Self Publishing School : Learn How To Write A Book And Grow Your Business

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWords litigation.Perry discusses the transition from self-publishing to traditional publishing, highlighting the benefits of being established as an expert through a published book, despite earning less income. He emphasizes the long-term value of becoming a number one author on platforms like Amazon. While there are trade-offs in the traditional publishing route, there can be compelling reasons to pursue it.Motivated by the desire to share the secret behind his success, Perry wrote the "80/20 Sal

In this episode, we are joined by David McKay, a successful photographer and author who, along with his wife Ally, has built a thriving photography business called McKay Photography. David has leveraged his bestselling books and speaking engagements to propel their company to new heights. David is the author of the Photography Demystified book series and shares his insights on how he used his books to build his business and generate passive income.While the book itself may not recoup all the costs, David views it as a powerful avenue to attract people to his photography tours, which generate revenue for his business. By continually evolving and adapting to market demands, David has successfully created multiple streams of passive income.Throughout the episode, David's experiences and strategies offer valuable insights for authors and entrepreneurs seeking to generate passive income through book sales and marketing. His focus on building relationships, leveraging partnerships, and utilizing the power of a

To write news articles effectively, it's important to follow certain guidelines and techniques. In this episode, we have Kelsey Humphreys, a media entrepreneur and motivational journalist, who will share her insights on writing news articles and achieving success in the media industry.Kelsey is known for her talk show and podcast called "The Pursuit," where she interviews influential personalities such as Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, and Brendon Burchard. She has written articles for reputable publications like Success Magazine, Entrepreneur, LifeHack, and the Huffington Post. Additionally, she is the author of the book "Go Solo."During the episode, Kelsey discusses her book and the positive impact it had on her success. She emphasizes that while the book played a role, her own determination and hard work were equally significant. The conversation delves into various motivational ideas and strategies for achieving personal and professional goals.Although the specif

In this episode, we have Steve Scott, a renowned author, blogger, and podcaster, who has published over 50 books in three different niches. Steve's expertise lies in building a platform and leveraging it for massive success in Kindle book publishing.Steve initially ventured into Kindle publishing in February 2012 with the intention of driving traffic to his blog. However, he quickly realized the potential for generating income through his books. He then focused on an untapped niche that he was interested in and dedicated himself to writing in-depth books about habits. He leveraged his knowledge of internet marketing to give away free content and build an email list, which became instrumental in building his platform and achieving Kindle publishing success.Throughout the episode, Steve shares his experiences and strategies for success in Amazon book publishing. He emphasizes the importance of understanding micro-topics, creating valuable content, and building an email list to promote and sell books. Steve

Grant Baldwin is a nationally known keynote speaker, author, and entrepreneur who has made a name for himself in the speaking industry. He is the creator of the Booked and Paid to Speak training program and hosts The Speaker Lab Podcast, providing valuable training and resources for speakers at all levels. Grant has delivered hundreds of presentations and spoken to over 400,000 people in various states across the United States.In this episode, Grant shares his journey of discovering his career as a speaker and why he wrote his book, "Reality Check." The book was inspired by the questions high school students often asked about preparing for life after graduation. Grant saw it as an opportunity to provide valuable insights and resources while also using it as a tool to secure speaking engagements and generate additional revenue.Grant chose to self-publish his book, recognizing the synergy between speaking and book sales. When he speaks at events, he has a built-in audience who can easily purchase his

John Corcoran is a versatile professional with a diverse background in law, writing, and politics. As a former speechwriter for the Governor of California and the Clinton White House, John has honed his writing skills in high-profile environments. In this episode, John shares his journey of landing a writer job at The White House after college and provides valuable insights and advice for success.John emphasizes the importance of positioning oneself for success by staying connected with contacts and seizing opportunities. He shares his own experience of keeping in touch with former colleagues at The White House, which eventually led to him being asked for a writing sample. By being prepared and having a published letter to the editor in The New York Times, John was able to showcase his writing skills and secure the job.Throughout the episode, John provides valuable insights into the world of writing, speechwriting, and effective communication. His experiences in high-pressure environments and interactions wit

John Lee Dumas is a renowned entrepreneur and the host of the highly popular podcast, Entrepreneurs on Fire (EOFire). In this episode, John discusses his journey as a podcast host and author, shedding light on his first book, Podcast Launch, and the subsequent success of his podcasting course and community, Podcaster's Paradise.Writing a book was a natural step for John as his podcast, EOFire, gained immense popularity. Listeners were eager to learn about his podcasting method, prompting him to share his story and insights through a book. Together with his partner Kate, John wrote Podcast Launch, which became an instant success upon its release, reaching the number one rank on Amazon for podcasting-related books. Despite undergoing multiple revisions, the book was completed in a single weekend, highlighting John's commitment and expertise in the field.The release of Podcast Launch not only provided valuable information to aspiring podcasters but also led to the inception of Podcaster's Paradise

Ryan Deiss is a highly successful entrepreneur and marketing expert, known for his expertise in email marketing, sales funnels, and product creation. As the founder and CEO of DigitalMarketer, a leading online community for digital marketers, Ryan and his team have conducted extensive marketing tests, generated millions of unique visitors, sent billions of emails, and run thousands of split tests, amounting to an impressive track record.In this episode, Ryan discusses his book, "The Invisible Selling Machine," which focuses on the power of email marketing. The book serves as a valuable resource for marketers, providing email templates and strategies. Ryan explains how writing a book can be an effective tool for jumpstarting a business and emphasizes the importance of having a well-developed back end in place.To expedite the writing process, Ryan employed a unique webinar concept to test the book title and gather insights. This approach allowed him to write the book swiftly while ensuring its alignme

Jaime Masters (formerly known as Jaime Tardy) is an accomplished business coach, keynote speaker, bestselling author, entrepreneur, and a remarkable guest on today's show. She is the mastermind behind the Eventual Millionaire website and podcast, where she has interviewed over 200 millionaire entrepreneurs. Jaime has also gained recognition through features on major news outlets such as CNN, MSN, Success Magazine, and Yahoo.In this episode, we delve into Jaime's bestselling book, "The Eventual Millionaire," and its impact on her business and coaching endeavors. We explore the marketing strategies employed to promote the book and discuss how it has contributed to Jaime's professional growth. As a close friend, the host is particularly enthusiastic about this conversation, having had frequent discussions about the book with Jaime.During the episode, listeners can expect to gain valuable insights into book advertising and marketing strategies, as Jaime shares her firsthand experience in

Peter Voogd is a renowned figure in the entrepreneurial world, known for his expertise in empowering young entrepreneurs. He achieved remarkable success at an early age, building an 8 million dollar empire by the time he was 27. With a strong passion for mentorship, Peter has trained nearly 5000 entrepreneurs and founded Game Changers Academy. He is also the author of the international bestseller "6 Months to 6 Figures" and hosts the highly-rated podcast "Young Entrepreneur Lifestyle 2.0."In this episode, we dive into Peter's book and explore how he utilized it to propel his business growth. With a unique story as his foundation, Peter strategically approached the angle and marketing of his book to stand out in the crowded market. He shares insights on building a powerful launch team and leveraging every available platform to maximize exposure. Additionally, Peter discusses how he fostered relationships with influential figures, including Donald Trump, to amplify the reach of his book

Andrew Ferebee, an entrepreneur, author, and podcaster, is the mastermind behind the popular Knowledge For Men website. His expertise extends to dating and relationships, as showcased in his book "The Dating Playbook For Men." In this episode, we delve into Andrew's book and his unique launch strategy.While Andrew had not initially planned on writing a dating book, he recognized a prevalent need for accurate information amidst the sea of misinformation surrounding men and dating. Thus, "The Dating Playbook For Men" was born. Andrew shares his experience of writing the book in just 30 days while continuing to create valuable content.Throughout the conversation, Andrew provides engaging insights on writing, dating, and the valuable lessons he has learned. His book launch serves as a captivating case study, as it was recorded during his successful first launch, offering valuable insights and strategies for aspiring authors.By addressing the misconceptions and challenges surrounding datin

In this episode, I have the pleasure of speaking with Nick Stephenson, a bestselling author of both fiction and nonfiction, and an expert in helping new authors find their first 10,000 readers. Nick and I share a passion for marketing and audience building, and we often exchange valuable insights and strategies.Nick shares his inspiring journey of how he never initially intended to become a writer, but he had a strong desire to engage in something creative on his own terms. When the opportunity of Kindle books and self-publishing emerged, he saw it as the perfect chance to write a book. Although his first book didn't initially gain significant traction, the experience encouraged him to keep writing and exploring the world of self-publishing. Eventually, Nick began teaching others to do the same, emphasizing that if he could achieve success, anyone could. His wealth of knowledge and expertise make for an engaging and informative conversation.During the episode, Nick provides valuable insights on finding r

In this episode, I have the pleasure of speaking with Josh Shipp, an accomplished author, global youth empowerment expert, and renowned speaker. Josh's journey is particularly inspiring as he started off as an at-risk foster kid but transformed his life and became a powerful advocate for young people.Josh shares his story of how he entered the world of public speaking and why he decided to write a book. He candidly discusses the mistakes he made during his initial writing attempts and how he has refined his writing process over time. He now approaches writing more like an assembly line, incorporating the assistance of a writing partner and gathering insights from a focus group to ensure his books resonate with his audience. His insights into the writing process are invaluable for aspiring authors.During the episode, Josh also shares inspiration for life and writing, offering motivational advice for overcoming challenges and pursuing your passions. His expertise in youth empowerment and his own personal j

In this episode, I have the pleasure of speaking with T. Harv Eker, a renowned author and success trainer who has achieved millionaire status and gone on to become a multimillionaire. T. Harv's journey to wealth was not an easy one, as he struggled for 14 years before finally cracking the code and achieving financial success in just 2 ½ years.During his years of hardship, T. Harv made a promise to himself that if he ever became rich, he would help others do the same. True to his word, he built one of the largest success training companies in the world, dedicated to teaching others how to achieve financial abundance. His book, "Secrets of the Millionaire Mind," became a game-changer in the publishing world, hitting number one on the Wall Street Journal, New York Times, and USA Today bestseller lists within its first week of release.In our conversation, T. Harv discusses the reasons behind his decision to write the book and how it has been a driving force for his business and his life. He shares

In this episode, I have the pleasure of speaking with Jeff Goins, a full-time writer and bestselling author who has made a significant impact in the writing and blogging community. Jeff's website, Goins, Writer, attracts millions of visitors from all over the world, and he has authored five books, including the national bestseller "The Art of Work."During our conversation, Jeff shares insights into the traits and habits that make a successful writer. He emphasizes the importance of words and their power to change the world. Writing, for Jeff, is not just a career but a calling and purpose in life. He believes that every great movement begins with words and seeks to connect people with ideas through his writing.Throughout our conversation, Jeff's passion for writing shines through, as he emphasizes the transformative power of words and the need for writers to embrace their calling. He provides inspirational insights into what it means to be a writer and encourages aspiring writers to find t

Eileen Wilder, a bestselling author, pastor, and coach, joins us in this episode to share her inspiring story and insights into her writing routine. Eileen's journey began with her enrollment in Self-Publishing School, which led to the breakout success of her first book, "The Brave Body Method," on Amazon. Just eight months later, a publisher approached her to acquire the rights to the book, resulting in a nationwide release and significant achievements such as national TV coverage and prominent placement at Barnes & Noble.Eileen's success has allowed her to reach and impact more people than she ever imagined. However, her writing journey wasn't without its challenges. It was during her grandmother's funeral that she had a profound realization about the importance of sharing her gifts with the world. Despite struggling with self-confidence, Eileen pushed through and developed a powerful writing habit as part of her daily routine. This commitment, combined with the knowledge a

In this episode, we have the privilege of speaking with Michael Port, a renowned entrepreneur, podcaster, and keynote speaker. Michael has built a successful speaking career and is recognized for his expertise in public speaking and performance. He shares valuable insights and strategies on how to get started and excel in the world of professional speaking.During the episode, Michael delves into his journey as a speaker and the role his books have played in promoting his speaking career. He discusses the power of positioning oneself as an expert through writing, and how it can open doors to speaking opportunities. Michael also shares practical tips on networking, building relationships, and leveraging platforms to enhance visibility and attract speaking engagements.Key topics covered in this episode include:The importance of developing a unique speaking style and approach.Strategies for identifying and reaching out to potential speaking gigs.Building a strong personal brand and online presence to attract spea

Daniel Decker, CEO of Higher Level Group, is an expert in platform development, book launching, and marketing for authors and speakers. With an impressive list of clients including Jon Gordon, Michael Hyatt, and Tony Robbins, he has helped launch numerous successful books.In this episode, Daniel shares his insights and strategies for book promotion. He discusses his first book marketing venture and how he went on to create even bigger launches and platforms. He emphasizes the importance of having a team and the need for self-publishers to hustle and seek promotion opportunities on their own.Daniel also emphasizes the value of offering something of value when seeking promotion opportunities. He shares his past successes and lessons learned, as well as his tips on platform building for speakers and authors. If you're looking for ideas and strategies to effectively promote your book, this episode provides valuable insights from an experienced book marketer.Watch the free training: https://selfpublishing.com

In this episode, I have the pleasure of speaking with Crystal Paine, the founder of Money Saving Mom. Crystal is a wife, mother, speaker, and author of several books. Money Saving Mom is a popular website that focuses on intentional living, finance, family, and business, with a strong emphasis on couponing.During our conversation, Crystal shares her journey of how she used her books to promote and grow Money Saving Mom to remarkable levels. She talks about her first book, The Money Saving Mom's Budget, which came about when she was contacted by a publisher. Although she had a following, Crystal admits that she didn't initially know how to write a book and was unfamiliar with the contract process.Crystal candidly discusses the challenges and mistakes she made with her first book deal, but highlights how it was a valuable learning experience. She shares important lessons she learned along the way, such as the importance of having a thorough plan, outline, and book proposal. She also stresses the benef

In this episode, I have the pleasure of speaking with Mitch Matthews, a renowned speaker, entrepreneur, and author. Mitch is the host of the DREAM. THINK. DO. podcast and the author of Ignite: 3 Simple Steps for Re-sparking Your Buried Dreams and Building a Plan That Finally Works.During our conversation, Mitch dives into the topic of worry, fear, and doubt that often accompany the process of writing a book. He acknowledges the significant disparity between those who aspire to write a book and those who actually accomplish it. While circumstances can play a role, Mitch emphasizes that mindset is often the primary obstacle.Mitch shares his insights on how to cultivate a positive and empowering mindset that allows us to overcome worry, fear, and doubt. He provides valuable strategies for thinking better and creating the right mental framework to achieve our goals. Mitch also discusses his three ways to confront worry head-on, shares productivity tips, and provides practical hacks for getting the writing done.If