itself. We also learn how Jeff was involved in online business since 1996 and created The Product Launch Formula in 2005, and

Joanna Penn is a New York Times and USA Today bestselling author. She writes thrillers and nonfiction. She is a professional speaker and entrepreneur who was voted as one of the  Guardian UK Top 100 Creative Professionals of 2013. Her website The Creative Penn is regularly voted as one of the top 10 websites for writers.Her site has a lot of great content, but today we are going to dive into her writing process. Joanna is a prolific writer, and she shares a lot of value. Her writing gets a lot of accolades, but she also has a lot of books out. She is known for publishing quality and quantity in the fiction and nonfiction arena. After college Joanna became a consultant, but she was in search of the thing that she really loved and tried many different things. Joanna wrote a book about  Career Change which ended up changing her career trajectory. In writing this book, she learned that she loved writing. She didn’t get to where she is overnight. It has been a 15 year journey. Today, we talk about that journey, Jo

Steve Windsor is a best-selling author who writes wild and irreverent thriller books. He also writes how-to books on being an author. He is also one of my earliest and most successful students here at Self-Publishing School. Steve is a writing machine. He writes quality content fast with his no nonsense, no BS, and sometimes controversial style. Many writers strive to be as talented and productive as he is.Steve worked in IT and start-ups. He was always a good writer, and he always wanted to write. After a failed Google interview and being prompted by his wife, Steve decided to head to the coffee shop and give writing a try. His routine was to go to the coffee shop before it opened and then sit in the corner and let himself go inside and write. By writing about his own inner dialog, Steve learned to rip off every filter and crank out the words. He still practices this no nonsense style today. He also shares his methods for writing fiction and nonfiction along with a lot of other great stuff.Watch the free tra

Chairman and CEO of Brian Tracy International, a company that specializes in the training and development of people and organizations, is a coach, speaker, and bestselling author with over 45 published books. He has consulted with more than a thousand companies and has addressed over 5 million people in his over 5000 worldwide talks and seminars.Brian has written and produced over 300 audio and video learning programs, including his bestselling Psychology of Achievement. He speaks to worldwide audiences on the subjects of personal and professional development. Prior to founding his own company, Brian was CEO of a $265 million development company. Brian speaks four languages and considers himself a bibliophile and obsessive reader with a huge library of books. I am excited today, to talk with Brian and find out how he used his books to build a massive International brand and speaking and coaching career. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: http

#1 Bestselling Author of “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” Hal Elrod has managed to take this one book and build a business, following, and movement around it. He now has an entire “Miracle Morning” series and has had crazy success as a coach and speaker.Hal is also a good friend of mine who happens to live in San Diego. His book has had an amazing impact on my life as I have been consistently applying the principles. His book is not only life changing, but his story is incredible too. When Hal was 20 years old he was in a car accident where he was hit head-on by a drunk driver. He actually died for 6 minutes and ended up with 11 broken bones and was in a coma for 6 days. He was told that he would never walk again.He went on to not only walk but run a 52-mile ultra marathon. He was also prompted by his doctors to write a book about his experience. The beginning profits of his first book “Taking Life Head On! (The Hal Elrod Story): How To Love The L

Lise Cartwright is a Self-Publishing School graduate. She has been one of the most successful students in the program. She is a bestselling author and coach based in Auckland, New Zealand. She blogs and writes books with actionable information for new freelancers and time-poor entrepreneurs.It is her goal to help these entrepreneurs move forward in their business whether they are just starting out or just need to gain forward momentum. She has an amazing story, and she has been a writing machine and has published 14 books over the last 10 months. Her community is really engaged and can’t wait for each new book to come out. Her writing, community, and income are only building. She has managed to achieve an income of a few grand a month, and it is growing.Her recipe for success for building an author platform is to right and let the marketing come later. I know her books are going to continue to grow and create an even bigger income. I am really excited to talk with Lise today as we dive into her story and how

Dorie Clark is a marketing strategy consultant, professional speaker, and contributor to the Harvard Business Review. She is the author of  Stand Out Networking,  Stand Out,  Reinventing You, and  Entrepreneurial You. Dorie is a former presidential campaign spokeswoman, and an adjunct professor of business administration at Duke University. In this episode, we talk about writing books and writing for high profile sites. Since her childhood, Dorie always wanted to write a book. In 2009, she decided to pursue her dream and make that happen. She came up with three great ideas and presented those to publishers, but soon discovered without having an established platform she wasn’t going to get a deal. That is when she decided to build a platform through blogging. She began by trying to get into some well-known publications like Forbes, Inc, and Huffington Post.Dorie used warm leads to and referrals from friends to get an introduction with an editor and the fire publication she began blogging in was the Huffington

Grant Cardone is a New York Times bestselling author of five business books. Grant is among the top 10 social media influencers. He owns and operates four companies, and is the creator of a top sales training program with the world’s most visited online sales training university. He has worked with the U.S. Pentagon and high profile companies like Salesforce, LinkedIn, and Google.We have an exciting conversation about how to use books to grow a business. Grant was inspired by his father's love for calligraphy and writing and wanted to write a book since he was eight years old. He didn’t actually write one until he was 51 years old. Prior to that, he did write a bunch of training programs and workbooks on changes in the sales process. Then he wrote Sale or Be Sold which took him three hours to write. He pitched this book to a couple of publishers with no luck. He ended up self-publishing, and it is now in the top 1% of self-published books. Grant shares his experience with writing, selling, and promoting

Cal Newport is an Assistant Professor of Computer Science at Georgetown University. In addition to studying the theoretical foundations of our digital age, he also writes about the impact of these technologies on the world at work. His most recent work  Deep Work argues that focus is the new IQ in the modern workplace, and that the ability to concentrate without distraction is becoming increasingly valuable.Previous work by Cal includes three popular books with unconventional advice for students, and  So Good They Can’t Ignore You a book that debunks the long held belief that following your passion is good advice. Today, we are going to dive into the deep work methodology. If you have ever tried to write a book, then you know that the hardest thing in the process is the actual focus and getting to the finish line. On this episode, Cal shares his principles behind having the focus to accomplish deep work and his writing process with us.Watch the free training: https://selfpublishing.com/freetrainingSchedule a

Ruth Soukup is a blogger at Living Well Spending Less, the founder of the  Living Well Planner, and the author of Living Well Spending Less: 12 Secrets of the Good Life. Ruth encourages more than a million monthly readers of her blog to follow their dreams and reach their goals through easy to implement tips and strategies for saving time and money while focusing on the things that matter the most.She lives in Florida with her husband Chuck and their two daughters Maggie and Annie. Ruth began thinking about writing a book when she was blogging full-time at Living Well Spending Less and her husband was staying at home with the kids. She wanted to encapsulate the knowledge from her blog into a book and she came out with her first book which was How To Blog For Profit: Without Selling Your Soul. She had no expectations when she put this out there as a Kindle book. The first version did better than she had anticipated, so she put out a second version that was longer and included a paperback version.The success of

Jeff Goins is an author, speaker, and blogger. After working for seven years in the nonprofit world as a marketing and communications director, he now writes and speaks full time. He challenges people to make their messages matter through his blog, courses, and online events.Jeff is the author of five books including  The Art of Work,  Real Artists Don’t Starve,  You Are a Writer,  The In-Between, and  Wrecked. Today, we are going to focus on the writing side of things, and how Jeff’s success has really exploded with his writing and with building his tribe. Jeff started writing when he realized that being a marketing director wasn’t for him. Prompting from a friend made Jeff realize that he was a writer, and he just needed to write.He wrote on his blog everyday, and the opportunities came. His success was a result of doing the daily practice of writing and realizing that he was a writer. Once Jeff began thinking of himself as a writer, writing is what he started doing. Thinking like a pro prompted Jeff to act

Gary Vaynerchuk is the CEO of VaynerMedia which is one of the world’s hottest digital companies, and the host of the #AskGaryVee Show. He is also the author of four New York Time’s bestselling books including Crush It!, The Thank You Economy,  Jab Jab Jab Right Hook, and #AskGaryVee: One Entrepreneurs Take on Leadership Social Media, and Self-Awareness.When Gary was fresh out of college he took his family’s wine business and grew it from a 3 million dollar a year business to a 60 million dollar a year business. He did this in just five years. He is also a prolific angel investor and a venture capitalist investing in companies like Facebook, Twitter, Tumblr, Uber, and BirchBox before eventually co-founding Vayner/RSE, a 25 million dollar investment fund.In today’s show, we talk about how Gary was approached by a publisher and got his first book deal. We also discuss Gary’s feelings on self-publishing, and what it means to Gary to build a brand. We also touch on business and book promoting tactics that Gary use

Lisa Nichols is one of the world’s most requested motivational speakers. She is a media personality and corporate CEO whose global platform has reached and served nearly 30 million people. She has been featured on Oprah, The Today Show, The Steve Harvey Show, and on The Secret. Lisa has six bestselling books including the New York Times Bestseller No Matter What and her seventh book Abundance Now was just released this January. I am so excited about this interview. Lisa is just hilarious. She is a bundle of energy and a whole lot of fun, and I know we are going to have an amazing interview.Listen in to find out about guerilla marketing, creating hooks, overcoming fear, and so much more!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Fun

Ryan Levesque is the #1 National Best-Selling Author of the book ASK. In 2008, armed with a $450 laptop, an Ivy League background, and neuroscience he was able to launch a multi-million dollar online publishing business. He sold information and software products using what is now known as the ASK Formula.Ryan has used the ASK Formula to help build several multi-million dollar businesses spread across 23 different industries. He has generated over 100 million dollars in sales. This breaks down to generating over 3 million leads with 170 thousand customers across 19 different markets. Ryan has been a busy guy because these numbers are just from the last 23 months.I met Ryan last September at The Titans of Direct Response Event. Ryan has a background in copy and direct response which is a skill in and of itself. In this episode, we are going to focus on his book ASK. We are going to talk about a case study and how he launched the book. Then we are really diving into the monetizing portion and the survey funnel a

While wrestling at Boise State University, Russell Brunson started his first online company. Within a year of graduating, he had sold over a million dollars worth of products and services all from his basement.For over 12 years now, Russell has been starting and scaling companies online. He owns a software company called ClickFunnels, a supplement company, and a coaching company. He is also one of the top super affiliates in the world. He created his company DotCom Secrets which is also the title of his book to help entrepreneurs around the world to start, promote, and grow their companies online.Russell lives in Boise, ID with his wife Collette and their five children. In this interview, we are going to talk about why someone who owns a company and sold a million dollars worth of products chose to write a book. We are also going to talk about the launch of Russell’s book and the funnel process. For all this and much more, listen in to this episode of the Self-Publishing School podcast!Watch the free training

Jay Papasan is the Vice President of Publishing at Keller Williams Realty, Inc. in Austin, Texas. This is a real estate franchise company with over 74,000 real estate agents operating across the US and Canada. Jay has co-authored multiple bestsellers including  The Millionaire Real Estate Agent,  The Millionaire Real Estate Investor, and The ONE Thing. Before co-authoring the bestselling real estate series with Gary Keller, Jay was an editor at HarperCollins where he worked on bestselling books such as  Body For Life by Bill Phillips and  Go For the Goal by Mia Hamm.The ONE Thing is one of my top 5 books of all time. I have a lot of favorite books, but this one I constantly go back to and highly recommend. In fact, our entire company will be reading this book next month as required reading. Today, we will be talking about a lot of the principles from the book and how they apply to writing.For all this and much more, listen in to this episode of the Self-Publishing School podcast!Watch the free training: https

Michael Hyatt is one of my favorite people in our space. He does things absolutely the right way and always works from a place of integrity and quality. You may recognize Michael as the author of the New York Times bestseller Platform: Get Noticed in a Noisy World and the coauthor of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.In addition to being a highly successful author, Michael has worked in nearly every facet of book publishing in the 30 years since he began his career at Word Publishing (which was a part of Thomas Nelson) while a senior at Baylor University. Perhaps most notably, he played a large role at Thomas Nelson Publishers, which is the largest faith-based publisher in the world and is now part of HarperCollins. Michael was the company’s CEO from 2005 through 2011, and remained there as chairman until the company was sold in 2012. Our conversation today includes Michael talking in detail about his experiences with the writing, publishing, and publicity processes. As

In the Self-Publishing School podcast, you’ll learn to write and publish your first book, and how to use that book to grow your business, brand, or following. We also offer video training at spsfreetraining.com! In this introductory episode, I want to give you a quick overview of Self-Publishing School’s mission. Basically, this mission is to put the power back in the hands of the authors. Future podcasts will address three distinct topics related to self-publishing: writing, marketing, and monetizing. I’ll be bringing in top experts who will talk from personal experience about things they’ve actually done. In other words, this will be real, valuable, actionable information -- not untested theoretical advice from a textbook. So listen in, subscribe, and learn all about the exciting world of self-publishing. Glad to have you here, and I look forward to offering you many value-packed episodes!   You can find Chandler and Self-Publishing School here: Chandler Bolt on LinkedIn Chandler Bolt on Facebook Chandler